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We’re in relentless pursuit of breakthroughs that change patients’ lives.
The Role
Leads digital innovation and AI initiatives supporting pharmaceutical brands and business-unit transformation. Develops digital strategies, go-to-market models, multichannel marketing programs, operational plans, and capability-building initiatives. Coordinates cross-functional teams, agencies, and vendors; analyzes markets, products, and digital databases; ensures compliant execution; and provides training and knowledge sharing. The role requires pharma or related digital marketing experience, AI fluency, strong communication, project management, and English and Mandarin proficiency.
Summary Generated by Built In
ROLE SUMMARY:
Ø Core Responsibilities: digital excellence for LC brands
Lead digital innovation projects to support LC products from planning and execution to management-ensuring timely, high-quality delivery and launch excellence.
Ø Extended Scope: AI topic champion for whole BU
Serve as an AI champion across franchises, supporting must-win ORBU brands in running lean, forward-looking AI pilots. Drive high-impact AI initiatives that enhance team and organizational effectiveness, ensuring seamless collaboration and execution from idea to impact.
ROLE RESPONSIBILITIES:
• Focus on LC & BU-level AI initiatives, align with company digital strategy to ensure Go-to-market transformation/ digitalization and implement within BU.
• Focus on impact-driven, meaningful changes of Ways-of-working for field (embedding AI use cases).
• Support on BU strategy to go-to market model transforming through digitalization with necessary materials and measurement.
• Understand and apply the principles, practices, and ethics involved in developing effective digital programs cross functions in BU.
• Identify opportunities for synergies across business teams to gain maximum value from collective digital investment across TA. Gain alignment and buy in from business teams to execute on identified synergies.
• Help to build up digital capability platform to enable field to increase effectiveness.
• Implement plans with cross functional team. Partner with functions within and outside of BU and leverage company resources to ensure that in-market digital services and programs are effectively executed, consistent with standards and compliance requirements.
• Apply marketplace and competitive profiles, product profiles, market research, and detailed analyses to develop and enhance innovative multichannel marketing programs and strategies for assigned portfolio in Oncology BU Eco-System
• Develop digital operation plan and key initiated projects to support brand digital strategy
• Digital database collection, analysis and management
• Digital internal training and knowledge sharing
QUALIFICATIONS AND REQUIREMENTS:
• 3 years+ Pharma or related industry Digital Marketing Management experience is preferred
• Sense of urgency, excellence of execution, savviness of AI
• Internet business industry experience is preferred
• Ability to communicate effectively in English and Chinese (Mandarin) languages
• Ability to manage multiple projects and timeframes in a complex organizational structure and multitask in
• Strong interpersonal, influence and communications skills
• Experience working with agencies/vendors
• A working understanding of marketing and campaign management solutions offerings
• Facilitation and skills in conveying best practice and learning
• Demonstrates business acumen and entrepreneurial spirit
• Acts decisively in complex and fast-moving environment
• Objective-oriented and result-driven mindset
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Information & Business Tech
Ø Core Responsibilities: digital excellence for LC brands
Lead digital innovation projects to support LC products from planning and execution to management-ensuring timely, high-quality delivery and launch excellence.
Ø Extended Scope: AI topic champion for whole BU
Serve as an AI champion across franchises, supporting must-win ORBU brands in running lean, forward-looking AI pilots. Drive high-impact AI initiatives that enhance team and organizational effectiveness, ensuring seamless collaboration and execution from idea to impact.
ROLE RESPONSIBILITIES:
• Focus on LC & BU-level AI initiatives, align with company digital strategy to ensure Go-to-market transformation/ digitalization and implement within BU.
• Focus on impact-driven, meaningful changes of Ways-of-working for field (embedding AI use cases).
• Support on BU strategy to go-to market model transforming through digitalization with necessary materials and measurement.
• Understand and apply the principles, practices, and ethics involved in developing effective digital programs cross functions in BU.
• Identify opportunities for synergies across business teams to gain maximum value from collective digital investment across TA. Gain alignment and buy in from business teams to execute on identified synergies.
• Help to build up digital capability platform to enable field to increase effectiveness.
• Implement plans with cross functional team. Partner with functions within and outside of BU and leverage company resources to ensure that in-market digital services and programs are effectively executed, consistent with standards and compliance requirements.
• Apply marketplace and competitive profiles, product profiles, market research, and detailed analyses to develop and enhance innovative multichannel marketing programs and strategies for assigned portfolio in Oncology BU Eco-System
• Develop digital operation plan and key initiated projects to support brand digital strategy
• Digital database collection, analysis and management
• Digital internal training and knowledge sharing
QUALIFICATIONS AND REQUIREMENTS:
• 3 years+ Pharma or related industry Digital Marketing Management experience is preferred
• Sense of urgency, excellence of execution, savviness of AI
• Internet business industry experience is preferred
• Ability to communicate effectively in English and Chinese (Mandarin) languages
• Ability to manage multiple projects and timeframes in a complex organizational structure and multitask in
• Strong interpersonal, influence and communications skills
• Experience working with agencies/vendors
• A working understanding of marketing and campaign management solutions offerings
• Facilitation and skills in conveying best practice and learning
• Demonstrates business acumen and entrepreneurial spirit
• Acts decisively in complex and fast-moving environment
• Objective-oriented and result-driven mindset
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Information & Business Tech
Skills Required
- 3+ years of pharmaceutical or related industry digital marketing management experience
- AI proficiency or savviness
- Ability to communicate effectively in English and Mandarin Chinese
- Ability to manage multiple projects and timelines in a complex organizational structure
- Strong interpersonal, influencing, and communication skills
- Experience working with agencies and vendors
- Working understanding of marketing and campaign management solutions
- Facilitation skills and ability to convey best practices and learning
- Business acumen and entrepreneurial spirit
- Decisive, objective-oriented, and results-driven approach in complex environments
- Internet business industry experience
What the Team is Saying
Daniel
Diagnostics Launch Lead
Anna
R&D Privacy Steward
Esteban
Specialist
Pfizer
Pfizer Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, and robust mental‑health benefits, with eligible Pfizer medications available at no cost in U.S. plans. Family‑building support and transgender‑inclusive care are explicitly included, alongside wellbeing resources such as a reimbursement wallet and telehealth options.
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Retirement Support — Retirement programs feature a 401(k) with company matching plus an additional Retirement Savings Contribution, complemented by company‑subsidized life, short‑term disability, and long‑term disability insurance. Materials also reference subsidized retiree medical coverage for eligible groups.
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Leave & Time Off Breadth — Paid vacation, holidays, personal days, and paid parental and caregiver leave are consistently highlighted in current U.S. summaries and job postings. Options like buying extra vacation days and transition‑back support strengthen the time‑off offering.
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The Company
What We Do
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Why Work With Us
We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.
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Pfizer Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
2.5 days a week
Hudson Yards
Provincia de Buenos Aires
Andover, MA
Athens, GR
Chennai, IN
Collegeville, PA
Durham, NC
Groton, CT
Madison, NJ
Madrid, ES
Mumbai, Maharashtra
Rochester, MI
San Diego, CA
Seattle, WA
Tampa, FL
Center for Digital Innovation
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