Job Description
Are you ready to lead the innovation journey, transforming LEGO brand experiences into magical adventures for millions of guests worldwide?
The LEGO Brand Park & Experience (LBPX) team brings the LEGO brand to life across LEGOLAND attractions including water parks, theme parks, and hotels.
Join us and make a difference!
In this role you'll design and create new never seen experiences with Merlin Entertainment’s creative and commercial teams to elevate the guest experiences at LEGOLAND branded attractions.
Core Responsibilities
Lead the experience design for many new, different LEGO branded location based experiences, from observation and ideation, through prototyping to implementation
Stay updated on the location based industry trends; explore new technologies, platforms, mechanics, or interactions to enable innovative play and brand experiences
Lead internally funded innovations, including LEGO-themed food and beverage experience projects
Facilitate daily conversations and sparring with Merlin Entertainment for a premium partnership experience
Work with the teams to secure the needed data and insights to inform short term and longer-term decisions
Establish new processes and ways of working with internal and external partners
Play your part in our team succeeding
The LEGO Brand Park & Experience (LBPX) team brings the LEGO brand to life across LEGOLAND attractions including water parks, theme parks, indoor family entertainment centers and hotels.
Merlin Entertainments Group is the second largest theme park operator in the world with over 100 million guests annually. Among others, the group owns and operates 10 LEGOLAND Parks, 9 LEGOLAND Hotels and 4 LEGOLAND Water Parks with more than 18 million guests a year.
The LBPX team supports the broader organization by the mission to amaze and engage all LEGOLAND visitors, families with children age 2-12.
Do you have what it takes?
Holistic design strategy, innovation background and proficiency within the field of innovation
Experience in themed entertainment category design and knowledge
Strong portfolio demonstrating expertise in creating compelling immersive play experiences
Ability to demonstrate rapid prototyping skills, visualization, and UX design
Excellent communication skills and experience engaging with partners
Experience in premium brand experience design an advantage
People leadership an advantage
#LI-ML2
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
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