First Quality was founded in 1989 and has grown to be a global privately held company with over 4,000 employees. Its corporate offices are in Great Neck, New York, with manufacturing facilities and offices in Pennsylvania, South Carolina, Georgia, and Canada. First Quality is a diversified family of companies manufacturing consumer products ranging from Absorbent Hygiene (adult incontinence, feminine care, and baby care), Tissue (bath and towel), and Industrial (print and packaging materials), serving institutional and retail markets throughout the world. First Quality focuses on private label and branded product lines.
This role is responsible for overseeing the planning, development, and execution of the organization’s strategic customer marketing initiatives and is vital in influencing the business strategies to achieve long-term growth. The Customer Marketing Manager is primarily responsible for generating profitable growth through successful marketing strategies for a key customer.
Principal Accountabilities/Responsibilities:
- Analyze customer trends and develop a deep understanding of the customer’s shopper path to purchase in order to help in identifying the who, what, when and why behind the decisions they make, which aids in the development of key product and marketing strategies.
- Partner with strategic customer to drive the value proposition through an omni-channel messaging strategy and targeted to key audiences, using market research, pricing, promotional, product marketing, traditional and digital advertising, and public relations.
- Partner with sales leadership across all markets (US, International, Canada) to cultivate key customer relationships to evaluate sales strategies and results.
- Identify potential threats, inside and outside our customer relationship, that could challenge our ability to meet stated growth goals or multi-year growth targets or impact long term agreements.
- Responsible for analyzing customer trends in order to bring thought leadership to category business units, recommending improved strategies to expand market reach; primarily focus on product line extensions, product upgrades, packaging/program innovation.
- Partners with key cross functional leaders (finance, operations, supply chain, product development, procurement) to assess and understand opportunities to develop customers specific strategies to maximize operational efficiency and profitability; then work with category BU’s to translate into key tactics/timelines/priorities to achieve short/mid/long term goals.
- Collaborate with our Tissue division on specific customers synergies (if applicable) drive enterprise and customer goals; create presentation to highlight and evaluate results of those strategies.
- Focusing on building and leveraging internal and external relationships founded on trust, integrity and partnership to facilitate new opportunities to support corporate goals.
The ideal candidate should possess the following:
- Bachelor’s degree in Marketing, Business or related discipline; MBA/advanced degree preferred
- Minimum of 5 years of experience in customer marketing, shopper marketing, retailer marketing
- Experience working with major retailers in a customer facing role preferred
- Able to travel approximately 30%
- Excellent communication skills – written and verbal
- Superior presentation and influencing skills
- Solid relationship building and collaboration skills – internally & externally
First Quality is committed to protecting information under the care of First Quality Enterprises commensurate with leading industry standards and applicable regulations. As such, First Quality provides at least annual training regarding data privacy and security to employees who, as a result of their role specifications, may come in to contact with sensitive data.
First Quality is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identification, or protected Veteran status.
First Quality Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about First Quality and has not been reviewed or approved by First Quality.
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Fair & Transparent Compensation — Compensation is described as competitive across many hourly, technical, and engineering roles, with pay often characterized as good or fair for the job. Market-aligned base rates are reflected in recent postings and salary entries across multiple functions.
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Strong & Reliable Incentives — Quarterly bonuses, shift differentials, and overtime opportunities are commonly cited and meaningfully boost total earnings. Bonus eligibility appears to be a consistent feature in many roles.
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Parental & Family Support — The package includes paid parental leave, a year of free diapers for new parents, and employer-matched dependent care assistance. These family-focused additions complement core offerings and signal an emphasis on supporting caregivers.
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What We Do
First Quality was founded over 30 years ago and has grown to become a diversified family of companies with over 4,000 employees. Manufacturing Adult Incontinence Products, Feminine Hygiene Products, Baby Wipes, Adult Washcloths, and Consumer Paper Products, we serve institutional and retail markets throughout the world. Our trusted, household brands include Prevail®, Cuties®, Plenty®, Panda®, and Incognito® Our facilities operate independently to maintain focus on the markets they serve, but benefit from being a part of the First Quality family of companies. We may be spread out across 9 locations and 2 countries, but we are one team! With our focus on innovation, technology, and sustainability, we strive to create the best products that stand out and make a real difference in people’s lives without ever sacrificing quality for affordability. If advanced technology, innovative thinking, and a passion for challenging the status quo excite you, come join our team at First Quality! When you look at one of our job listings what you’ll find is an opportunity: to meet teams who challenge each other to improve, encounter leaders who empower you to experiment, and discover work that inspires you. As a new employee in our FQ family your training begins day one and continues throughout your career as you learn and grow with our organization. Be part of making things better – apply today to join our team at www.firstquality.com/join-us!
