BILL is a leader in financial automation software for small and midsize businesses (SMBs). As a champion of SMBs, we are dedicated to automating the future of finance so businesses can thrive. Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables, and spend and expense management. With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster. Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses, and succeed on their terms.
BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. We have operations in San Jose, CA, Draper, UT, Houston, TX and are continuing to expand into other geographic locations. If you’re looking for a place that helps you do the best work of your career, look no further than BILL.
Join our Product & Customer Marketing Growth (PCM) team as a Customer Marketing Manager, and drive our customer growth. Drive revenue growth and increase customer LTV by owning and enhancing our marketing communications strategy. Apply now to be a key player in transforming customer engagement at BILL!
The PCM Growth Team encompasses both Customer Growth Marketing across the system with Product Marketing (PMM) for the Growth & Cash-In Pillar. Our efforts and responsibilities are owning all marketing communications (email, in-product, push notifications, SMS) as soon as our customers have access to our products. We partner cross-functionally with the revenue organization, growth marketing, product marketing, and product management in particular to drive an excellent customer journey.
Our unified functional efforts are designed to drive revenue growth and increase customer LTV through adoption of the full suite of BILL products (including our payments hierarchy, lending, upsell and cross-sell).
The Customer Marketing Manager will own our cross-sell motion (Spend & Expense to Accounts Payable, Spend & Expense to Accounts Payable and partnering on the Spend & Expense cross-sell to Basic receivables), introduce and drive the adoption of our new Spend and Expense payments products and support our overall Accounts Payable customer communications. At BILL, we started as an AP SaaS company but have grown in the Fintech space with our payments products and expanded beyond this into Spend & Expense and Accounts Receivable. With our portfolio growth and complexity our ability to engage our customers and to drive our full portfolio of products is paramount to our continued growth.
Responsibilities / Day in the life
- Manage our marketing efforts on X-sell, including identifying opportunities, coordinating with cross-functional partners and launching campaigns in conjunction with Sales, Product and Marketing partners.
- Drive the customer marketing strategy behind our Spend & Expense payments products including our AP Card, Secured Card Lite & Card on File (includes GTM launch comms, overall comms strategy, ongoing adoption efforts, etc.)
- Attend meetings with cross-functional stakeholders for ownership areas [S&E, X-sell with Sales, X-sell efforts in Product, AP]
- Attend functional meetings for customer marketing [internal team and cross-functional] including team meetings, syncs with sales/revenue, customer success, product marketing, product management, growth marketing, etc.
- Analyze business opportunities together with marketing analytics - areas with existing efforts and potentially new opportunity areas to drive further customer growth
- Share out wins/losses of existing efforts to drive growth
- Gather customer feedback from cross-functional partners and direct from customers to inform our future efforts (customer first!)
- 5+ years of growth or customer marketing experience, with B2B, fintech, and experience at a product-led growth company preferred
- Experience working cross-functionally managing cross-functional stakeholders
- Capable project manager experienced in working with large cross-functional teams to successfully launch marketing initiatives from start to finish
- Strong experience with A/B testing and channel optimization
- Strong analytical mindset that can distill actionable insights and transform them into impactful initiatives
- Thrive in a fast-paced environment that requires managing multiple, simultaneous projects and comfortable working with ambiguity
The estimated salary range for this role is noted below for our San Jose based role. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.
San Jose pay range
$117,400—$146,000 USD
- 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
- HSA & FSA accounts
- Life Insurance, Long & Short-term disability coverage
- Employee Assistance Program (EAP)
- 11+ Observed holidays and wellness days and flexible time off
- Employee Stock Purchase Program with employee discounts
- Wellness & Fitness initiatives
- Employee recognition and referral programs
- And much more
At BILL, we’re different by design—it's our culture. Our CEO is a trusted entrepreneur who lives our cultural values: Humble, Authentic, Passionate, Accountable, and Fun. People here love being their authentic selves, contributing unique experiences, sharing ideas, perspectives, and intellectual curiosity. We celebrate our diversity as the heart and soul of how we work, grow, and succeed together. Inspiring people with meaningful career experiences they love really does make the dream work and our successes just keep getting better. There’s no limit to what we can build and where we can go from here. We’d love you to join us.
BILL is proudly an Equal Opportunity Employer where everyone is welcome. Our innovation and technology are inspired by an inclusive culture unlike any other. Everyone brings a different personal story and perspective and this diverse mix of minds, backgrounds, and experiences is where our greatest ideas come from. We welcome people of all races, ethnicities, ages, religions, abilities, genders, and sexual orientations to make us an even more vibrant company. We want everyone to bring their authentic selves here, to share our values, shape our vision, drive innovation, and become part of a culture we celebrate every day.
Our promise to our candidates is to be transparent, diligent, and engaging while guiding individuals through each step of our hiring process. At BILL we strive to achieve an inclusive and positive candidate experience that aligns with our core values and focuses on diversity.
If you require a reasonable accommodation for your application, interviews, or another aspect of the hiring process, please contact [email protected].
- - We check our egos at the door. We are curious. We listen, accept feedback.
- - We earn and show trust by being real—embracing our authentic selves.
- - We care deeply about each other and our customers.
- - We are duty-bound to each other, our customers, and society.
- - We wrap it all together by building connections and enjoying time spent together.
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What We Do
BILL (NYSE: BILL) is a leader in financial automation software for small and midsize businesses (SMBs). As a champion of SMBs, we are dedicated to automating the future of finance so businesses can thrive. Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables, and spend and expense management. With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster. Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses, and succeed on their terms. BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. BILL is headquartered in San Jose, California. For more information, visit bill.com.