Demand Generation Manager
Reports To: VP of Marketing
Location: Chicago, IL (Hybrid, 2-3 days/week onsite)
Salary Range: $95,000-$113,000 / year
ABOUT NEXTPOINT
Nextpoint builds transformative software and services for the legal industry, making eDiscovery, case management, and litigation prep simple, fluid, and affordable for law firms of all sizes. Our secure, cloud-based platform lets teams start document review in minutes, backed by powerful analytics, an intuitive interface, and best-in-class security at every point.
We’re problem solvers, simplifiers, and challenge seekers, united by a shared goal: a great team culture and satisfied clients. We’re headquartered in Chicago’s Ravenswood neighborhood and proud to have been named one of Built In’s Best Startups to Work for in Chicago five years running (2022 to 2026).
ABOUT THE ROLE
As Demand Generation Manager, you'll spearhead strategic, multichannel marketing campaigns that generate qualified leads and build a strong pipeline. You'll own the demand generation function from start to finish, setting the strategy and seeing it through to execution. You'll be at the forefront of developing, executing, and optimizing key marketing initiatives, ensuring they align with our sales and revenue goals.
RESPONSIBILITIES
Drive Lead and Pipeline Generation
- Develop and execute strategies to generate MQLs and SQLs that align with revenue objectives
- Establish and monitor KPIs to measure lead generation success, collaborating with sales to maximize pipeline impact
- Create lead nurturing and scoring frameworks to guide prospects through the buyer journey
Align Sales and Marketing
- Partner with sales to ensure seamless lead handoff and follow-up processes
- Educate teams on lead sources and campaign goals to maintain consistent outreach messaging
Plan and Execute Campaigns
- Design and implement integrated marketing campaigns across email, digital ads, social media, webinars, and events
- Collaborate with content, design, and digital teams to deliver engaging assets and messaging
- Maintain campaign calendars to ensure timely execution
- Strategize, build, deploy, and maintain paid media campaigns (LinkedIn, Meta, Google Ads, etc.)
Optimize Campaign Performance
- Leverage data and insights to personalize outreach and improve campaign outcomes
- Align campaigns with audience segmentation, buyer personas, and intent signals for maximum effectiveness
- Monitor and iterate strategies to enhance ROI and scalability
Track and Report Analytics
- Define, measure, and continuously improve funnel metrics, including lead conversion rates and campaign ROI
- Regularly report demand generation performance to stakeholders, with insights and recommendations
Qualifications
- 4+ years of experience in demand generation or a related role, with a focus on B2B SaaS or sectors like associations, nonprofits, or events
- A strong track record of driving substantial pipeline growth through multichannel marketing strategies
- Expertise in lead generation, nurturing, and pipeline acceleration strategies that directly contribute to revenue objectives
- Strong knowledge of marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and enrichment platforms (Clay, ZoomInfo)
- Proficiency in digital marketing tools and techniques, including paid media, SEO, and content marketing
- Experience building and managing high-performing teams, with a track record of fostering collaboration and accountability
- Strong project management skills to drive effective execution of marketing initiatives
Benefits and Perks
- Competitive pay commensurate with experience
- Flexible hybrid schedule (2–3 days/week onsite)
- Comprehensive health coverage — medical (BCBS PPO and HDHP/HSA options), dental and vision (Guardian)
- Health, Dependent, and Transit FSA
- Generous PTO, paid holidays, flexible summer hours, quarterly mental health days, and floating holidays
- Annual professional development stipend
- Monthly flexible benefit stipend
- 401(k) with company match
- Free in-office lunch Tuesday–Thursday
- And more!
Equal Opportunity Employer
Nextpoint is an equal opportunity employer. We strive to foster a diverse workplace, actively seeking to recruit, retain, and promote people of color and LGBTQ+ candidates. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. If you're interested in our company, we encourage you to apply even if you don't see an applicable job description, as we're growing fast and always on the lookout for high performing, curious, entrepreneurial-minded individuals to join our team!
Pursuant to the Illinois Human Rights Act, applicants have the right to be free from discrimination resulting from the use of artificial intelligence in any employment decision.
Don't see the right role? Apply anyway — we're always looking for high-performing, curious, entrepreneurially-minded people to grow with us. Check out our client reviews on G2 and Capterra.
Skills Required
- 4+ years of experience in demand generation or a related role (focus on B2B SaaS, associations, nonprofits, or events)
- Proven track record driving pipeline growth through multichannel marketing strategies
- Expertise in lead generation, nurturing, and pipeline acceleration tied to revenue objectives
- Strong knowledge of marketing automation platforms (e.g., Marketo, HubSpot)
- Experience with CRM systems (e.g., Salesforce) and enrichment platforms (Clay, ZoomInfo)
- Proficiency in digital marketing tools and techniques, including paid media, SEO, and content marketing
- Experience building and managing high-performing teams
- Strong project management skills to drive execution of marketing initiatives
What the Team is Saying
Nextpoint Compensation & Benefits Highlights
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Retirement Support — A defined 401(k) match with tiered employer contributions provides meaningful support for long‑term savings. Feedback suggests this level of matching is a standout for a company of its size.
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Leave & Time Off Breadth — Generous time‑off provisions include ‘open/unlimited’ vacation (often after year one), wellness/mental‑health days, holidays, and sabbaticals. Flex‑time and hybrid/remote options further expand how time away can be taken.
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Parental & Family Support — Family‑forming and caregiving benefits include paid parental leave, fertility support, adoption assistance, and eldercare resources. Feedback suggests these offerings extend beyond standard packages for similar‑sized firms.
Nextpoint Insights
What We Do
Nextpoint is a Chicago-based legal technology company that has been building cloud-based eDiscovery and litigation software since 2001. We make it simpler for law firms, corporate legal teams, and government agencies to manage the full lifecycle of litigation — from data ingestion and document review to case preparation and trial presentation. Our platform is built on the cloud, which means legal teams can access it from anywhere, process large volumes of data quickly, and scale storage without the overhead of traditional infrastructure. Built-in AI tools help reviewers surface relevant documents faster, while advanced search, analytics, and granular access controls give teams the precision they need on complex matters. We serve clients across the spectrum — from small and solo firms to AmLaw 100 firms and federal agencies — all on a predictable, per-user pricing model. Our dedicated client success team works alongside customers as a true extension of their practice, not just a support ticket queue. What sets us apart isn't just the software. It's the combination of powerful technology, expert services, and a team that genuinely understands how legal work gets done. We've stayed independent and self-funded since day one, which means our roadmap is driven by our clients, not outside investors. We're about 80 people strong, headquartered in Chicago's Ravenswood neighborhood, and we're growing. If you're interested in building tools that shape how the legal industry operates — and doing it alongside a team that moves quickly and takes the work seriously — we'd love to meet you.
Why Work With Us
Nextpoint has been independent and self-funded since 2001 — which means we build for our customers, not for investors. That autonomy shapes everything from how we prioritize our roadmap to how we treat our people. We sit at an interesting intersection: legal technology is a serious, complex industry, but we're still a team of about 80 people where
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Nextpoint Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Chicago-based, with local employees in the office 2-3 days a week. We have some remote team members but tend to hire locally — we value the collaboration that comes with being in the same city.
