Demand Generation Specialist

Posted An Hour Ago
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Hiring Remotely in United States
Remote or Hybrid
95K-110K Annually
Junior
Legal Tech • Software • Generative AI
Eve is an AI case workspace for plaintiff law firms.
The Role
Design, execute, and optimize multi-touch demand generation campaigns across email, paid search, and paid social for plaintiff law firms. Build nurture streams, support webinars/events and ABM plays, monitor deliverability and list health, run structured tests, and align with Sales/RevOps to drive pipeline outcomes.
Summary Generated by Built In

About Eve

Eve is redefining legal technology for plaintiff law firms, and we're building the team that will take us there. We help firms handle more cases, recover more for clients, and grow with AI that works across every stage of a case, from intake through resolution. The next generation of great plaintiff firms will be AI-Native, and Eve is how they get there. But what makes Eve different isn't just the product. It's how we build it. If you're someone who takes ownership, stays curious, and wants to build AI that's already changing how  law is practiced, this is where you belong.

Product-market fit: Eve is trusted by over 1000+ law firms, and we’re growing fast.
Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed.
Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up.
AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work.
Explosive growth: We are growing 2X revenue Quarter over Quarter.

About This Role

Eve's Demand Generation Strategist helps us reach, engage, and convert prospects across the channels that make sense for the audience, including email, paid search, and paid social, with AI woven into the workflow. No batch and blast. This role supports strategy, execution, measurement, and optimization of campaigns based on real performance data. You'll help design multi-touch programs, including nurture streams, lifecycle emails, webinar and newsletter promotion, and paid channel touches, working closely with the revenue marketing team on positioning, tone, and strategy. The role blends demand generation fundamentals, channel versatility, and growing AI fluency.

What You Will Accomplish
  • Support the design and execution of multi-touch demand generation campaigns targeting plaintiff law firms, potentially spanning email, outbound, paid search, and paid social, from ICP definition through sequence design and reply handling.
  • Help build demand gen programs across whichever channels fit the audience (email, paid social, paid search, etc.) that move leads from first touch to booked meeting.
  • Help fuel demand programs: align audiences, offers, and landing pages with nurture sequences, support webinar and event registrations, provide pre-event air cover and post-event retargeting, and contribute to account-based plays against high-value firm segments.
  • Help monitor deliverability, list health, and segmentation, and support performance tracking across other channels in play so every audience gets a relevant message.
  • Help run structured tests on subject lines, copy, cadence, send timing, and channel mix, and contribute to playbooks the whole team can use.
  • Work with Sales and RevOps and the revenue marketing team to align messaging across channels with pipeline goals, and report clearly on what is working.
What We Are Looking For
  • 2-3 years in demand generation, email marketing, or performance marketing, ideally in B2B SaaS.
  • Solid fundamentals: deliverability, segmentation, lifecycle strategy, and testing discipline.
  • Experience integrating demand motions promoting webinars and events, feeding nurture programs, or supporting ABM plays.
  • Growing AI fluency: you're comfortable using AI tools, learning how to prompt them well, and understanding where automation ends and human craft begins.
  • Fluency in funnel metrics and you optimize for pipeline, not vanity numbers.
  • Comfort with data: you use reply rates, conversion rates, and pipeline to guide decisions, not gut feel.
Nice to Have
  • Experience marketing to legal, professional services, or another relationship-driven vertical.
  • Hands-on time with tools like Clay, HubSpot, Apollo, or similar enrichment, sequencing, or paid channel platforms (e.g. LinkedIn Ads, Google Ads).
  • Exposure to building AI-assisted workflows, beyond just using out-of-the-box features.

Final compensation will be determined based on a variety of factors, including but not limited to relevant experience, skills, interview performance, and the scope and level of the role and candidate.

US Base Salary Range
$95,000$110,000 USD

Benefits

💰 Competitive Salary & Equity
💹 401(k) Program with Employer Matching
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚗 Commuter Benefits*
🧑‍💻 Autonomous Work Environment
🖥️ Workplace Setup Reimbursement
🏠 Telecomm Stipend
🏝 Flexible Time Off (FTO) + Holidays
🚀 Quarterly Team Gatherings
🥪 In office Perks*

*In office employees only

Eve Legal is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation during the application process, reach out to your recruiter.

We may use artificial intelligence (AI) tools to support parts of the hiring process.  These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Skills Required

  • 2-3 years in demand generation, email marketing, or performance marketing (ideally B2B SaaS)
  • Deliverability, segmentation, lifecycle strategy, and testing discipline
  • Experience integrating demand motions for webinars/events, nurture programs, or supporting ABM plays
  • Growing AI fluency; comfortable using AI tools and learning prompt techniques
  • Fluency in funnel metrics and focus on pipeline-driven optimization
  • Comfort with data: using reply rates, conversion rates, and pipeline to guide decisions
  • Experience marketing to legal, professional services, or relationship-driven verticals
  • Hands-on experience with Clay, HubSpot, Apollo, or similar enrichment/sequencing tools and paid channel platforms
  • Exposure to building AI-assisted workflows beyond out-of-the-box features

What the Team is Saying

Fabi Ramirez
Aiden Kaplan
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The Company
HQ: San Mateo, CA
180 Employees
Year Founded: 2020

What We Do

Eve Legal is pioneering the future of legal technology by focusing on AI-driven solutions that empower plaintiff-side law firms. With a robust platform designed for efficiency and effectiveness, Eve leverages artificial intelligence to streamline case analysis, enhance decision-making, and optimize client outcomes. Our mission centers on providing attorneys with the tools needed to stay competitive and navigate the legal landscape effectively, especially in an era where demands on legal professionals continue to grow. Eve’s commitment to innovation is evident in their focus on speed, scalability, and reliability. The platform supports legal teams in managing high caseloads with fewer resources, reducing the time spent on routine tasks, and enhancing the ability to focus on high-impact work. Through deep industry insights and a user-centric approach, Eve is setting a new standard in legal tech by combining technical excellence with a nuanced understanding of the plaintiff-side practice needs. With a core belief in elevating legal practices through visionary tools, Eve is committed to reshaping the way legal professionals serve their clients, improving access to justice, and fostering a more efficient legal ecosystem.

Why Work With Us

You’ll join a high-performing team that thrives on collaboration, grit, and innovation. We value excellence, visionary thinking, and elevation as we tackle ambitious goals. Enjoy a supportive, growth-oriented environment with a robust benefits package, where everyone’s contributions are valued, and real impact in legal tech is made together.

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Eve Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are located at a beautiful office on 3rd Ave in the heart of San Mateo and 2 blocks from Caltrain. Some of our teams are remote while others have a hybrid model of coming into the office 3 days/week and remote 2 days/week.

Typical time on-site: 3 days a week
HQSan Mateo, CA
HQSan Mateo, CA
Learn more

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