Customer Marketing Supervisor/客户行销主管

Posted Yesterday
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Mid level
Manufacturing
The Role
Support the Customer Marketing on-trade team in Greater Shanghai by managing commercial advertising and promotion investment to drive distributor-to-outlet volume. Partner with sales teams on key account investment models, contract tracking, campaign execution, ROI management, and compliance with finance and monitoring policies. The role requires collaboration across sales and marketing stakeholders, with a focus on beer, spirits, or FMCG markets.
Summary Generated by Built In

Job Description :

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.


Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.


Join us and play your part in making life’s moments mean a little more.


Join our Sales Team

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.


We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.


About this role

You’ll support the Customer Marketing (CM) On-trade team, partnering with the Greater Shanghai sales team, to utilize commercial A&P to drive depletion in T2 distributor-to-outlet volume within the on-trade channel. Ensure acceptable ROI in line with Commercial Finance guidance and the company’s Monitoring & Evaluation (M&E) policy. Drive on-trade key account (large contract outlet) business in partnership with RSD/RSM/RSA.


You will be responsible for:


1. Commercial A&P & On-trade Depletion

  • Partner with the Greater Shanghai sales team to utilize commercial A&P to drive T2 distributor-to-outlet volume in the on-trade channel.
  • Achieve acceptable ROI following Commercial Finance guidance and the company’s M&E policy.

2. On-trade Key Account Business

  • Partner with RSD/RSM/RSA to:
  •  Identify the investment model for key accounts.
  •  Track contract progress.

Preferred Qualifications:

  • 3+ years of experience in trade marketing, customer marketing, or sales.
  • Preferably in beer, spirits, or FMCG companies.

Required Skills:

  • Marketing campaign management and execution
  • Communication and collaboration
  • A&P management

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.


Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.


We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.


Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.


Ready to bring your best? This could be your opportunity.


If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.


Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Shanghai

Additional Locations :

Job Posting Start Date :

2026-10-25

Skills Required

  • 3+ years of experience in trade marketing, customer marketing, or sales
  • Experience preferably in beer, spirits, or FMCG companies
  • Marketing campaign management and execution
  • Communication and collaboration skills
  • A&P management

Diageo Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.

  • Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
  • Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
  • Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.

Diageo Insights

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The Company
HQ: London
32,334 Employees

What We Do

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet

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