The Digital Content Producer is responsible for creating 3-5 locally focused stories each day for woodtv.com (everything from quick-hits to breaking news and enterprise reports), producing engaging posts for our social channels, editing broadcast copy to ensure it meets digital standards, curating high-performing content from wire services, and zoning homepage layouts driven by data. This position also edits/publishes reporter verticals and may front verticals occasionally.
This role will contribute to building a loyal audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
Position Responsibilities:
- Publish 3-5 stories per shift (quick-hits, breaking news and reported pieces).
- Drive website traffic by utilizing best practices related to distribution strategies and audience engagement data.
- Edit reporter content and package it for web.
- Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
- Promote and distribute news content on social media.
- Contribute to long-term and special digital projects.
- Build a positive working relationship with digital director, digital executive producer and newsroom staff.
- Ability to work under pressure during breaking news and severe weather coverage.
- Responsibly and respectfully interact online and over the phone with community members.
- Other duties as assigned.
Skill/Experience Requirements:
- Bachelor’s degree in journalism or related field with focus on digital content creation preferred.
- Engaging headline writer.
- Capable of researching, interviewing and writing original news articles.
- Knowledge of AP Stylebook, social media audiences and SEO.
- Strong multi-tasking abilities.
- Strong news judgement.
- Enjoys working with a team and has excellent interpersonal skills.
- Strong communicator.
- Proficiency in MS Office and WordPress.
- A desire to learn and grow.
Work Hours:
This is a full-time position. Schedule to be determined upon hiring but daybreak, weekend or nightside hours are likely.
#LI-Onsite
SCAM ALERT:
Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at [email protected].
Skills Required
- Bachelor’s degree in journalism or a related field with a focus on digital content creation
- Ability to write engaging headlines
- Ability to research, interview, and write original news articles
- Knowledge of the AP Stylebook
- Knowledge of social media audiences and SEO
- Strong multitasking abilities
- Strong news judgment
- Teamwork and excellent interpersonal skills
- Strong communication skills
- Proficiency in Microsoft Office and WordPress
- Desire to learn and grow
Nexstar Media Group, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..
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Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
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Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
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Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.
Nexstar Media Group, Inc. Insights
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
