At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!
Position Summary
The Database Marketing Analyst accelerates the business at the intersection of data management, marketing technology, and email strategy, working to centralize email operations, streamline governance, and optimize marketing programs performance. The role is cross-functional, collaborating with marketing automation teams and marketing stakeholders to support efforts that drive continuous utility of our contact database data for email marketing strategy and roadmap progression.
This role will report to the Senior Manager, Marketing Automation, and will lead an effort to ensure the health and performance of SolarWinds’ marketing automation programs. In addition to this management responsibility, the Analyst will partner across operations and marketing teams to ensure our go-to-market needs are met with proactive and forward-thinking consideration of our contact database. The ideal candidate will have a deep understanding of B2B marketing, marketing automation, data analytics, and a desire to translate business needs into powerful segmentation and audience concepts that continuously modernize our digital marketing strategy. The right candidate will thrive in deeply understanding the overall business strategy, loves technology and analytics, and can be thoughtful about ways to design marketing journeys tailored to various stages, profiles, and strategic objectives across the customer lifecycle.
Responsibilities
- Database Management: Overseeing subscriber databases, maintaining list hygiene, and ensuring compliance with privacy regulations like GDPR and CAN-SPAM. Build and maintain reporting that benchmarks and measures opt out rates, invalid and inactive email address trends, monitor sender score metrics, and manage merge record processes. Present findings to the business in a quarterly scorecard to drive strategic actions with maintaining and growing a healthy database of customers and prospects, and to drive deliverability improvements.
- Audience Segmentation: Querying and building target lists based on customer behavior, demographics, or purchase history so the right audience receives the right email.
- Personas Research: Work with marketing and product management to maintain current personas for targeted audience engagement. Develop the list of criteria across systems that can be leveraged to build robust personas that reflect the go to market strategy
- Performance Analytics: Tracking metrics such as open rates, click-through rates, and conversion rates to measure the success of email strategies.
- A/B Testing & Optimization: Analyzing which email elements perform best and using those insights to continuously optimize future messaging and deliverability.
Qualifications
- Technical Skills: Proficiency in SQL, relational databases, and business intelligence tools (e.g., Tableau, Power BI). Experience with statistical programming (Python or R) and CRM platforms (e.g., Salesforce) is highly preferred. Marketo experience preferred
- Analytical Abilities: Strong capability in A/B testing, data modeling, predictive analytics, and translating raw data into actionable marketing strategies.
- Education: A bachelor’s degree in marketing, statistics, computer science, economics, or a related quantitative field.
- Experience: Usually 1 to 3 years of experience in data analysis, digital marketing, or database management.
- Communication: The ability to present complex data insights clearly to non-technical stakeholders and marketing teams.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
Skills Required
- Proficiency in SQL
- Experience with relational databases
- Proficiency with business intelligence tools (Tableau or Power BI)
- Experience with statistical programming (Python or R)
- Experience with CRM platforms (Salesforce)
- Experience with Marketo or marketing automation platforms
- Strong A/B testing, data modeling, and predictive analytics skills
- Bachelor's degree in marketing, statistics, computer science, economics, or related quantitative field
- 1 to 3 years experience in data analysis, digital marketing, or database management
- Ability to present complex data insights to non-technical stakeholders
SolarWinds Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SolarWinds and has not been reviewed or approved by SolarWinds.
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Healthcare Strength — Health coverage is described as comprehensive, with some locations covering healthcare, dental, and vision at 100% and generally well-regarded plan quality. Feedback suggests wellness resources, counseling, and fitness reimbursements further strengthen the offering.
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Leave & Time Off Breadth — Paid time off, holidays, and a sabbatical after five years are part of the package. Feedback suggests global parental leave minimums add meaningful family support to the overall time-off mix.
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Pay Growth & Progression — Compensation is considered solid by many, with consistent raises noted alongside base pay. Feedback suggests bonuses and structured increases contribute to a sense of ongoing pay growth.
SolarWinds Insights
What We Do
SolarWinds is a leading provider of powerful and affordable IT management software. Our products give organizations worldwide—regardless of type, size, or complexity—the power to monitor and manage their IT services, infrastructures, and applications; whether on-premises, in the cloud, or via hybrid models. We continuously engage with technology professionals—IT service and operations professionals, DevOps professionals, and managed services providers (MSPs)—to understand the challenges they face in maintaining high-performing and highly available IT infrastructures and applications. The insights we gain from them, in places like our THWACK® community, allow us to solve well-understood IT management challenges in the ways technology professionals want them solved. Our focus on the user and commitment to excellence in end-to-end hybrid IT management has established SolarWinds as a worldwide leader in solutions for network and IT service management, application performance, and managed services.
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