Data Analyst, Shopper Insights

Posted Yesterday
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2 Locations
Hybrid
Mid level
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
We're a global snacking company empowering people to snack right.
The Role
Own distributor data mapping, accuracy, coverage analytics, DFC file management, and commercial reporting across CEA markets. The role identifies data mismatches, resolves root causes, highlights distribution growth opportunities, and delivers actionable shopper and retail insights. It also supports market research planning, analyzes in-store behavior and performance drivers, and influences sales and market management stakeholders through clear recommendations.
Summary Generated by Built In
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You will be important in supporting and executing our shopper insight capability. You will drive shopper centric plans and execution, across shelf, secondary displays and hot zone. You will build understanding and help usage of the snacking framework, building a holistic view on snacking and activate these insights on cross category activations with internal stakeholders.
How you will contribute
You will:
  • Identify and leverage growth opportunity in retail environment of the BU.
  • Generate behavior changing insight and identify effective levers of engagement.
  • Continuously optimize business through data, tracking, learning.
  • Identify knowledge gaps and business needs in respective countries and build research recommendations/research plan with priorities to address them
  • For every project define research objectives, research method, scope of analyses and action standards.
  • Identify key findings, key insights and develop business implications and/or recommendations, influencing Sales to ensure that they are integrated into business plans.
  • Develop and activate insights on general grocery shopping perspective (trip missions, channel shopping habits, etc.), Studies may include observation of in-store behavior.
  • Identify drivers of in-store performance, shelf layout, assortment, promotion and pricing, hot zone etc.

What you will bring
A desire to drive your future and accelerate your career with experience and knowledge in:
  • Research planning skills plus experience in market research (FMCG/CPG manufacturer or major retailer)
  • Good at distinguishing insights that can be leveraged against the business challenge
  • Strong analytical skills and attention to detail
  • Extensive experience in utilizing market research data
  • Willing to work independently in a remote team
  • Strong communication and presentation skills
  • Consumer / shopper research experience
  • Understanding of the 4 C's: strong knowledge of retail environment

Key Responsibilities:
  • Distributor Data Mapping & Accuracy : Own the end-to-end alignment of PRA-data aggregator (Spot 2 D) feeds with country distributor pulled data. Identify mismatches, drive root-cause resolution, and build a reliable, auditable mapping framework ahead of the incentive-on-IMS transition.
  • Stakeholder Engagement : Act as the primary data point of contact with distributor data managers across CEA markets. Understand each country's nuances, build relationships, and ensure data work is prioritised at the distributor end.
  • Coverage & Distribution Analytics : Produce and maintain coverage numbers by country, channel, and retail environment. Highlight white spaces and growth opportunities.
  • DFC File Management : Support the DFC files: validate formulas, check for gaps and opportunities, and ensure the file is accurate, current, and fit for decision-making.
  • Reporting & Insights : Deliver clear, accurate commercial reports that sales and market management teams can act on.

Education & Skills
  • Relevant Diploma/Degree
  • 3-5 years in a data / commercial analytics role, ideally within FMCG and traditional trade environments
  • Strong working knowledge of Go-to-Market models, distributor ecosystems, and in-market sales data flows.
  • Excellent Excel / spreadsheet skills - formulas, data validation, large-file management.
  • Confident communicator who can hold their own with distributor data teams and internal stakeholders; able to influence without authority.
  • Detail-oriented and persistent; someone who chases the last 5% of accuracy.
  • Experience with data aggregators (e.g. PRA, Nielsen, IRI) and familiarity with coverage / numeric distribution metrics is a strong plus.

No Relocation support available
Business Unit Summary
Mondelēz International's Sub Saharan Africa Business Unit is made up of three key focus areas namely Southern Africa, West Africa and the Rest of Africa Markets. The Business Unit is home to approximately 1000 Makers and Bakers who strive to bring only the best quality and loved brands to our consumers. Mondelēz International in Sub Saharan Africa is proud to house global legacy brands including Cadbury Dairy Milk, Oreo, Halls and Bournvita, together with local jewels such as Cadbury LunchBar, Chappies, TomTom and Dentyne. The Business Unit's Markets have consistently been awarded Top Employer certification, and has been recognised as a Top Employer in Africa.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Shopper Insights
Insights

Skills Required

  • Relevant diploma or degree
  • 3–5 years of experience in data or commercial analytics
  • Experience with market research, preferably in FMCG, CPG manufacturing, or major retail
  • Research planning and consumer or shopper research experience
  • Strong analytical skills and attention to detail
  • Experience using market research data
  • Excellent Excel and spreadsheet skills, including formulas, data validation, and large-file management
  • Knowledge of go-to-market models, distributor ecosystems, and in-market sales data flows
  • Strong communication, presentation, and stakeholder-influencing skills
  • Ability to work independently in a remote team
  • Experience with data aggregators such as PRA, Nielsen, or IRI
  • Familiarity with coverage and numeric distribution metrics

Mondelēz International Compensation & Benefits Highlights

  • Retirement Support — Retirement support includes a 401(k) savings plan with employer matching and, in some cases, additional employer contributions. This is positioned as a strong component of the U.S. package across multiple role types, with plan terms noted for verification.
  • Parental & Family Support — Parental leave provides paid bonding time for primary and secondary caregivers, alongside adoption and surrogacy assistance. Company materials specify a defined paid bonding period in the U.S., with additional birth-recovery leave where applicable.
  • Healthcare Strength — Healthcare coverage spans medical, dental, vision, prescription benefits, employee assistance, and other protections. The offering is described as broad, with multiple coverage options available.

Mondelēz International Insights

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The Company
HQ: Chicago, IL
90,000 Employees
Year Founded: 2012

What We Do

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture

Why Work With Us

We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.

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Mondelēz International Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

#TeamMDLZ F​lexible Work​ing Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time

Typical time on-site: Flexible
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