DIGITAL CONTENT LEAD
WAVY-TV 10, FOX43 and The CW Hampton Roads are looking for an experienced, forward-thinking Digital Lead to drive digital content strategy and operations across our three television brands in the Virginia Beach/Norfolk, Virginia market.
This is an opportunity for a strategic digital leader who knows how to turn great content into audience growth, build meaningful connections with viewers and evolve how local news and entertainment reach people across digital platforms.
The Digital Lead will drive the strategy and execution behind our digital content, social media, streaming and connected TV (CTV) initiatives. From breaking news and multiplatform storytelling to audience engagement and streaming promotion, this leader will help shape how our brands connect with audiences wherever they watch, scroll and stream.
We’re looking for a collaborative, results-driven leader who can think big, move quickly and bring out the best in others. The ideal candidate combines strong editorial judgment and digital expertise with a passion for innovation, talent development and accountability. They know how to translate strategy into action, establish clear priorities, set measurable goals and empower a team to deliver results.
What You'll Do:
Lead the station's digital, social, streaming, and CTV content strategy as a member of the newsroom management team.
- Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.
- Direct digital coverage during breaking news, severe weather, and major events.
- Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.
· Lead WAVY+ and streaming initiatives, identifying opportunities for live and original content.
Supervise content producers, providing coaching, performance management, and professional development.
- Establish clear goals, expectations, and Key Performance Indicators (KPIs) for newsroom staff.
- Provide regular feedback, performance evaluations, and development opportunities for staff.
- Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture.
REQUIREMENTS/SKILLS
Bachelor's degree in Journalism, Communications, Digital Media, or a related field, or equivalent experience.
- Minimum five (5) years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.
- Demonstrated success driving audience growth and managing high-performing teams.
- Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.
- Excellent editorial judgment, communication, organizational, and leadership skills.
- Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.
- Experience working across broadcast, digital, social, and streaming platforms preferred.
COMPENSATION RANGE:
Annual Salary $88,000 - $92,000 – commensurate with experience
ADDITIONAL BENEFITS:
- A career path to grow your professional experiences
- Full medical, dental and vision benefits, as well as certain other health and wellness benefits
- Retirement savings plan with company match
- Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
EOE/Minorities/Females/Veterans/Disability
#LI-Onsite
To be considered for this position, you must apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar
Please remember to upload a copy of your resume and include a link to your work.
No telecommuting.
No calls.
Skills Required
- Bachelor's degree in Journalism, Communications, Digital Media, or a related field, or equivalent experience
- At least five years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations
- Demonstrated success driving audience growth and managing high-performing teams
- Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems
- Excellent editorial judgment, communication, organizational, and leadership skills
- Ability to thrive in a fast-paced newsroom environment and manage multiple priorities
- Experience working across broadcast, digital, social, and streaming platforms
Nexstar Media Group, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..
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Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
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Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
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Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.
Nexstar Media Group, Inc. Insights
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
