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We're a global snacking company empowering people to snack right.
The Role
Supports brand strategy, equity, innovation, campaign activation, packaging, pricing, budgeting, and product launches for the Chocolates portfolio across Central and East Africa. Partners with creative, media, insights, sales, finance, purchasing, and other cross-functional teams to execute integrated 360-degree marketing plans, manage agencies, monitor performance, maintain brand consistency, and deliver revenue and growth objectives.
Summary Generated by Built In
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
The core purpose of the Brand Manager Chocolates - Brand & Equity CEA is to support the execution of marketing strategies for Chocolates & Brand equity in Central & East Africa.
The Brand Manager will support the Senior Brand Manager & Equity lead with the Brand management, Innovation & Brand Equity initiatives to deliver annual plans through superior consumer and customer activation to execute the growth agenda for the Chocolates category.
The role plays an important part in driving the growth ambition of the Chocolates portfolio by delivering world class marketing plans and activation within the region.
How you will contribute
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
Key Responsibilities
In line with the job purpose, key accountabilities will entail the following:
Knowledge & Skills
Education, Knowledge, Skills and Experience Required
To succeed in this role, it is expected that the ideal candidate will have:
No Relocation support available
Business Unit Summary
Mondelēz International's Sub Saharan Africa Business Unit is made up of three key focus areas namely Southern Africa, West Africa and the Rest of Africa Markets. The Business Unit is home to approximately 1000 Makers and Bakers who strive to bring only the best quality and loved brands to our consumers. Mondelēz International in Sub Saharan Africa is proud to house global legacy brands including Cadbury Dairy Milk, Oreo, Halls and Bournvita, together with local jewels such as Cadbury LunchBar, Chappies, TomTom and Dentyne. The Business Unit's Markets have consistently been awarded Top Employer certification, and has been recognised as a Top Employer in Africa.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
The core purpose of the Brand Manager Chocolates - Brand & Equity CEA is to support the execution of marketing strategies for Chocolates & Brand equity in Central & East Africa.
The Brand Manager will support the Senior Brand Manager & Equity lead with the Brand management, Innovation & Brand Equity initiatives to deliver annual plans through superior consumer and customer activation to execute the growth agenda for the Chocolates category.
The role plays an important part in driving the growth ambition of the Chocolates portfolio by delivering world class marketing plans and activation within the region.
How you will contribute
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Delivering results
- Marketing preferably in the fast-moving consumer goods sector
- Our brands and business with a clear understanding of our consumers
- Delivering results autonomously and influencing stakeholders
- Analytical skills and a creative mindset-a balance of commercial and strategic acumen
- Presenting a story in an inspiring and convincing manner
- Project management from design to completion with an action orientation
Key Responsibilities
In line with the job purpose, key accountabilities will entail the following:
- Interfacing with all internal and external teams and cross-functional teams (External Agencies: Creative, Media, Activation, Internal Cross-functional Teams: Insights & Analysis Team (Market Research), Operations, Packaging, Purchasing, Finance, Sales & Trade Marketing)
- Assist Senior Brand Manager & Equity lead on the following:
- Annual Strategic Brand Plans and presentations.
- New campaign briefs and reverts. Aligning with chocolate Equity lead on strategy, debriefs etc. Sharing campaign budgets with agencies
- Budget management including phasing.
- Raising of Purchase Orders
- Collaborate in the development of product, packaging, pricing, advertising, POS materials and more.
- Managing brand equity by ensuring campaign work aligns to global brand guidelines, positioning, tone of voice and brand CI guidelines to ensure that our brands show up in a consistent manner.
- Managing packaging adaptations from Design to Print and implementation.
- Responsible for compiling quarterly business reviews and creative lead agency performance and submitting scores to the Brand Equity Lead.
- Responsible for managing the strategic communication and creative origination process, supporting the Brand Equity Lead during creative lead agency presentations.
- Attend and manage local VO recordings for ATL campaign elements.
- Support the Brand Equity Lead with the development and tracking of the creative lead agency's annual scope of work for Central & East Africa.
- Attend weekly Creative Status (lead meeting / prepare agenda)
- Social Media Management: content creative and calendar in liaison with relationship Manager & the Creative & Digital agencies. Also manage the consumer complaints.
- Lead and prepare NPD/PPA meetings, to ensure business objectives are met to deliver on time launches.
- Budgeting- Co-ordinating PO processing with master shopper, Reconciling and phasing monthly budgets, reconciling invoicing and receipting proof of performance with suppliers
Knowledge & Skills
Education, Knowledge, Skills and Experience Required
To succeed in this role, it is expected that the ideal candidate will have:
- Relevant tertiary degree or diploma - Marketing or related.
- Minimum 5 years' experience, having worked in a similar environment / role with at least 12 months' experience as a Brand Manager
- FMCG experience advantageous.
- Knowledge and experience: Consumer, Shopper and Trade Insights / Marketing Planning and Budget Management.
- Demonstrated experience in managing a 360-marketing campaign from ideation to execution.
- Proven ability to collaborate with cross functional teams.
- Strong digital background advantageous
- Ability to demonstrate a clear understanding of the core principles of marketing, project management and sales.
- Ability to manage projects without significant management support.
- Ability to build strategic and collaborative working relationships across the business.
- Strong level of computer competency, i.e. PowerPoint, Outlook, Word, Excel.
- Be willing to face a new challenge every-day.
- Functions with limited dependency
- Successful individual will be required to work under ambiguity in certain instances, building hypothesis about the categories/brands, to ultimately lead to action orientated discussions
- Strong strategic communication, problem-solving and creative skills with an understanding of creative agencies.
- Basic understanding of branding and brand management.
- Experience in working with creative agency partners.
- A self-starter that can lead and manage projects independently with support from Category and Equity.
- Basic experience in working with production agencies and managing ATL production with production agency partners.
No Relocation support available
Business Unit Summary
Mondelēz International's Sub Saharan Africa Business Unit is made up of three key focus areas namely Southern Africa, West Africa and the Rest of Africa Markets. The Business Unit is home to approximately 1000 Makers and Bakers who strive to bring only the best quality and loved brands to our consumers. Mondelēz International in Sub Saharan Africa is proud to house global legacy brands including Cadbury Dairy Milk, Oreo, Halls and Bournvita, together with local jewels such as Cadbury LunchBar, Chappies, TomTom and Dentyne. The Business Unit's Markets have consistently been awarded Top Employer certification, and has been recognised as a Top Employer in Africa.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing
Skills Required
- Relevant tertiary degree or diploma in Marketing or a related field
- Minimum 5 years of experience in a similar environment or role
- At least 12 months of experience as a Brand Manager
- Experience in marketing, preferably in the fast-moving consumer goods sector
- Knowledge of consumer, shopper, and trade insights
- Experience in marketing planning and budget management
- Demonstrated experience managing 360-degree marketing campaigns from ideation through execution
- Proven ability to collaborate with cross-functional teams
- Strong strategic communication, problem-solving, analytical, and creative skills
- Ability to manage projects independently with limited management support
- Ability to build strategic and collaborative working relationships
- Strong computer competency, including PowerPoint, Outlook, Word, and Excel
- Understanding of marketing, project management, sales, branding, and brand management principles
- Experience working with creative agency partners
- Basic experience working with production agencies and managing ATL production
- Strong digital background
- FMCG experience
Mondelēz International Compensation & Benefits Highlights
-
Retirement Support — Retirement support includes a 401(k) savings plan with employer matching and, in some cases, additional employer contributions. This is positioned as a strong component of the U.S. package across multiple role types, with plan terms noted for verification.
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Parental & Family Support — Parental leave provides paid bonding time for primary and secondary caregivers, alongside adoption and surrogacy assistance. Company materials specify a defined paid bonding period in the U.S., with additional birth-recovery leave where applicable.
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Healthcare Strength — Healthcare coverage spans medical, dental, vision, prescription benefits, employee assistance, and other protections. The offering is described as broad, with multiple coverage options available.
Mondelēz International Insights
What's It Like to Work at Mondelēz International?
Mondelēz International Culture & Values
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Mondelēz International Leadership & Management
Mondelēz International Company Growth, Stability & Outlook
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The Company
What We Do
Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture
Why Work With Us
We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.
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Mondelēz International Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
#TeamMDLZ Flexible Working Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time
Typical time on-site:
Flexible
