About Bobyard
Construction is a trillion industry still running on manual work. Contractors measure and count materials off drawings by hand — it takes forever, and it caps how many jobs they can bid. Bobyard uses AI to automate takeoffs and estimates, cutting takeoff time by 50–90% and letting contractors send more bids. We're Series A, backed by 8VC, Primary, and Pear, and growing uncomfortably fast.
About the role
Marketing at Bobyard has real channels — paid, content, social, events, partnerships — and real early traction. What it doesn't have yet is one person turning those channels into a coordinated pipeline machine instead of five separate efforts competing for the same creative resources. That's this role. You'll own the strategy and channel mix, and you'll be judged the same way we are internally: on marketing-sourced pipeline dollars.
What you'll do
Own the marketing-sourced pipeline number and report on it weekly against target
Plan and run integrated campaigns across paid, content, and events — set the audience, the goal, and the channel mix for each cycle
Brief content, paid, and events teams so campaigns are planned together instead of competing for the same creative resources in real time
Own MQL-to-SQO conversion tracking and work with Sales to keep speed-to-lead tight on high-intent leads
Partner with our GTM engineer on lead routing and attribution accuracy — you don't own the automation stack, but you live in it
Define nurture strategy — audience, stages, messaging, exit criteria
Identify and pitch new channels worth testing, backed by a real case for why
What we're looking for
4+ years running B2B demand generation with a pipeline dollar number you personally owned and can talk through in detail
Strong analytical instincts — you know your numbers cold and adjust budget based on what's converting, not what you planned three weeks ago
A track record of working directly with Sales on lead handoff, routing, and conversion
Comfortable partnering with channel leads and marketing ops/automation
Real experience running multi-channel campaigns
Nice to have
B2B SaaS experience selling into a non-technical or trades-adjacent buyer
Experience at a founder-led or early-stage company where you had to build the playbook, not inherit one
Familiarity with HubSpot or similar
What we offer
$115K–$135K base + variable comp tied to quarterly pipeline targets + meaningful early-stage equity (4-year vest, 1-year cliff)
A real number to own, and the room to build the whole motion around it
A small, sharp marketing team already running paid, content, social, and events — you're the one who makes them work together
Hybrid in SF (101 2nd Street)
Comp Philosophy
We are proud to offer competitive, top-of-market compensation because we want to celebrate the dedicated people who ship amazing work and drive our success. Our individual compensation is thoughtfully tailored based on your role, experience, and contributions, alongside performance-based rewards.
Skills Required
- 4+ years of experience running B2B demand generation
- Personally owned and managed a marketing pipeline dollar target
- Strong analytical skills and ability to optimize budgets based on conversion performance
- Experience working directly with Sales on lead handoff, routing, and conversion
- Experience partnering with channel leads and marketing operations or automation teams
- Experience running multi-channel marketing campaigns
- B2B SaaS experience selling to non-technical or trades-adjacent buyers
- Experience at a founder-led or early-stage company building marketing playbooks
- Familiarity with HubSpot or similar marketing platforms
Bobyard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bobyard and has not been reviewed or approved by Bobyard.
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Healthcare Strength — Benefits are described to include health, dental, and vision insurance, indicating a solid core medical offering.
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Retirement Support — A 401(k) is advertised, suggesting foundational retirement benefits are in place.
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Career-Linked Recognition & Rewards — Bonuses are tied directly to exceptional performance across roles, signaling rewards linked to impact.
Bobyard Insights
What We Do
Construction is one of the largest industries in the world, but it is also one of the least technologically innovative spaces. Conducting fast and accurate cost estimates is a massive pain point. Bobyard automates the construction takeoff process with CV and NLP models to make cost estimates 10x faster while eliminating mistakes.
