Data Acquisition Manager

Your main responsibilities will be:

1. Campaign Development and Execution

• Collaborate with brand and shopper marketing teams to deliver engaging first-party data campaigns across European markets, ensuring each campaign is delivered on time, to specification, and with full sign-off and approval.

• Brief agencies on creative requirements aligned with brand guidelines, toolkits, and UX standards to ensure consistent, high-quality execution across all touchpoints.

• Build campaign pages, data capture forms, gamified experiences, and email marketing activations using tools such as SFMC, Qualifio, CMS and our CDP.

2. Test, Learn and Optimise

• Continuously test different offers, copy, imagery, and layout to identify what drives the strongest first-party data acquisition results.

• Apply learnings to optimise campaign performance across markets and touchpoints.

• Report campaign insights and performance metrics to key stakeholders to inform future planning and share successes that can be scaled across brands and markets.

3. Data Ingestion and Compliance

• Ensure all captured data is accurately mapped to the CDP, with complete and correctly structured fields to support activation.

• Maintain high standards of data hygiene, ensuring the data is rich, reliable, and compliant with GDPR and internal privacy policies.

• Support user acceptance testing (UAT) and QA processes to validate data flows, field mapping, and secure ingestion before campaign launch.

What you’ll have:

Marketing Technology Expertise

Proficiency in platforms such as Qualifio, SFMC, EDS and CDP to build, optimise, and activate first-party data campaigns and consumer experiences.

Data Management Skills

Strong understanding of data forms, flows, and ingestion processes, with a focus on accuracy, compliance, and database growth. Working knowledge of HTML and SQL is a plus.

Briefing & Communication

Ability to write clear, effective briefs for agencies and ensure best-in-class creative delivery. Confident communicator with stakeholders across markets, brands, and agency teams.

Detail-Oriented Execution

Meticulous attention to detail to ensure all campaigns are executed to a high standard, fully compliant with GDPR, and optimised for a seamless user experience.

Preferred qualifications and experience:

• Over 2+ years of experience in CRM or digital marketing roles.

• Bachelor’s degree in Digital Marketing or a related technology discipline.

• Additional certifications in marketing technology platforms considered a bonus. 

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Character is everything.