Design Lead

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?
Our mission – we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet
Are you ready to join the Fearless?

Job Description

The Design Lead will be joining a driven and highly collaborative team. Our team vision is to create seamless user experiences that are meaningful, accessible and desirable. We do this by focusing on user insights backed by data to ensure we improve our users’ experiences across all touch points. We are seeking a talented and experienced Design Lead to manage and inspire a team of designers across retail, digital, and CRM platforms. The ideal candidate will have a strong background in design, exceptional leadership skills, and a passion for integrating artificial intelligence to enhance team efficiencies. You will be responsible for training and developing individuals, fostering a collaborative and innovative work environment, and driving the success of our design projects.

• Develop and implement design strategies that align with business objectives and brand identity across all our fascias.
• Lead and manage a team of designers across retail, digital, and CRM platforms.
• Train, mentor, and develop individual designers to enhance their skills and career growth.
• Monitor and evaluate the performance of design projects, ensuring high-quality outcomes and adherence to timelines.
• Integrate artificial intelligence tools and techniques to improve team efficiencies and design processes.
• Collaborate with cross-functional teams including Trade, Optimisation and Marketing to align on priorities. to ensure cohesive and effective design solutions.
• Stay up-to-date with industry trends, emerging technologies, and best practices in design and AI integration. 
• Foster a collaborative and innovative work environment that encourages creativity and teamwork

Qualifications

• Bachelor's degree in Design, Graphic Design, or a related field (Masters degree would be advantageous)
• Proven experience in a retail and ecommerce design leadership role, managing teams across retail, digital, and CRM platforms.
• Strong understanding of design principles, user experience, and brand identity.
• Proficiency in design software and tools, such as Adobe Creative Suite, Sketch, Figma, etc.
• Experience with artificial intelligence tools and their application in design processes
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and make data-driven decisions.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• A creative and innovative mindset, with a keen eye for detail.
• Knowledge of CRM systems and their integration with design processes.
• Certification in AI or related fields would be beneficial

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:
Reward, Recognition and Opportunities
Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*subject to terms and conditions
Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.
CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.
Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
Employee Welfare
Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.