Digital CRM Consultant

Posted 3 Days Ago
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Hiring Remotely in India
Remote
Mid level
Information Technology • Consulting
The Role
Implement and optimize Dynamics 365 Customer Insights (Data and Journeys) end-to-end: ingest and unify data, build segments and real-time journeys, integrate with Azure and enterprise systems, configure channels and deliverability, ensure privacy and observability, run A/B tests, and activate audiences to downstream systems to drive personalization and lifecycle marketing outcomes.
Summary Generated by Built In
Dynamics 365 Customer Insights Technical Consultant: You will implement and optimize Microsoft Dynamics 365 Customer Insights – Data and Customer Insights – Journeys solutions end to end. This role is hands-on: configuring data ingestion and unification, building segments and audiences, designing real-time journeys, integrating with Azure and enterprise systems, and ensuring deliverability, privacy, and observability. You will partner closely with architects, marketers, data engineers, and CRM teams to deliver measurable outcomes in personalization and lifecycle marketing. Key Responsibilities • Translate business objectives into Customer Insights requirements, user stories, and solution designs. • Map source systems, data contracts, consent models, and event catalogs to CI – Data and CI – Journeys capabilities. • Define non-functional needs: scale, latency, throughput, error budgets, and SLAs. • Configure data ingestion from Dataverse, Azure Data Lake, ADF pipelines, web/mobile events, ecommerce, POS, and CRM/ERP sources. • Set up data unification and identity resolution rules, canonical profiles, enrichments, and data quality checks. • Create measures, KPIs, calculated insights, segments, and audiences for activation. • Implement consent and preference data models and ensure alignment with regional privacy needs. • Set up exports/activations to downstream apps (Dataverse, Azure, analytics, advertising). • Build real-time triggers, event-based and segment-based entry criteria, and multi-branch journeys. • Configure channels (email, SMS, push, custom), templates, content blocks, personalization tokens, and suppression logic. • Implement deliverability foundations: domain authentication (SPF, DKIM, DMARC), warm-up plans, frequency caps, and list hygiene. Set up subscription and preference centers; connect to consent data flows. • Run A/B tests, manage throttling, and optimize journey performance and reliability

Skills Required

  • Implement Dynamics 365 Customer Insights (CI - Data and CI - Journeys) end-to-end
  • Configure data ingestion from Dataverse, Azure Data Lake, ADF pipelines, web/mobile events, ecommerce, POS, and CRM/ERP sources
  • Set up data unification, identity resolution rules, canonical profiles, enrichments, and data quality checks
  • Create measures, KPIs, calculated insights, segments, and audiences for activation
  • Design and implement real-time triggers, event-based and segment-based entry criteria, and multi-branch journeys
  • Configure channels (email, SMS, push, custom), templates, content blocks, personalization tokens, and suppression logic
  • Implement consent and preference data models aligned with regional privacy requirements
  • Set up exports/activations to downstream apps (Dataverse, Azure, analytics, advertising)
  • Implement deliverability foundations including domain authentication (SPF, DKIM, DMARC), warm-up plans, frequency caps, and list hygiene
  • Define non-functional requirements: scale, latency, throughput, error budgets, and SLAs, and ensure observability
  • Run A/B tests, manage throttling, and optimize journey performance and reliability
  • Integrate Customer Insights solutions with Azure and enterprise systems and partner with architects, marketers, and data engineers

Hexaware Technologies Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hexaware Technologies and has not been reviewed or approved by Hexaware Technologies.

  • Healthcare Strength Feedback suggests health insurance is a standout element, often described as strong and comparable or better than many employers. Medical coverage and related protections are repeatedly highlighted as reliable pillars of the package.
  • Parental & Family Support Parental leave options, including extended paid leave in some locations, are offered and seen as valuable for family needs. Feedback suggests these policies complement core medical coverage for a more complete family safety net.
  • Wellbeing & Lifestyle Benefits Wellbeing resources such as an Employee Assistance Program, wellness initiatives, on-site gyms, and engagement activities provide lifestyle support. These offerings are reinforced by flexible work options and shift-related extras where applicable.

Hexaware Technologies Insights

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The Company
HQ: Navi Mumbai, Maharashtra
27,000 Employees
Year Founded: 1990

What We Do

At Hexaware, we're not just a global technology and business process services company; we're a community of 27,000 Hexawarians dedicated to one singular purpose: creating smiles through the power of great people and technology. With a presence in 40+ offices across 19 countries, we empower enterprises worldwide to embark on their digital transformation journey with unparalleled scale and speed. As an employer, we're more than just a workplace. We put our people first, foster diversity and inclusivity, and prioritize their growth through robust learning and development programs. Our culture is a canvas for innovation as we work toward our shared vision of becoming the world’s most loved digital transformation partner. Exciting, isn’t it? Visit www.hexaware.com to join us in embracing the magic of technology, as we passionately advocate for its potential to transform lives today and shape a brighter future. Together, we'll make the digital world a better place.

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