Demand Generation Manager

Department: Marketing

Location: Home based, UK 

Reports to: Head of Digital Marketing

Hours: 37.5 per week

Salary: (Depending on experience) 

Role Overview 

As the Demand Generation Manager at Cambridge Spark, your main focus will be driving our demand generation strategy through paid advertising channels. This is a tactical, hands on role and we welcome interest from individuals looking to move from agency to client side, or have worked client side with a focus on paid advertising. 

Key responsibilities:

• Responsible for the generation of high quality leads from paid advertising channels to support the businesses growth targets.
• Working closely with New Business teams to build campaigns to increase learner and employer leads.
• Supporting the Customer Success team with advertising campaigns to support growth and retention targets.
• Take ownership of the LinkedIn Advertising, Google AdWords and Facebook Advertising channels.
• Optimise campaigns to ensure we are receiving high quality leads, while maintaining a low cost per lead.
• Understand and adapt campaigns to match both our B2C and B2B business strategy.
• Work closely with RevOps to track and understand ad performance and ROI, as well as progress of leads through the full customer journey. 
• Work closely with other teams to ensure related work flows are set up and delivering leads correctly within HubSpot. 
• Responsible for the production of monthly reporting clearly demonstrating demand generation activity and its results.
• Managing advertising budgets, reporting on spend and ensuring we maintain ROI.

Candidate Specification: 

Essential

• Extensive experience working with paid advertising - Linkedin Advertising, Google Adwords, Facebook Ads, and 3rd party sites such as Reddit.
• Experience in using Google Analytics and Tag Manager. 
• Experience in using HubSpot to create workflows and campaign reports.
• Ability to demonstrate an understanding of using data to optimise and improve campaigns.
• Ability to work in a fast paced dynamic environment, with a focus on growth.
• Excellent communication skills.
• Experience working closely with sales teams.

Desirable

• Experience in the Education Sector.
• An understanding of ABM and ABM tools such as 6Sense. 

Company Benefits: 

• Remote first company providing flexibility to work from home
• Pension with up to 5% matched contributions
• 25 days holiday + Flexi bank holidays + 1 day off on your birthday
• A day for volunteering
• Enhanced Maternity and Paternity Leave 
• Health & Wellbeing allowance of up to £30 per month
• Annual Summer and Xmas events
• Company socials including everything from Cambridge College formals, pub nights to team building events
• CPD Allowance
• Private medical insurance and cash plan
• Holiday buy back scheme (up to 10 days p/a)
• EAP with 24 hour confidential support line

Background to the Organisation

We are an education technology company that enables corporate and government organisations to achieve their business goals by educating their workforce with critical digital transformation skills to succeed in the AI era.

We deliver unique and innovative professional education that is accelerating the digital transformation of our clients, advancing the careers of their employees, helping people get into work and closing the digital skills gap. We are in a sector that is crucial to the economy and workforce, with a lot of opportunity for change and innovation. We are at the cutting edge of teaching applied data and digital skills, with our unique patented learning platform EDUKATE.AI offering our clients and learners a unique learning experience. EDUKATE.AI was developed with support from Innovate UK and provides all of our learners with 24/7 immediate feedback on their work, helping accelerate the learning process and providing a sandbox environment to experiment on real world datasets.

Since 2016, we have supported more than 15,000 learners across four continents with nearly 550,000 pieces of code submitted for feedback on EDUKATE.AI. We are trusted by some of the most recognisable brands in the world to educate their workforce, including Microsoft, the NHS, GSK, easyJet, the BBC and John Lewis. Our focus on applied learning to create business impact sets us apart - individual learners have reported applying their skills at work to generate recorded value of up to £40m. 

Values

At the centre of the way we work together and inspire each other to achieve success are these core values:

Entrepreneurial

We take initiative and show entrepreneurial spirit which fuels innovation at Cambridge Spark. This includes identifying opportunities for improvement, taking ownership for implementing solutions effectively and driving improvement by using proof of concepts to demonstrate the feasibility and value of their work.

Team Spirit

Everyone is part of building an open and transparent culture, communicating effectively to raise issues, discuss improvements and share the evidence used to make decisions.

Customer-focused

Our customers are at the centre of everything we do, inspiring us to create great work. We strive to build friendly, professional and lasting relationships with them to better understand and anticipate their needs.

Gold Standard

We are experts in our field and are constantly developing our technology and offering. We set the benchmark in our industry: both in what we offer customers and in how we deliver it.

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Cambridge Spark is an Equal Opportunities Employer and prohibits discrimination and harassment of any kind. Cambridge Spark is committed to the principle of equal employment opportunities for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Cambridge Spark are based on business needs, job requirements and individual qualifications, without regard to race, colour or ethnicity, ability or disability, gender or gender reassignment, sexual orientation, marital status, religion, age or any other status protected by the laws or regulations in the locations where we operate. Cambridge Spark will not tolerate discrimination or harassment based on any of these characteristics. Cambridge Spark encourages applicants of all ages.