The Digital Content Producer updates websites and social media, curates engaging content, reports news, and optimizes for audience engagement using data-driven analysis.
This role is responsible for updating NWAHomepage.com and its sister websites and social media pages, curating high-performing content, crafting homepage layouts driven by data, and helping to edit and report news -- everything from quick-hit local stories to breaking news and enterprise reports.
• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to write, report and distribute breaking news stories and always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic
• Help produce compelling social media content designed to attract prospective readers/viewers to visit our website
• Some schedule flexibility
• Excellent at writing and A/B testing headlines that grow audience and engagement
• Understand different ways to tell a story, particularly choosing great photos and producing short videos
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast
• Promote and distribute news content on social media and email newsletters
Skill/ Experience Requirements
• Experience in digital content and journalism preferred
• Clever headline writer
• Strong multi-tasking abilities while under deadline pressure
• Organized, technical problem solver and quick decision maker
• Capable of pitching, researching, interviewing and writing original news articles
• Knowledge of SEO best practices and AP Style
• Enjoys working in teams and has excellent interpersonal skills
• Ease with/ability to learn new technology independently and quickly
• Strong communicator
• Some schedule flexibility during weekdays or Holidays
• Regularly meets measurements of success
• Strong understanding of Google Analytics; Chartbeat experience a plus
• Proficiency in WordPress or similar CMS, Adobe Creative Cloud (Express and Photoshop) a plus
Education Requirements:
• Bachelor’s Degree
Typical day
Digital producer will attend editorial meetings as needed/assigned. Producer will have familiarity with local, regional, and national content and use data to make decisions on what stories to publish and how and when to showcase them on website. Producer will take stories from newsroom and digital reporters and copy edit and package the content for optimal engagement across audience acquisition sources. Producer will serve as editor for optimizing headlines and thumbnail images for click through/open rate. Producer will communicate successes across the team and the regional group to maximize traffic wins.
Northwest Arkansas is a rapidly growing and vibrant community filled with rolling hills, rivers, lakes and Fortune 500 company headquarters. Many high-end business industries call NWA home, and they bring in some of the best talent in their fields. Cost of living is low, and quality of life is high. Add in our world-class museums, performing arts centers, major sporting venues, amazing concerts, fantastic foodie destinations and tons of community-centric events, and Northwest Arkansas can’t be beat!
In fact, U.S. News ranks Fayetteville in the top ten best places to live in the country! http://realestate.usnews.com/places/arkansas/fayetteville
Our newsroom is forward-thinking and built on a strong emphasis of positive reinforcement, feedback, growth and development of talent, and a desire to win. We are consistently winning awards from our local audiences for our commitment to our community and our service-centered sense of duty.
Whether you’re looking for a place to settle in or a place to equip yourself and launch into that “big step” – we have a proven track record of providing both outcomes.
