Senior Manager, Demand Generation

SUPERHUMAN 👉

We exist so that professionals end each day feeling happier, more productive, and closer to achieving their potential.

Today we are…

• The fastest email experience in the world
• Loved and adored: see what our customers say

Our customers get through their inboxes twice as fast; many see inbox zero for the first time in years.

Come shape the future of email, communication, and productivity!

BUILD LOVE 💜

At Superhuman, we deeply understand how to build products that people love. We incorporate fun and play; we infuse magic and joy; we make experiences that amaze and delight.

It all starts with the right team — a team that deeply cares about values, customers, and each other.

CREATE MASSIVE IMPACT 🚀

We're not solving a small problem, and we're not addressing a small market. We're going after email; the one activity that consumes more of our work day than any other.

Our ambition doesn't stop there. Next: calendars, notes, contacts, and tasks. We are building the productivity platform of the future.

DO THE BEST WORK OF YOUR LIFE 🌟

We have created the frameworks for how to build product market fit and redefined the narrative of how to onboard customers successfully. We have shown the world it’s possible to build a premium productivity brand. Our investors include Andreessen Horowitz, First Round Capital, IVP, Tiger Global Management, Sam Altman, and the founders of Gmail, Dropbox, Reddit, Discord, Stripe, GitHub, AngelList, and Intercom.

This time, we’re swinging beyond the fences and fundamentally rethinking how individuals and teams should collaborate. We are building a household brand and a worldwide organization. We are here to do the best work of our lives, and we hope you are too.

As a Senior Manager, Demand Generation, you will help define and execute on our demand generation strategy as we move up market. You will experiment with new channels and programs to optimize lead generation and conversion, and will partner with sales to build playbooks and drive pipeline.

ROLE 👩🏽‍💻👨‍💻Outcome #1: Build our multi-channel lead strategy to 5x MQLs over the next 18 months

• Identify the most effective channels (e.g., paid media, organic, ABM, partnerships) for reaching core ICP
• Design and execute campaigns to generate Marketing Qualified Leads (MQLs) and Marketing Sourced Opportunities and drive them down the funnel.
• Continuously analyze and optimize the marketing funnel to improve conversion rates across stages (MQL to SQL, SQL to opportunities, oppty to closed won).
• Create targeted programs to engage and convert high-value accounts and high-value self-serve users.
• Manage the demand generation budget to maximize ROI, balancing short-term wins with long-term growth investments
• Optimize spend across channels, campaigns, and regions.

Outcome #2: Build and scale our content engine to drive conversion optimization over the next 18 months.

• Maximize Product-Led Growth impact, in partnership with Product: Onboarding, Referrals, Virality.
• In-product lead generation
• Drive retention by nurturing the full customer and user lifecycles.

Outcome #3: Build team of high-performing 🙂

• Manage and mentor a team of external marketers to execute demand generation strategies effectively.
• Work alongside peer marketing leadership to drive alignment on growth strategy and execution.
• Work closely with sales teams to align on goals, share insights, and optimize lead handoff processes.
• Foster a high-performance, experimentation-friendly environment that supports rapid iteration and growth.
• Prioritize budget and resources for maximum impact on demand generation efforts.

SOUND LIKE YOU? 🙌Experience

• You likely have a minimum of 8 years of experience scaling a demand generation function at a B2B SaaS company, though the experience isn’t always linear!

Performance Marketing Expertise

• Digital Advertising: Proficiency in managing campaigns on Google Ads, LinkedIn, Facebook, and other platforms.
• SEO and SEM: Understanding search engine optimization and paid search to increase online visibility.
• Email Marketing: Crafting and optimizing automated nurturing campaigns to drive engagement and conversions.
• PLG > PLS: General understanding of how to build programs that convert self-serve business users to contracted teams accounts.

Data Analytics and Metrics

• KPIs Mastery: You know how to define, measure, and manage sales funnel metrics and key performance indicators (e.g., CAC, MQL to SQL conversion rates, pipeline velocity).
• Tools Proficiency: Familiarity with platforms like Google Analytics, Tableau, Looker, and Excel for reporting and insights.
• A/B Testing: Experiment with content, channels, and messaging to maximize ROI.

Content and Campaign Management

• Content Strategy: Ability to develop high-impact content like eBooks, case studies, webinars, and white papers.
• Campaign Execution: Hands-on experience designing and launching multi-channel campaigns that align with buyer journeys.
• Remarkable Quality: You produce work that is striking, worthy of attention, and a contribution to the state of the art.

Leadership and Collaboration

• Team Building: Recruit, mentor, and manage high-performing marketing teams.
• Cross-Functional Collaboration: Work closely with sales, product, and customer success teams to align goals and strategies.
• Excellent Communicator: You're able to distill complexity into clear and concise messaging. You’re effective across various mediums and are excellent at working in a remote-first environment.
• Ownership: You accept full accountability and take initiative to find solutions to achieve results.
• Cares deeply, challenges directly: Discusses and debates ideas openly. Focuses on the customer and business ‘so what’ and challenges stakeholders to take impactful action.

Adaptability and Innovation

• Agility: Stay ahead of tech trends, industry changes, and emerging platforms.
• Problem-Solving: Tackle challenges and pivot quickly to capitalize on opportunities.
• Creativity: Innovate in campaign design, messaging, and branding to stand out in a crowded market.
• Grit: You persevere towards challenging goals which may take months or years
• Growth Mindset: You embrace challenges, welcome feedback, and believe you and others can always grow.
• Entrepreneurial: You like to spin up new initiatives and new approaches to solve problems. You work very hard, no matter how successful you have been.

Revenue Focus

• ABM (Account-Based Marketing): Knowledge of targeting high-value accounts to drive larger deals.
• Sales Enablement: Support sales with the content, tools, and insights needed to close deals.
• Pipeline Contribution: Accountability for driving measurable revenue growth.

SALARY INFO 💸

The Sr. Manager, Demand Generation role may span a range of experience and expertise. Through our interview process, we will review your background, local market data, and use a mix of technical and qualitative assessments to determine where you fall in our range. We will talk about compensation in our first conversation and be transparent throughout the process about which level we think is the best match for you in our organization.

Our starting salaries for this role range from $200,000 - $240,000.  The salary range does not reflect total compensation, which includes base salary, benefits, and company stock options

We are open to hiring for this role anywhere in the US. We take a locally informed approach to compensation, and our range is inclusive of starting salaries in different geographies.

BENEFITS 🎁

Taking Care of Your Future 🙏

• Medical, dental, and vision insurance: 100% coverage for you and 75% coverage for all your dependents.
• Voluntary insurance: short-term disability, long-term disability, and life insurance.
• 401(k) plan (we match 75 cents per dollar, up to 4% of your salary).
• Free access to Northstar, a financial wellness platform that provides financial advisors + personal finance tools.

Generous Time Off 🏝

• Enjoy our generous and flexible Paid Time Off (PTO) policy, with our amazing team members taking an average of 20 days per year.
• 13 additional company holidays, plus your own Care Days, Flexible Holidays, and a company-wide Winter Break.
• Generous parental, caregiver, healthcare, and compassionate leave policies.

Investing in Your Growth ✍️

• $3000 per year towards your professional development.
• Free access to Calm and Aaptiv.
• Allyship education program to help build your best self.

Setting You Up For Success 🧑🏻‍💻👩🏾‍💻

• Custom MacBook Pro.
• $1000 budget for workstation setup.
• $260/month for your lunches, groceries, or whatever nutrition you need to stay fueled up!
• Flexible spending accounts for commuter costs, dependent care, and healthcare expenses.

At Superhuman, we value diversity. We are an equal opportunity employer: we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.