About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Build a pipeline-focused marketing function from the ground up for an enterprise sales motion. Plan and run targeted programs, test and prioritize marketing channels, and partner closely with a small cross-functional commercial group where results are judged by new sales opportunities.
What you'll do
- Lead targeted, account-focused marketing programs, selecting priority industries and accounts and supporting sales outreach to them.
- Create and carry out a plan to raise brand visibility and citations in AI-powered search and answer tools.
- Compare results across channels such as social media, outbound, paid search and events, and move budget and effort toward the strongest performers.
- Set the approach to event participation and decide which events merit attendance.
- Work side by side with company leadership, product, technical go-to-market and sales colleagues, and measure success by qualified opportunities created rather than lead volume.
Requirements
What we're looking for
- 3 to 7 years of marketing experience.
- Proven track record of launching a demand generation program from zero at an early-stage B2B startup.
- Background promoting products to senior product and engineering decision makers.
- Working knowledge of optimizing content for AI answer engines and LLM search visibility.
- Experience running coordinated marketing and sales campaigns aimed at named target accounts.
- Comfort taking full ownership and getting started quickly without a formal training program.
Bonus points
- Experience at developer tools or API-based technology companies, or in the voice technology space.
Benefits
Compensation and benefits
- Base salary: USD 145,000 to 210,000 per year
Location and work model
- San Francisco, CA, United States
- Hybrid, 1-2 days per week in office
- Full-time
Skills Required
- 3 to 7 years of marketing experience
- Track record of launching a demand generation program from zero at an early-stage B2B startup
- Experience promoting products to senior product and engineering decision makers
- Working knowledge of optimizing content for AI answer engines and LLM search visibility
- Experience running coordinated marketing and sales campaigns aimed at named target accounts
- Ability to take full ownership and get started quickly without a formal training program
- Experience at developer tools or API-based technology companies
- Experience in the voice technology space
What We Do
Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.
