Job Description:
What are we looking for?
- Apply strong understanding of veterinarians, breeders, pet retailers and other professional audiences to identify engagement opportunities
- Support the development and execution of digital engagement platforms (2B CRM) to drive activation, engagement and retention
- Support 2B CRM regular operations and performance review to enhance professional NPS
What will be your key responsibilities?
Digital Professional Engagement – 40%
- Support the planning and execution of digital engagement strategy for veterinarians, breeders and other professional audiences
- Work with cross-functional teams to develop audience-relevant content, educational activities and communication plans
- Drive participation and adoption of professional engagement initiatives through digital channels
CRM Operations – 40%
- Manage CRM operations, user segmentation and campaign deployment in collaboration with external agencies
- Execute E2E CRM campaigns, including journey setup, testing, targeting and delivery
- Maintain CRM data quality and support continuous optimization of campaign operations and processes
Insights & Analytics –20%
- Monitor users engagement, retention and campaign performance across key programsDevelop performance reports and dashboards to support business reviews and decision-makingGenerate actionable insights and recommendations based on audience behavior and campaign results
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.
Key Contacts:
- CA Internal: S&C, PE, Communications, PA
- Pillar Team
- NSOP
- P&O
- Agency
Job Specifications/Qualifications
- Minimum 5 years of experience working with professionals in Petcare, Animal Health, Veterinary, Healthcare or related industries preferred
- Experience in CRM, customer engagement, customer activation, loyalty, membership or community programs preferred
- Strong communication and analytical, logical thinking and problem solving skills.
- Good written and oral communication skills in both Mandarin and English
- Bachelor degree or above
Key Supporting Competencies
- Business Insights
- Customer Focus
- Drive Results
- Manage Conflicts
- Nimble Learning
Key Functional Competencies & Technical Skills
- Strong understanding of professional needs, motivations and engagement drivers.
- Great engagement skills with professional KOLs
- Project management
- Innovates for growth
Skills Required
- Minimum 5 years of experience working with professionals in petcare, animal health, veterinary, healthcare, or related industries
- Experience in CRM, customer engagement, customer activation, loyalty, membership, or community programs
- Strong communication, analytical, logical thinking, and problem-solving skills
- Fluent written and oral communication skills in Mandarin and English
- Bachelor's degree or above
- Strong understanding of professional needs, motivations, and engagement drivers
- Engagement skills with professional key opinion leaders
- Project management skills
- Ability to innovate for growth
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
