Demo Developer & Lead — ITSM / ITOM

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

About the role 

Our team builds the demos that show up where ServiceNow makes its biggest impression: keynotes, Knowledge, World Forums, Gartner and analyst events, executive briefings, launch videos, and the assets our field uses every day. Each product area on the team has an owner who is both the storyteller and the builder for that lens. 

This role owns the IT lens. You will be the lead and hands-on developer for our ITSM and ITOM demo stories: the workflows, data, personas, and instance configuration that make Technology Workflows demos land. You will work the same way our Employee and CRM demo leads do, just pointed at IT: partner with product marketing and product management on the narrative, then build it on the platform yourself, keep it current with every release, and make it reusable for the people who present it. 

This is a builder’s role first. You should be as comfortable in a Script Include or a Flow as you are in front of a marketing director explaining why a story beat works. 

What you’ll do 

• Lead the IT demo story. Own the end-to-end ITSM and ITOM demo portfolio: keynote and event demos, spotlight and launch demos, EBC demos, and the field-ready versions derived from them. 
• Build it. Hands-on development of demo scenarios on ServiceNow: Now Assist / AI Agents for IT, Service Operations Workspace, ITSM Pro capabilities, Discovery and Service Mapping, Event Management and AIOps, CMDB, Cloud Cost / Cloud Management, Workflow Data Fabric touchpoints, and integrations that make the story credible. 
• Turn positioning into a demo. Translate release themes and PMM messaging into a demo script and click path, then build the environment, personas, and seeded data to support it. Write the talk track and the demo guide that goes with it. 
• Keep the environment healthy. Keep demo instances, data, and integrations stable and release-current. Own instance setup, cloning, upgrades, and the maintenance that lets a demo run reliably on a keynote stage months after it was first built. 
• Be the IT demo point person. Serve as the go-to expert for ITSM/ITOM demo requests across Marketing, Events, Analyst Relations, and Sales enablement. Scope requests, set expectations, and push back when a request will not produce a good demo. 
• Partner with Product. Work directly with PM and engineering on pre-release features; be an early adopter of new capabilities and feed real demo-build feedback into product. 
• Deliver on stage and on video. Collaborate with the team’s designers and video producers on UI polish, motion, and recorded demo versions. Present demos live when needed and coach presenters who will deliver them. 
• Raise the bar on how we build. Use AI-assisted development (Claude, Claude Code, MCP against ServiceNow instances) to compress build cycles. Contribute to the team’s shared demo frameworks, reusable components, and documentation. 

What you bring 

• 5+ years of hands-on ServiceNow development, with deep knowledge of the ITSM and ITOM product families and how customers actually use them. 
• Strong scripting on the platform: Business Rules, Script Includes, Flow Designer, UI Builder / Workspaces, Service Portal, REST integrations, Transform Maps, scoped app development, and update set / instance management. 
• Experience building or supporting demo environments, sandboxes, or lab instances, including provisioning, cloning, and data seeding at scale. 
• Ability to write a story, not just build a feature: you can take a marketing message and turn it into a persona-driven narrative that a non-technical audience follows. 
• Strong communication with product, marketing, and executive stakeholders; comfortable presenting demos live and handling questions. 
• Self-directed. You run your own backlog, sequence your own work across multiple concurrent events, and flag risk early. 

Nice to have 

• Experience with Now Assist, AI Agents, or AI Control Tower demos, and with Now Assist Skill Kit or agentic workflow configuration. 
• ITOM depth in Discovery, Service Mapping, Event Management / AIOps, or Cloud Cost Management; familiarity with common monitoring and cloud tooling used in integrations. 
• Front-end skills (HTML/CSS, JavaScript, React or AngularJS) for mockups, custom widgets, and demo polish. 
• Practical experience with AI-assisted development workflows (Claude Code, MCP servers, structured handoffs to contractors). 
• ServiceNow certifications (CSA, CAD, CIS-ITSM, CIS-Discovery / Event Management) or equivalent experience. 
• Prior experience on a demo, solution consulting, or product marketing team. 

What success looks like 

• First 90 days: Owning the full ITSM/ITOM demo inventory, environments stable and release-current, first event or launch demo shipped end to end. 
• 6 months: The IT lens has a repeatable keynote-grade story per release, a set of field-ready derivatives, and the team is no longer pulling other leads in for IT requests. 
• 12 months: Recognized by PMM, PM, and Events as the person to call for IT demos; demo frameworks and docs let other developers and presenters build on your work without you in the room. 

FD21

For positions in this location, we offer a base pay of $137,700 - $241,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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