JOB DESCRIPTION:
About Abbott
At Abbott, we’re dedicated to helping people live more fully, in everything we do. We’re creating the future of healthcare through life-changing technologies and products that make you healthier and stronger, quickly identify when you have a
medical need, and treat conditions to help you get back to doing what you love.
With headquarters in north suburban Chicago, we serve people in more than 160 countries with leading medical devices, diagnostics, nutrition products and branded generic medicines. Our 115,000 colleagues are helping millions of people to live better and healthier, every day around the world.
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
The Opportunity
The Brand Manager will develop and deliver integrated, multi-platform digital marketing programs tailored to specific customer segments (HCPs and Patients), driving growth, and building brand equity across ADC’s portfolio. Go beyond analysing data to implement brand plans focused on retention and expansion initiatives, and execute high-impact digital and CRM campaigns. The role requires designing strategic digital plans, creating materials, and directing advertising. Strong communication skills in English and Spanish, the ability to analyse digital KPIs, and maintaining brand integrity are essential.
What You´ll Do
MARKETING
- Customer Understanding: Develop and maintain a deep understanding of customer segments, including their needs, pain points, preferences, and motivations to drive engagement.
- Market Research Collaboration: Partner with Global Market Insights to execute and localize market research and data analytics, ensuring alignment with local business needs.
- Marketing Project Management: Manage the activation and execution of global marketing digital projects in collaboration with Area Marketing, and maintain awareness of new media and digital technologies, digital tools, integrating them into the Brand Plans and campaigns.
- Omnichannel Strategy Implementation: Brief to external Agencies, leading the implementation of an omnichannel marketing strategy using customer insights, and an accurate budget implementation.
DIGITAL
- Develop and execute integrated, multi-platform digital marketing strategies and customer-centric campaigns tailored to specific segments, aligned with Global initiatives to drive growth across ADC's brand portfolio.
- Managing online branding, content strategies, communications, and campaigns throughout the customer/patient Journey
- Building the online community, attracting new patients, driving lead acquisition, SEO and PPC strategy to drive traffic and conversion rates.
- Analyzing data, consumer behavior and KPIs to optimize consumer journey strategies in order to improve the outcomes and UX/UI
- Ensure web deliver the best-in-class user experience (Update content, publication calendar, monitor errors and EMEAP coordination)
CRM
- Plan and deliver CRM strategies across the company to drive impactful customer engagement and retention driving marketing automation.
- Drive data-driven segmentation and profiling to provide personalizing CRM content.
- Coordinate, execute and optimize local campaigns (CRM, Direct to patients, Digital and social media) and manage local editorial calendar.
- Monitor and analyze key metrics relates to leads, customer engagement and retention. And share performance trends, insights and recommendations for digital/marketing/social media and inbound marketing campaigns.
DIGITAL HEALTH TOOLS
- Manage local deployment of digital health solutions products and leads local execution and enhancements in collaboration with area and global marketing.
- Ensure internal and external communication to drive adoption and retention and manage internal training about new enhancements and features.
- Develop strategies and assets to drive the business digital goals.
- Run internal trainings about releases.
Required Qualifications
- Bachelor’s degree in Business, Marketing or Science Degree (Digital Master is a plus).
- To support our complex product lines, a solid scientific knowledge is required.
- English proficiency is mandatory
- From 6 to 8 years in commercial roles sales and/or marketing within the industry with proven ability to execute insight led Brand plans that drive competitive advantage along the path to purchase. FCGM previous expertise is a plus. Reimbursed marketing experience is a plus.
- Marketing expertise: Lead the implementation of an omnichannel marketing strategy and supporting activities, using customer-specific insights from various data sources to develop (quantitave & qualitative data) , implement, and adapt marketing strategies.
- Digital Knowledge: Proven experience in digital marketing with strong understanding the digital landscape and how it can be used to support and develop the brand.
- Strong experience in project management, supported by data interpretation and business intelligence.
- Manage and collaborate with global stakeholders to deploy global marketing strategies.
Preferred Qualifications
- Customer centricity
- Market Research and Analytics experience
- Insights-driven
- Project management
- Team player
- Microsoft tools proficiency
- Effective communication & influence
- Executional excellence
- Digital marketing
- Advertising HCP marketing
- Adobe analytics, CRM tools, Meriegold, Veeva, (as a plus)
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:ADC Diabetes Care
LOCATION:Spain > Madrid : Quintanavides
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 15 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Not Applicable
Abbott Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Abbott and has not been reviewed or approved by Abbott.
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Healthcare Strength — Health coverage is frequently characterized as comprehensive and a standout element of the package, with medical, dental, vision, mental health support, wellness resources, and care coordination highlighted. Feedback suggests these offerings materially enhance total compensation beyond base pay.
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Retirement Support — Retirement programs feature strong 401(k)-style contributions and the Freedom 2 Save option that builds savings while employees pay down student loans. Feedback suggests these components are a core value driver of the overall package.
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Leave & Time Off Breadth — Time off provisions are portrayed as generous, encompassing vacation, holidays, and paid parental leave. Feedback suggests this breadth meaningfully boosts perceived total rewards.
Abbott Insights
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What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
