Customer Marketing Director

At this time, Ericsson Canada Inc. does not provide immigration assistance/sponsorship now or in the future for this position.
About this opportunity
Ericsson is seeking a Customer Marketing Director - Customer Unit (CU) Canada to lead the connection between customer marketing strategies and business priorities across Canada's Communication Service Providers (CSPs), mission-critical networks, and critical infrastructure segments. This is an individual contributor role based in Mississauga, Ontario, Canada, with significant cross-functional influence across CU leadership, account teams, and the broader Marketing & Communications organization in the Americas.
The successful candidate will bring a strategic and hands-on approach to account-based marketing (ABM), acting as a trusted advisor to CU Canada leadership while helping guide how marketing investments are deployed to accelerate short-, mid-, and long-term business objectives. This role also champions the use of generative AI and data-driven tools to personalize customer journeys and move toward insight-led, always-on marketing.
What you will do

• Develop and own integrated ABM strategies and annual plans for Canadian CSPs and mission-critical networks (including Utilities and critical infrastructure), aligned to CU business priorities and growth targets
• Integrate digital, hybrid, and in-person engagements to drive measurable demand across portfolio areas
• Collaborate with the Communications Lead in Canada to bring the Canada marketing & communications plan to life, ensuring a single, consistent Ericsson narrative
• Partner with the Government & Policy Advocacy Lead to align customer marketing activities with Ericsson's policy priorities in Canada
• Co-orchestrate the marketing communications calendar - announcements, thought leadership, social, and customer storytelling - in a coordinated, mutually reinforcing way
• Participate in CU and key account planning, providing market, customer, and competitor insights to accelerate growth
• Translate account strategies into prioritized, measurable marketing plans with clear objectives and success metrics
• Plan and lead customer events, workshops, executive briefings, innovation days, and technical showcases aligned to CU roadmaps and Canada-specific priorities
• Build and maintain relationships with CSP and mission-critical network marketing teams, positioning Ericsson as a strategic and innovative partner
• Lead or co-lead joint marketing and co-branding opportunities (e.g., joint announcements, case studies, digital campaigns)
• Adapt global and regional content for Canadian CSP and mission-critical-network audiences, including bilingual (English/French) considerations where relevant
• Champion the adoption of generative AI and data-driven approaches to scale personalized customer journeys and optimize campaign performance
• Contribute to cross-CU, regional, and global marketing programs, sharing learnings and best practices

The skills you bring

• 12+ years of experience in B2B marketing roles (product, customer, strategic, digital, and/or field marketing) in a technology environment
• Strong understanding of telecoms, CSP, and mission-critical/critical-infrastructure (e.g., Utilities) markets
• Proven expertise in account-based marketing (ABM) strategy, orchestration, and execution for complex, multi-segment accounts
• Demonstrated ability to lead and influence virtual, cross-functional teams across multiple stakeholders and time zones
• Experience working closely with Sales and account teams on joint planning and execution
• Excellent written and verbal communication skills, including presenting to C-level executives in large, complex organizations
• Ability to manage complex, technical content and messaging for B2B audiences across a variety of formats and channels
• Practical familiarity with generative AI and analytics tools for marketing, personalization, and efficiency
• Strong budget planning and management skills, with the ability to optimize investments against clear KPIs
• Familiarity with the Canadian market; bilingual (English/French) capability is viewed favorably
• Master's or Bachelor's degree in Marketing, Business, Commerce, Communications, or an equivalent field from a recognized institution
• Willingness and ability to travel domestically across Canada and occasionally within the Americas

What happens once you apply?
Click Here to find all you need to know about what our typical hiring process looks like.
Ericsson uses a merit-based hiring approach that values people with different experiences, perspectives and skillsets. We truly believe this approach drives innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity employer, learn more.
If you need assistance or to request an accommodation due to a disability, please contact Ericsson at [email protected].
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not an exhaustive list of all responsibilities, duties and skills required for this position, and you may be required to perform additional job tasks as assigned.
Primary country and city: Canada (CA) || Toronto (Country/ City)
Job details: Customer Marketing
Compensation and Benefits at Ericsson
At Ericsson, we know that our people are the key to our success. We offer a competitive package to help with your individual needs and goals.
Your Pay
The salary offered is dependent on various factors including, but not limited to, location, and the candidate's combination of job-related knowledge, qualifications, skills, education, training, and experience.
The salary range for this position is
• TORONTO, ON: $131,500 - $172,725
Short-Term Variable Compensation Plan: Your pay also includes the opportunity for an annual bonus. Actual bonus payouts are based on performance of the business against the unit's objectives, individual performance, and the individual bonus target. Certain eligibility and pro-ration rules apply.
Your Health
Ericsson offers excellent health benefits including the choice of 3 medical and dental plan options that allow an employee to select the level of coverage that suits their needs. Core level coverage is paid for fully by Ericsson.
Your Financial Security
We invest in both your short and long-term financial wellbeing. Ericsson's Group Retirement & Savings Program offers an automatic 2% company contribution into the Pension Plan. Ericsson also offers a 50% match of employee's contribution into the Registered Retirement Savings Plan, up to 8% of the employee's contribution (maximum of 4% match). This leads to a total company contribution potential of 6%. Employees will also receive basic life insurance and basic accidental death and dismemberment coverage at two-times annual base pay at no cost, as well as short-term disability coverage. Employees also have the option to participate in Ericsson's Stock Purchase Plan.
Your Time
Your work-life balance is important to us. New employees are provided a minimum of 18 days of accrued vacation, plus at least 3personal days, minimum 10 holidays, 1 volunteer day, and sick days. Please note paid time off is pro-rated based on the employee's start date. Furthermore, Ericsson provides up to 10 weeks of paid maternity leave and 6 weeks of parental or adoption leave at 100% of pay.
Additional Benefits
Ericsson offers many other company-paid benefits such as financial wellness programs, educational assistance, matching gifts, wellness account, and recognition programs.