Jobs at Frasers Group

Lead club membership growth and retention by managing sales performance, coaching staff, executing lead-generation and member-engagement initiatives, monitoring KPIs, building local partnerships, and supporting club operations and member experience.

Produce SEO- and GEO-optimised copy for Sports Direct including product and brand landing pages, long-form editorial and GEO content. Edit and proofread AI-generated content, collaborate with SEO/GEO and Content teams, support AI product description tool and contribute content strategy and ideation to drive organic traffic and conversions.

Lead a sales team in a premium fashion store, drive sales and KPIs, coach and develop staff, manage daily operations, stock control, visual standards, and ensure operational and financial controls are met.

Leads CRM strategy and execution across European Sports Direct markets. Responsibilities include managing email calendars, customer segmentation, omnichannel journey orchestration, automated lifecycle workflows, audience activation, deliverability, and CRM technology. Analyzes campaign performance, shapes data strategy, ensures GDPR and PECR compliance, collaborates with agencies and cross-functional teams, and manages a CRM Assistant while optimizing engagement, retention, loyalty, and commercial results.

Supports the execution, optimisation, and reporting of PPC campaigns across Google Ads accounts. Responsibilities include campaign setup, ad copy and asset updates, account health checks, bid and budget management, performance analysis, ROAS improvement, reporting, tracking validation, A/B testing, and collaboration with design, trading, and digital teams. The role also supports promotional campaigns, product launches, automation testing, and ongoing paid search process improvements.

Supports the planning, creation, editing, and delivery of sports content across blog, CRM, paid media, retail, social, and web channels. Maintains editorial calendars, brand voice consistency, and content roadmaps; writes and curates SEO-focused content; interviews athletes and experts; briefs and edits writers; and collaborates with content and brand teams on campaign amplification.

Support the design and development of womenswear sportswear collections from trend research and initial concepts through garment development, fittings, approvals, and production. Create mood boards, CADs, technical drawings, colourways, and specifications; research fabrics, trims, prints, and performance features; review samples; attend fit sessions; and coordinate with buying, garment technology, product development, and overseas suppliers. Manage samples, deadlines, approvals, and design information while contributing commercially relevant, functional, and high-quality product ideas.

Provide premium, customer-focused retail service: welcome and style customers, maintain product and store presentation, handle transactions accurately, replenish and prep stock, promote loyalty and offers, and follow store policies to deliver consistent luxury experiences.

Lead commercial studio operations, including strategy, staffing, scheduling, capacity forecasting, KPI reporting, workflow optimization, production efficiency, and team development. Manage the studio’s AI ecosystem, tooling, and automation strategy while engaging senior stakeholders and improving asset-delivery workflows. The role oversees daily priorities, resources, SLAs, throughput, and culture across studio teams, with hybrid work between Shirebrook and London and travel between teams.

Lead digital optimization across onsite search, visual merchandising, personalization, and customer journeys. Manage the product discoverability roadmap, analyze customer data, oversee A/B testing and trade reporting, coordinate cross-functional initiatives, and manage search and merchandising vendors. The role also includes mentoring the optimization team, translating insights into prioritized actions, and continuously improving optimization processes and strategies across multiple retail brands.

Manage influencer marketing campaigns for premium and luxury brands from outreach and contracting through execution, reporting, product coordination, events, and activations. Maintain creator databases and relationships, support influencer strategies, lead status meetings, identify culturally relevant talent, and coordinate internal teams, agencies, and creators to increase brand awareness, engagement, and relevance.

Supervise luxury fashion store operations and sales performance while delivering exceptional customer experiences. Lead, coach, and support brand ambassadors; maintain product knowledge, visual presentation, grooming standards, and policy compliance. Build client loyalty, support events and stock counts, engage with brand representatives, and achieve individual and team sales targets and KPIs.

Manage end-to-end influencer campaigns across sports and lifestyle categories, including outreach, negotiations, contracts, onboarding, payments, reporting, casting, product logistics, events, and launch activations. Maintain influencer databases and talent networks, develop culturally relevant strategies, lead status meetings, and coordinate internal and external stakeholders to drive engagement, brand growth, and cross-channel amplification.

Supervise and coach a team of Sales Advisors to drive store sales and KPIs. Manage daily store operations, stock control, merchandising, loss prevention, wage controls, audits, and visual standards. Deliver training, support team development, and work with store leadership and stakeholders to meet commercial targets and customer service goals.

Manage made-to-measure menswear clients from consultation through fitting and collection. Take accurate measurements, complete orders, provide tailoring advice, meet sales targets, promote additional products and services, and build strong client relationships. Support appointments, customer data management, stock audits, events, complaint resolution, and department operations while maintaining brand, presentation, GDPR, and service standards.

Partner with senior leaders and AI enablement teams to translate AI programmes into people outcomes. Lead organisation design, workforce planning, capability mapping, learning, and change management to support adoption of AI and automation-driven operating models.

Lead and coach store brand ambassadors to deliver luxury customer service, achieve sales targets and KPIs, run client engagement and in‑store events, maintain visual standards, support stock counts and operations, and uphold company culture and policies.

Serve as first point of contact in the Guil showroom, advise customers on furniture and interiors, maintain visual merchandising, process orders and quotations, keep customer records updated, promote payment/credit options, and uphold brand standards.

Partner with senior leaders to translate AI programmes into people outcomes. Lead organisation design, role evolution, workforce planning, capability mapping, learning, leadership development and change management to enable AI adoption and sustainable transformation.

Lead a small in-store team to deliver excellent customer service, coach and motivate colleagues, maintain store presentation and visual merchandising, drive sales and operational performance, and support colleague development through training and company learning programs.