Digital Content Producer

Posted 2 Days Ago
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Brownsville, TX, USA
In-Office
Entry level
Digital Media • News + Entertainment
The Role
Leads digital newsroom content strategy and trains staff in multi-platform production. Researches, writes, shoots, edits, and publishes accurate news content for broadcast, web, and social media. Develops digital campaigns, promotes local programming, engages viewers, and ensures editorial and production standards are met.
Summary Generated by Built In

The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.

  • Develops and leads winning strategy for station content
  • Expert understanding of Facebook, Twitter, and other social media platforms
  • Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
  • Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
  • Determines a story's emphasis, length, and format, and organizes material accordingly
  • Research and analyze background information related to news stories in order to be able to provide complete and accurate information
  • Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
  • Pitches on-brand local and trending stories during morning meetings
  • Checks reference materials such as books, news files or public records to obtain relevant facts
  • Shoots and edits content for on-air and digital
  • Produces reports for all platforms
  • Ensures that all content meets company standards for journalistic integrity and production quality
  • Builds and calendars digital campaigns to promote local shows and specials.
  • Writes stories for the web and other digital platforms
  • Performs other duties as assigned
  • Finds new ways to use Social Media and our website to engage with viewers

 Requirements & Skills:

  • Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
  • Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred
  • CSS, Flash and other relevant technology skills is a plus
  • Maintain positive work environment through active team participation and cooperation with co-workers in all departments
  • Responds positively to feedback

Skills Required

  • Degree in journalism
  • Daily newspaper or news site experience
  • Live working web samples and/or print pages
  • Proficiency in Associated Press style
  • Adobe Photoshop proficiency
  • Dreamweaver proficiency
  • Basic HTML proficiency
  • CSS, Flash, and other relevant technology skills
  • Positive work environment through team participation and cooperation
  • Positive response to feedback

Nexstar Media Group, Inc. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..

  • Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
  • Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
  • Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.

Nexstar Media Group, Inc. Insights

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The Company
HQ: Irving, TX
5,001 Employees
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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