Dialer Campaign Strategy and Optimization

Posted An Hour Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
86K-119K Annually
Senior level
Healthtech
The Role
Owns the strategy, execution, and optimization of outbound and inbound dialer campaigns for acquisition and retention. Develops targeting, segmentation, testing, scripting, and call-timing strategies to improve contact rates, conversions, member engagement, and cost efficiency. Partners with Operations, Marketing, Analytics, Technology, Contact Center, and vendors to resolve issues, define requirements, and drive performance improvements using campaign analytics and business insights.
Summary Generated by Built In
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The Senior Channel Development Professional defines the sales product strategy for single or multiple lines of business targeting specific markets and/or business segments. The Senior Channel Development Professional work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.

The Dialer Campaign Strategy & Optimization role is responsible for leading the strategy, execution, and continuous improvement of acquisition and retention dialer campaigns. This role translates business goals into actionable outreach strategies, ensuring campaigns are effectively designed, launched, managed, and optimized to maximize contact rates, conversion performance, and cost efficiency.

Serving as the primary business owner for dialer campaign performance, this position partners closely with Operations, Marketing, Analytics, Technology, Contact Center, and external vendor teams to develop targeted outreach strategies, prioritize campaign requirements, and drive operational excellence. The role leverages data-driven insights, testing methodologies, and performance analytics to continuously improve campaign effectiveness, member engagement, and business outcomes.

The role will own dialer performance from planning through optimization, ensuring outreach efforts are delivered efficiently, operational issues are quickly resolved, and campaign strategies evolve based on performance trends and emerging opportunities.


Use your skills to make an impact
 

Required Qualifications

  • 5+ years of experience in campaign management, contact center operations, dialer strategy, marketing operations, member engagement, or business analytics.
  • Proven experience managing and optimizing outbound and inbound outreach campaigns with responsibility for conversion, contact rate, and efficiency outcomes.
  • Experience developing campaign targeting strategies, segmentation models, and performance optimization initiatives.
  • Experience working cross-functionally with Operations, Marketing, Analytics, Technology, and Vendor partners.
  • Experience in healthcare, pharmacy, health plan, Medicare, or regulated environments preferred.
  • Demonstrated success managing multiple initiatives and delivering measurable business results.
  • Experience with dialer platforms and workforce/contact center technologies.
  • Strong understanding of contact center technologies, dialer platforms, campaign management, and lead management processes.
  • Advanced analytical skills with the ability to interpret complex data sets and translate findings into actionable recommendations.
  • Experience designing and executing test-and-learn strategies, including scripting, segmentation, call timing, and outreach optimization.
  • Strong knowledge of campaign performance metrics, including conversion rates, contact rates, cost per acquisition, and cost per retention.
  • Ability to identify trends, risks, and opportunities and proactively develop optimization strategies.
  • Strong project management and organizational skills with exceptional attention to detail.

Preferred Qualifications

  • Bachelor's degree
  • Experience with dialer platforms and workforce/contact center technologies.
  • Proficiency in Excel and data visualization/reporting tools (Power BI, Tableau, or similar).
  • Experience utilizing CRM and campaign management systems.
  • Ability to partner with technical teams to define business requirements and support system enhancements.

Additional Information:

As part of our hiring process for this opportunity, we will be using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

Work at home requirements:

To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested.

Satellite, cellular and microwave connection can be used only if approved by leadership.

Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

SSN Alert:

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana's secure website.

Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.


 

$86,300 - $118,700 per year


 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 08-25-2026
About us
 
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.


Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Skills Required

  • 5+ years of experience in campaign management, contact center operations, dialer strategy, marketing operations, member engagement, or business analytics
  • Experience managing and optimizing outbound and inbound outreach campaigns with responsibility for conversion, contact rate, and efficiency outcomes
  • Experience developing campaign targeting strategies, segmentation models, and performance optimization initiatives
  • Experience working cross-functionally with Operations, Marketing, Analytics, Technology, and vendor partners
  • Experience in healthcare, pharmacy, health plan, Medicare, or regulated environments
  • Experience managing multiple initiatives and delivering measurable business results
  • Experience with dialer platforms and workforce or contact center technologies
  • Strong understanding of contact center technologies, dialer platforms, campaign management, and lead management processes
  • Advanced analytical skills and ability to interpret complex data sets and translate findings into actionable recommendations
  • Experience designing and executing test-and-learn strategies involving scripting, segmentation, call timing, and outreach optimization
  • Strong knowledge of campaign performance metrics, including conversion rates, contact rates, cost per acquisition, and cost per retention
  • Ability to identify trends, risks, and opportunities and develop optimization strategies
  • Strong project management and organizational skills with exceptional attention to detail
  • Bachelor's degree
  • Proficiency in Excel and data visualization or reporting tools such as Power BI or Tableau
  • Experience using CRM and campaign management systems
  • Ability to partner with technical teams to define business requirements and support system enhancements

Humana Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Humana and has not been reviewed or approved by Humana.

  • Healthcare Strength Medical, dental, vision, supplemental health, and long-term care insurance are offered alongside on-site/virtual wellness resources and weekly paid well-being time, indicating a whole-person focus.
  • Leave & Time Off Breadth Paid PTO and holidays, volunteer time, and formal leave options such as parental and caregiver time provide broad time-away support. Adoption assistance and lactation rooms extend coverage for key life events.
  • Retirement Support A 401(k) with company match anchors long-term savings. Employer-matched emergency savings programs complement retirement planning.

Humana Insights

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The Company
HQ: Louisville, KY
40,741 Employees
Year Founded: 1961

What We Do

At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.

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