The Warehouse Group looks after some of Aotearoa’s iconic brands - The Warehouse, Warehouse Stationery, and Noel Leeming. Our brands mean a lot to us and our customers because we’re always working to deliver relevant and exciting customer experiences to New Zealanders.
If you have a few years in a digital analytics role, or perhaps working agency side and ready to step into your next challenge, this could be your role! Fast paced, high impact and key to drive insights and improvements across our digital platforms, plus working with our talented Omni Experience team!
Job DescriptionAs Digital Data Analyst, you’ll help turn digital, customer and omnichannel data into meaningful insights that support better business decisions.
Reporting to the MarTech Enablement Manager, you’ll play a hands-on role in measuring digital performance, maintaining analytics governance and enabling the business to make actionable improvements by delivering key reporting across our digital platforms. Partner with teams across Digital, Marketing, Customer, Data and Technology, and external analytics partners, to ensure our digital activity is accurately tracked and our insights are translated into meaningful recommendations that drive customer experience, commercial performance, and data-informed decision-making.
What you’ll be doing:
- Turn digital, customer and omnichannel data into clear insights that support commercial decisions and customer experience improvements.
- Develop and maintain dashboards, reports and performance visualisations across digital and omnichannel activity.
- Manage digital measurement requirements across platforms such as GA4, Google Tag Manager, Looker Studio and Power BI.
- Monitor data quality, reporting consistency and analytics governance across key digital platforms.
- Partner with Digital, Marketing, Customer, Data and Technology teams to define metrics, measure initiatives and identify optimisation opportunities.
- Manage our external agencies and analytics partners to maintain tracking, tagging and measurement solutions.
- Support testing activity and analysing performance outcomes.
- Translate complex analysis into practical recommendations for stakeholders across the business.
You’ll be curious, commercially minded and confident working with digital analytics. By working cross functionally, asking the right questions and turning analytics into key insights and reporting, you’ll help define performance areas that will drive improvements. Strong attention to detail and a passion for improving digital performance will be key!
Ideally, you’ll have:
- 2+ years’ experience in a digital analytics, measurement, tagging or a similar analytics role.
- Hands-on experience with Google Analytics or similar web analytics tools, including digital performance measurement and customer journey analysis.
- Confidence using GA4, Google Tag Manager, Looker Studio and Power BI.
- Experience querying and analysing data using SQL, reporting systems or business intelligence tools.
- Strong analytical, problem-solving and communication skills.
- Ability to manage competing priorities and influence outcomes with stakeholders.
- A good eye for data quality, governance and reporting accuracy.
- Experience in retail, ecommerce or omnichannel analytics would be an advantage, particularly in SKU-level performance analysis.
Come work with us as we look to build exceptional retail brands our customers will love!
When you join us, we offer a range of benefits that work for you, your lifestyle, and your career, which include:
- Discounts across our brands
- Birthday leave
- Free parking, EV charging and on-site gym at our Northshore support office
- We value collaboration, connection & flexibility – with 1 day (Friday) WFH
- A range of wellbeing support and development opportunities
The Warehouse Group is constantly evolving, this is a great opportunity to grow with us!
Skills Required
- 2+ years experience in a digital analytics, measurement, tagging or similar analytics role
- Hands-on experience with Google Analytics or similar web analytics tools, including digital performance measurement and customer journey analysis
- Confidence using GA4, Google Tag Manager, Looker Studio and Power BI
- Experience querying and analysing data using SQL, reporting systems or business intelligence tools
- Strong analytical, problem-solving and communication skills
- Ability to manage competing priorities and influence outcomes with stakeholders
- A good eye for data quality, governance and reporting accuracy
- Experience in retail, ecommerce or omnichannel analytics, particularly SKU-level performance analysis
What We Do
The Warehouse Group (TWG) is New Zealand's largest retail group, founded by Sir Stephen Tindall. It operates as a corporate conglomerate consisting of three core retail brands: The Warehouse, Warehouse Stationery, and Noel Leeming. The group offers a wide range of general merchandise, including apparel, consumer electronics, and stationery, and is committed to providing sustainable retail products and practices for the benefit of New Zealanders.
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