Carenet Health Jobs

Demand Generation Manager (Port of Spain)

Carenet Health

Demand Generation Manager (Port of Spain)

Posted Yesterday

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Port of Spain, TTO

In-Office

Senior level

Healthtech

The Role

Executes and optimizes integrated demand generation campaigns across email, digital, content, webinars, events, and nurture channels. Manages HubSpot automation, landing pages, workflows, segmentation, reporting, lead routing, attribution, and database health. Coordinates campaign delivery with internal teams and agencies, analyzes funnel and pipeline performance, and recommends improvements to increase lead conversion and revenue contribution.

Summary Generated by Built In

Overview

SET UP: On-site in Port of Spain

SCHEDULE: M-F, 9AM - 6PM

What does this Role Contribute to Carenet?

The Demand Generation Manager contributes to Carenet by executing and optimizing integrated marketing programs that drive engagement, pipeline creation, and revenue growth. This role brings marketing strategies to life through campaign execution, marketing automation, HubSpot administration, reporting, and account-based marketing support. By maintaining marketing infrastructure, coordinating cross-functional campaign execution, and providing actionable performance insights, this position helps improve marketing effectiveness and supports stronger alignment across Digital Marketing, Sales, SDRs, and Revenue Operations.

How will Success in this Role be Measured?

Integrated marketing campaigns are launched on schedule across email, digital, content, webinar, event, and nurture channels.

Campaign assets, landing pages, forms, workflows, segmentation, and automation are built accurately in HubSpot and aligned with campaign objectives.

Marketing dashboards and recurring reports deliver timely visibility into campaign, funnel, pipeline, and revenue performance.

Lead routing, lifecycle stages, campaign attribution, naming conventions, and marketing data standards are maintained accurately across HubSpot and connected sales systems.

Performance insights and tactical recommendations improve campaign effectiveness, lead conversion, and marketing contribution to pipeline and revenue.

Sample Activities to Deliver the Goals

Execute multi-channel demand generation campaigns across email, digital, content, webinars, events, and nurture programs.

Build and manage HubSpot landing pages, forms, workflows, email campaigns, campaign assets, segmentation, and automation.

Coordinate campaign launches, timelines, deliverables, and the marketing campaign calendar across internal stakeholders and agency partners.

Maintain campaign tracking, naming conventions, marketing data standards, CRM cleanup activities, database health initiatives, lead routing, lifecycle stages, workflow updates, and campaign attribution.

Troubleshoot campaign execution, marketing automation, and reporting issues to ensure campaigns and systems operate efficiently.

Build and maintain marketing dashboards and weekly or monthly reports that track campaign, funnel, pipeline, and revenue performance.

Analyze lead conversion trends and campaign effectiveness, then surface insights and recommendations based on marketing performance data.

Qualifications

Five to seven years of experience in demand generation, digital marketing, marketing operations, or marketing automation.

Advanced HubSpot experience, including workflows, campaigns, reporting, segmentation, and automation.

Experience building and executing email marketing and nurture programs.

Strong analytical, reporting, project management, and organizational skills.

Experience working closely with sales teams and revenue operations, with the ability to manage multiple campaigns simultaneously.

Preferred experience in healthcare, healthcare services, healthcare technology, or BPO environments.

Preferred Salesforce experience.

Preferred experience with LinkedIn Ads and Google Ads.

Familiarity with marketing attribution and revenue reporting preferred.

Skills Required

Five to seven years of experience in demand generation, digital marketing, marketing operations, or marketing automation
Advanced HubSpot experience, including workflows, campaigns, reporting, segmentation, and automation
Experience building and executing email marketing and nurture programs
Strong analytical, reporting, project management, and organizational skills
Experience working closely with sales teams and revenue operations
Ability to manage multiple campaigns simultaneously
Experience in healthcare, healthcare services, healthcare technology, or BPO environments
Salesforce experience
Experience with LinkedIn Ads and Google Ads
Familiarity with marketing attribution and revenue reporting

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The Company

HQ: San Antonio, TX

1,951 Employees

Year Founded: 1988

What We Do

Carenet Health is committed to delivering the business of healthcare through leading-edge technology, unmatched perspective and insights, and operational excellence to help providers, payers and health service organizations better meet consumer healthcare needs. For more than 25 years, we have delivered bespoke solutions to help healthcare companies around the globe solve complex business challenges faster while delivering world-class engagement outcomes for consumers. Our trusted relationships with 500+ premier health plans, providers and health services companies fuel strategies that advance growth, optimize costs and power consumerism on behalf of our clients. Today, one in three Americans have access to Carenet team members and solutions