Demand Generation Lead (Paid Ads)

Posted 4 Days Ago
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San Francisco, CA, USA
In-Office
Mid level
Artificial Intelligence • Fintech • Information Technology
Forbes calls us the ‘Costco’ of cloud 🔥🔥
The Role
Own the paid acquisition engine by planning, launching, and optimizing B2B campaigns across search, social, and emerging channels. Manage budgets and performance targets, build landing pages, run A/B tests, maintain tracking and attribution, analyze conversion data, and report performance with budget recommendations. The role requires hands-on expertise with major advertising platforms, analytics tools, and pipeline-focused demand generation, with onsite work in San Francisco.
Summary Generated by Built In

As Paid Ads Manager at Pump, you'll own our paid acquisition engine and turn ad spend into qualified pipeline. You'll plan, launch, and optimize campaigns across search, social, and emerging channels. This is an exciting opportunity to join a fast-growing team, own a channel end to end, and help shape our company culture and values.

What You'll Do

  • Plan, launch, and optimize campaigns across Google, LinkedIn, Meta, Reddit, and other B2B channels.
  • Own the paid budget, with clear targets for CAC, pipeline, and return on spend.
  • Build landing pages and run A/B tests on audiences, creative, and offers with design and content.
  • Set up and maintain tracking, attribution, and conversion reporting with GTM engineering.
  • Report weekly on performance and recommend where to shift budget.

What We're Looking For

  • 3–6 years managing paid acquisition, ideally for B2B SaaS.
  • Has managed a meaningful monthly budget and can show the pipeline results.
  • Hands-on with Google Ads, LinkedIn Campaign Manager, and analytics tools like GA4 and HubSpot.
  • Strong analytical skills; comfortable in spreadsheets and dashboards.
  • Ability to thrive in a fast-paced, constantly evolving environment.
  • Available to work 5 days a week onsite in our San Francisco office.

Bonus Points

  • Experience marketing to technical buyers (engineers, DevOps, platform teams).
  • Experience with ABM platforms or retargeting at the account level.

Benefits

  • Competitive compensation + equity
  • Comprehensive medical and dental coverage
  • 401(k) plan
  • Generous paid time off, including 13 days of accrued PTO, 9 sick days, all 11 federal holidays, and a company-wide winter break from December 24 through January 1
  • Free lunch at the office
  • Free access to the building gym
  • Annual company-paid retreats
  • Developmental bonuses: support for professional development tied to cloud and related fields
  •  

Skills Required

  • 3-6 years managing paid acquisition
  • Experience managing a meaningful monthly advertising budget and demonstrating pipeline results
  • Hands-on experience with Google Ads
  • Hands-on experience with LinkedIn Campaign Manager
  • Experience with analytics tools such as GA4 and HubSpot
  • Strong analytical skills
  • Comfort working with spreadsheets and dashboards
  • Ability to work five days per week onsite in San Francisco
  • B2B SaaS marketing experience
  • Experience marketing to technical buyers such as engineers, DevOps, or platform teams
  • Experience with ABM platforms or account-level retargeting
Am I A Good Fit?
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The Company
HQ: Giddings, TX
68 Employees
Year Founded: 2022

What We Do

Pump brings you the best group buying discounts and utilizes AI to arbitrage cloud expenses 24/7. Get ~60% savings, zero engineering effort needed. #GetPumped #AWSBilling

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