Digital Manager

Posted Yesterday
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Birmingham, AL, USA
In-Office
Senior level
Digital Media • News + Entertainment
The Role
Manages and trains digital newsroom staff, oversees editorial content packaging across websites and media platforms, and develops strategies to increase traffic, engagement, and readership. Responsibilities include headline writing, SEO, social promotion, audience analysis, breaking-news monitoring, special coverage projects, database development, and collaboration between broadcast and digital teams. Requires schedule flexibility, technical adaptability, and the ability to manage multiple priorities across regional websites.
Summary Generated by Built In

Position Summary: Responsible for daily management and training of web producers, web reporters and social media producers in local newsroom. Oversee and improve the daily packaging of all digital editorial content published and distributed across the Nexstar network of sites and media platforms with the goal of increasing user interactivity and traffic -- particularly in-DMA users. Audience expert that understands how to grow distribution platforms to maximize readership. Flexibility to perform various duties and work across multiple websites depending on regional needs. Ability to jump into the mix and create high-performing content as needed.

Position Responsibilities

· Attends local editorial meetings and serves as bridge between broadcast and digital in local newsroom

· Trains, coaches, and manages team of local digital journalists

· Depending on strengths and regional needs, will be assigned regional tasks across multiple websites

· Excellent at writing buzzy headlines that increase pageviews and packaging content that grows pageviews per visitor and time on site

· Works with web producers to assure steady stream of interesting content is packaged in an interactive way and promoted in a way that generates reader interest

· Evaluates website traffic trends in effort to make decisions on both daily content and longer-term content development that will grow in-DMA traffic

· Leads team member responsible for planning and implementing special coverage projects (severe weather, breaking news, enterprise digital content databases and projects)

· Monitors major news websites, local and state news websites, blogs and social media for breaking news and trending topics

· Promotes news content on social media

Skill/Experience Requirements

· 5 years of experience gathering or producing news and information with 3 years of experience working primarily on the web

· Experience building online databases (investigative, elections, weather, etc.)

· Knowledge of SEO best practices and AP Style

· Flexibility to work across multiple websites while also balancing in-market needs

· Organized, technical problem solver and quick decision maker

· Enjoys working in teams and has excellent interpersonal skills

· Ease with/ability to learn new technology independently and quickly

· Ability to take direction and quickly implement new ideas

· Comfortable adapting to changes in evolving industry and thrives under pressure

· Self-motivated, competitive spirit and assertive personality with ability to balance multiple competing projects and priorities

· Schedule flexibility (nights, weekends)

· Strong understanding of Google Analytics; Chartbeat experience a plus

· Proficiency in MS Office a must; HTML, CSS and Photoshop experience a plus

Education Requirements

· Bachelor's degree.

Skills Required

  • Bachelor's degree
  • Five years of experience gathering or producing news and information
  • Three years of experience working primarily on the web
  • Experience building online databases, such as investigative, election, or weather databases
  • Knowledge of SEO best practices and AP Style
  • Strong understanding of Google Analytics
  • Proficiency in Microsoft Office
  • Chartbeat experience
  • HTML, CSS, and Photoshop experience
  • Ability to work nights and weekends as needed
  • Ability to work across multiple websites and balance market-specific needs
  • Strong writing, interpersonal, organizational, technical problem-solving, and decision-making skills
  • Ability to learn new technology independently and quickly
  • Ability to adapt to change and work effectively under pressure

Nexstar Media Group, Inc. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..

  • Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
  • Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
  • Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.

Nexstar Media Group, Inc. Insights

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The Company
HQ: Irving, TX
5,001 Employees
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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