Digital Commerce Key Account Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Purpose

Drive sustainable and profitable growth across key e-Commerce platforms (e.g., Coupang, Naver) by leading strategic account management, optimizing digital shelf and commercial execution, and leveraging data-driven insights to deliver end-to-end business performance.

Key Responsibilities

Category (Brand) Management                                                                             

• Manage overall brand and category performance across platforms, focusing on sales, market share, and growth metrics

• Develop and execute SKU strategy, including product assortment, pricing, and lifecycle management

• Analyze category trends and competitor activities to identify growth opportunities and differentiation strategies

• Manage trade investment funds within defined budget percentage allowance (excluding additional allowances), ensuring maximum ROI                                  

• Review promotional effectiveness against plans and historical benchmarks, identifying key learnings and improvement opportunities

• Collaborate cross-functionally (Marketing, Supply Chain, Finance) to ensure aligned execution of category strategies

Business Forecasting

• Develop monthly, quarterly, and annual sales forecasts based on historical data, seasonality, and promotional plans

• Monitor sellout trends and align forecasts with inventory and supply planning

• Analyze forecast accuracy and identify gaps, adjusting strategies to improve predictability

• Effectively represent team at appropriate forecasting meetings both internally and externally as required

• Ensure that all relevant forecast data is fed into the forecasting process within specified deadlines.

Business analytics                                                                                                      

• Provide data-driven recommendations for promotional pricing and mechanics, category reviews, efficient assortment  

• Identify key drivers behind performance deviations and provide actionable insights to internal stakeholders                   

• Assess impact of own and competitor pricing/promotions on performance and incorporate learnings into future planning

• Evaluate promotional performance using metrics such as traffic, conversion rate, and incremental sales.

• Analyze trade and marketing spending efficiency to maximize return on investment(ROI/ROAS)

Customers (Platform Buyers) Management & Communication

• Build and maintain strong relationships with platform buyers/MDs through regular communication

• Lead Joint Business Planning (JBP) processes and align on shared growth objectives

• Negotiate and execute participation in key campaigns, seasonal events, and major platform promotions

Vendor (e-Distributor) Management & Communication

• Collaborate with e-distributors to ensure seamless order processing, inventory management, and fulfillment

• Resolve operational issues proactively and maintain consistent supply flow

• Monitor vendor performance against KPIs and drive continuous improvement

Shelf Management (Digital Merchandising)

• Optimize product visibility across search rankings, category placements, and recommendation algorithms

• Enhance product detail pages (content, images, reviews) to improve conversion rates in collaboration with D-Commerce Marketing

• Plan and execute digital merchandising activities such as banners, brand stores, and sponsored/display advertising in collaboration with D-Commerce Marketing

Principle Actions

• Drive end-to-end account management integrating pricing, promotion, inventory, and visibility strategies

• Deliver sustainable growth while improving profitability through disciplined investment and cost management

• Continuously monitor performance and implement agile improvements based on data insights

• Strengthen brand presence across platforms by improving assortment, distribution, share of shelf, and promotional effectiveness                                                                                                           

• Ensure full compliance with legal and ethical guidelines in all customer and external interactions

Skills and experience

Required skills and experience

• Strong analytical and problem-solving skills with a data-driven mindset

• Solid understanding of e-commerce dynamics and platform operations

• Excellent communication and negotiation skills

Preferred skills and experience

• Experience managing key accounts on major Korean e-commerce platforms (e.g., Coupang, Naver)

• Background in FMCG or consumer goods industry

• Familiarity with digital marketing and performance analytics

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk.

• Managing individual and team performance.

• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.

• Implementing change initiatives and leading change.

• Sustaining energy and well-being, building resilience in teams.

• Continuously looking for opportunities to learn, build skills and share learning both internally and externally.

• Developing people and building a talent pipeline.

• Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.

• Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.

• Budgeting and forecasting, commercial and financial acumen

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.