Demand Generation Manager

Posted 18 Hours Ago
Be an Early Applicant
San Francisco, CA, USA
Hybrid
110K-120K Annually
Mid level
Software
We connect people, spaces and data to power the places where people work best together.
The Role
Own and optimize demand generation programs across paid social, webinars, lifecycle email, and other online and offline channels. Manage testing, lead nurturing, sales handoff, agency relationships, budgets, and campaign performance reporting. Partner with sales, marketing, operations, and product teams to improve lead quality, conversion rates, messaging, and pipeline growth through data-driven experimentation.
Summary Generated by Built In

Envoy protects the places the world relies on most by unifying people, spaces, and communications in one secure, integrated workplace management platform and ecosystem. More than 16,000 workplaces around the world trust Envoy to run secure, compliant, and connected operations across every location.

From manufacturing sites and data centers to life sciences labs, healthcare facilities, and corporate headquarters, Envoy unifies visitor management, risk assessment, mailroom management, digital signage software, resource booking, and emergency management into one integrated platform.

With deep integrations across access control, identity, compliance screening, and collaboration tools—including LenelS2, Brivo, Genetec, Honeywell, Cisco Meraki, Okta, Microsoft Azure, Microsoft Teams, Slack, ServiceNow, DocuSign, Avigilon Alta, and Descartes Visual Compliance—Envoy helps organizations reduce risk, stay audit-ready, and operate with clarity at scale.

Learn more at envoy.com

About the Role

As a Demand Generation Manager at Envoy, you'll have the chance to make a significant impact in a role that blends creativity, strategy, and execution. This role is perfect for someone eager to own and optimize high-impact marketing channels, turning creative ideas and sharp strategy into a measurable pipeline. It’s a hands-on opportunity to design campaigns and programs that resonate with our audience and help businesses build safer, more efficient workplaces.

Ideal candidates thrive in fast-moving, collaborative environments. You’ll partner closely with marketing, sales, operations, and product, using a data-driven mindset to test new ways to create and capture demand—and play a meaningful role in Envoy’s growth.


This is an onsite position that requires at least 4 days a week (Monday - Thursday) in our San Francisco HQ.


You will
  • Plan and execute end-to-end demand gen programs across online and offline channels aligned to business goals.

  • Manage paid social acquisition and continuous testing of audiences, bids, and creative to drive qualified traffic and hand-raisers.

  • Manage webinar programs, optimizing content, process, execution and follow-up to improve downstream conversion.

  • Explore new channels and programs to create and capture demand.

  • Partner with Sales Development to meet lead volume and quality targets.

  • Build tight feedback loops with marketing, sales, and product to align to quarterly priorities and iterate on messaging and targeting.

  • Monitor conversion rates and surface insights at each funnel stage by segment, channel, and offer.

  • Run A/B and multivariate tests across ads, landing pages, and lifecycle emails; document learnings and scale winners.

  • Oversee the lead lifecycle from capture through sales handoff, ensuring timely nurture, clean ops, and a healthy pipeline.

  • Manage agencies and contractors with clear briefs, timelines, and budgets, holding partners accountable to outcomes.

  • Report regularly on campaign performance to senior management, with strategic insights and actionable recommendations.

 
You have
  • 3–5 years of experience in demand generation or digital marketing, ideally in B2B SaaS.

  • Experience running a range of demand gen programs, from self-serve to enterprise sales.

  • Experience partnering with BDRs and sales to coordinate, communicate, and deliver offers and campaigns across the buyer’s journey.

  • Experience managing third-party vendors, including agencies and contractors.

  • Curiosity and enthusiasm for testing new channels and techniques.

  • Strong analytical skills and ease in using data to make decisions and optimize performance.

  • Strong writing and communication skills for clear messaging and cross-functional collaboration.

  • A growth mindset that thrives in cultures of innovation, collaboration, and continuous improvement.

  • Bonus: hands-on experience with Salesforce and Marketo.

You'll get
  • A high degree of trust in your ideas and execution

  • An opportunity to partner and collaborate with other talented people

  • An inclusive community where you feel welcomed and cared for as a person

  • The ability to make an immediate impact helping customers create a great workplace experience

  • Support for your personal and professional growth

By applying for this position, you acknowledge that you have fully read and understand the job requirements and received the Envoy Privacy Notice for applicants, which is linked here. Completing this application requires you to provide personal data, such as your name and contact information, which is mandatory for Envoy to process your application. Envoy is an EEO Employer and does not discriminate on the basis of any characteristic protected by local, state or federal law.

Skills Required

  • 3-5 years of experience in demand generation or digital marketing, ideally in B2B SaaS
  • Experience running demand generation programs ranging from self-serve to enterprise sales
  • Experience partnering with BDRs and sales to coordinate and deliver offers and campaigns across the buyer journey
  • Experience managing third-party vendors, including agencies and contractors
  • Strong analytical skills and ability to use data to make decisions and optimize performance
  • Strong writing and communication skills for messaging and cross-functional collaboration
  • Curiosity and enthusiasm for testing new channels and techniques
  • Growth mindset focused on innovation, collaboration, and continuous improvement
  • Hands-on experience with Salesforce and Marketo

Envoy Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Envoy and has not been reviewed or approved by Envoy.

  • Healthcare Strength Health coverage is described as fully paid for employees (and broadly covered for dependents), with dental, vision, and mental‑health resources included. This comprehensive coverage is presented as a standout element of the package.
  • Parental & Family Support Paid parental leave is provided alongside family supports such as Care.com access, subsidized backup care, fertility benefits, and a return‑to‑work program. These offerings indicate meaningful support for caregivers.
  • Leave & Time Off Breadth Flexible/unlimited PTO is offered, with a paid sabbatical available after longer tenure. Policies in this area are positioned as competitive for a mid‑size tech employer.

Envoy Insights

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The Company
HQ: San Francisco, CA
250 Employees
Year Founded: 2013

What We Do

Envoy’s workplace platform has redefined how companies welcome visitors, improve the onsite experience, book desks, and meeting rooms, manage deliveries, and access accurate and unified workplace data in 16,000 locations around the globe by designing products that solve common workplace problems. Envoy provides a simple way to manage your complex safety, security, and compliance needs across all your workplace locations—wherever you need to bring people together. Rely on smart, automated solutions to common workplace problems, like freeing up unused space and eliminating repetitive tasks. Not only does this allow you to make the most efficient use of your space and resources, it frees up your team’s time to focus on the work that matters. With Envoy’s intuitive technology that employees actually enjoy using, you can create a great workplace experience that fosters community and togetherness by making it easy for teams to coordinate working onsite. Unlike companies that offer disconnected workplace solutions and disparate (and often imprecise) data sources, Envoy’s platform provides accurate, comprehensive, and unified workplace data so you can make informed business decisions. Envoy’s integrated solutions pull data from multiple sources to ensure that you always have the most accurate data available. For more information, visit Envoy.com.

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