Customer Marketing Manager

Honeywell Building Automation is seeking a senior marketing leader to drive the execution of critical programs across. 

This is not a traditional marketing role. This is a builder, storyteller, and program leader role—responsible for shaping, launching, and scaling one of our most strategic initiatives. From defining the narrative and creating compelling content, to building global campaigns and driving adoption across regions.

As the Customer Marketing Manager, you will be responsible for owning the end-to-end marketing strategy and execution of the Honeywell Automation Institute and operating with dual ownership across key strategic marketing initiatives including go-to- market execution, channel marketing, product launches and enablement to support business growth.

We are looking for a self-starter who, is not afraid to roll up their sleeves, and can take a program from concept → launch → execution → continuous evolution.

You will work directly with senior leadership, subject matter experts, and global marketing teams to position the Automation Institute as a must-engage platform for customers, partners, and industry stakeholders.

What You Will Own

You will be the global marketing voice and advocate for the Automation Institute—responsible for ensuring it is clearly understood, consistently positioned, and effectively activated across every customer touchpoint.

Alongside the Automation Institute, you will have ownership of key marketing business initiatives for Honeywell Building Automation business, including channel strategy, product launches, go to market and sales enablement.

Your impact will include:

• Defining the global narrative for the Automation Institute—clearly articulating its value to executive audiences
• Building the content engine that powers the program—from foundational messaging to high-impact storytelling assets
• Designing and executing global campaigns that drive awareness, engagement, and pipeline
• Embedding into Honeywell’s customer ecosystem—CXCs, global events, and account engagement strategies
• Driving global adoption and advocacy across regional marketing teams and leadership
• Establishing a continuous improvement model—using insights and performance data to evolve the program over time
• Led cross functional marketing initiatives beyond Automation Institute program, including product launches, go to market strategy, channel campaigns aligning with overall business objectives and growth targets
• Develop and execute integrated marketing campaigns across digital, field, and channel partners to support pipeline growth and expand market reach
• Balanced ownership of Automation Institute with broader marketing responsibilities, ensuring consistent messaging, brand experience and alignment between marketing, offering and sales teams on priorities and messaging across all touchpoints

1. Build & Lead the Marketing Strategy

• Define and own the global marketing for key programs
• Translate business objectives into clear, actionable marketing plans
• Establish the Automation Institute as a strategic pillar within Honeywell’s global marketing ecosystem

2. Storytelling & Content Leadership

• Create a compelling, executive-level narrative 
• Develop end-to-end storytelling frameworks that connect training and enablement to real business outcomes
• Build and oversee the creation of high-impact content, including:
  • Executive presentations
  • Thought leadership
  • Customer stories
  • Digital and campaign assets
• Translate complex technical concepts into simple, outcome-driven stories that resonate with senior audiences

3. Program Launch & Global Campaigns

• Lead the global launch strategy for the Automation Institute
• Design and execute integrated campaigns across regions and channels
• Partner with demand generation teams to ensure strong alignment to pipeline and growth objectives
• Drive awareness and engagement across priority accounts, partners, and consultants

4. Global Advocacy & Stakeholder Engagement

• Act as the primary marketing advocate for key programs across the global organization
• Partner closely with:
  • Senior leadership
  • Training and enablement teams
  • Regional marketing leaders
  • Sales and account teams
• Influence and align stakeholders to ensure consistent messaging and strong program adoption globally
• Ensure the program is represented through clear, compelling storytelling across all physical and digital experiences
• Support regional teams with playbooks, messaging, and activation strategies

5. Continuous Improvement & Performance

• Establish KPIs to measure engagement, adoption, and pipeline impact
• Use insights and feedback to continuously refine messaging, content, and campaign effectiveness
• Build a scalable model that evolves as the program grows

You Must Have

• 8+ years of experience in strategic marketing, storytelling, or program leadership roles
• Proven experience creating executive-level messaging and content for complex B2B solutions
• Demonstrated ability to build and launch programs or initiatives from the ground up
• Strong ability to work across global teams and senior stakeholders

We Value

• A natural storyteller who can simplify complexity and create compelling narratives
• A self-starter with a builder mindset—comfortable operating in ambiguity and driving momentum
• Someone who is not afraid of hard work and thrives in fast-paced, high-impact environments
• Experience with global campaign development and demand generation alignment
• Strong executive presence and the ability to influence without authority
• Experience supporting CXCs, large-scale events, or customer engagement programs
• A data-driven mindset with the ability to connect marketing efforts to business outcomes