The Digital Content Producer will use data to make decisions about audience interest trends. The DCP will be able to reach out to contacts, source the web and find information on social media to build stories that will be high performing across multiple websites. While the producer will largely work from a single space, the ability to take photos and create video is a plus. A strong knowledge of social media platforms is expected.
- Be the first to report breaking news stories; monitor analytic tools, RSS feeds, social media, alerts, all regional media for interesting and/or trending stories
- Write daily “flip” stories (avg. 3-5 stories+/day) that are packaged in a way that grows pages per session and time on page while utilizing SEO best practices to grow website search traffic
- Constantly monitor competition to ensure no “flip” stories across the DMA are missed
- Post, package, and promote stories from third-party feed partners (Nexstar, AP, NBC, etc.)
- Arranges interviews with people who can provide information about stories
- Reviews copy and corrects errors in content, grammar, and punctuation, following prescribed editorial AP style and formatting guidelines
- Reviews and evaluates notes taken about event aspects to isolate pertinent facts and details
- Determines a story’s emphasis, length and format, and organizes material accordingly
- Researches and analyzes background information related to news stories to be able to provide complete and accurate information
- Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
- Receives assignments and evaluates leads and tips to develop story ideas
- Checks reference materials such as books, news files or public records to obtain relevant facts
- Ensures that all content meets company standards for journalistic integrity and production quality
- Interacts with viewers/users on social media sites
- Performs special projects and other duties as assigned
SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:
- Proficiency in AP Style writing and SEO best practices
- Clever headline writer that gets readers to click
- Works with urgency, minimum 60 words-per-minute typing speed
- Ability to generate high engagement social media posts with link click-throughs
- Familiar with Google Analytics, Chartbeat, Social Flow, and WordPress
- Excels in fast-paced, sometimes high-pressure, work environment with accurate, visual, in-depth, digital coverage
- Excellent communication skills, both oral and written with the ability to ad lib when required
- Comfortable with cold calling to develop stories
- Highly detail-oriented with excellent judgment
- Ability to multi-task; flexible with schedule in times of breaking news, severe weather, etc.
- High digital aptitude in respect to latest CMS and social media updates and trends
- Takes initiative to seek out and understand new digital news applications and resources
- Possesses journalistic integrity and understanding of viewer needs and expectations
- Can communicate, coordinate, and collaborate with other members of the office
- Maintain positive work environment through active team participation and cooperation with co-workers in all departments
- Responds positively to feedback
EDUCATION/EXPERIENCE: Two years of experience in digital or print newsroom. Achieved a Bachelor's Degree in Communication, Marketing, Journalism. Equivalent experience may substitute.
WORK ENVIRONMENT/PHYSICAL REQUIREMENTS: High stress, high energy environment with deadline pressures. Some travel may be required on rare occasions.
#LI-ONSITE
Skills Required
- Two years of experience in a digital or print newsroom
- Bachelor's degree in Communication, Marketing, or Journalism, or equivalent experience
- Proficiency in AP Style writing
- Proficiency in SEO best practices
- Knowledge of social media platforms
- Familiarity with Google Analytics, Chartbeat, Social Flow, and WordPress
- Minimum typing speed of 60 words per minute
- Excellent written and oral communication skills
- Ability to work under deadline pressure and adapt to breaking news or severe weather schedules
- Ability to conduct research, interviews, cold calls, and source information from public records and media
- Ability to multitask, collaborate, and respond positively to feedback
- Ability to take photos and create video
Nexstar Media Group, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..
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Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
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Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
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Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.
Nexstar Media Group, Inc. Insights
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
