Main Responsibilities
- Collaborate on customer lifecycle strategies that drive engagement, up-/cross-sell and retention.
- Set up trigger based communication flows across customer lifecycle - onboarding, engagement, retention, and win-back - using a marketing automation platform.
- Continuously test and optimize messaging, offers, frequency, and channel mix (email, in-app, push notifications) to maximize customer value, boost engagement and reduce churn.
- Collaborate with marketing, product, data teams to balance business growth with exceptional customer experience.
- Gather and analyze customer feedback to identify pain points and adjust communication accordingly.
- Stay informed on industry trends and best practices in lifecycle marketing, automation, and customer value management.
Core Requirements
- Successful previous experience in a similar role in Customer Value Management, CRM, or Lifecycle Marketing fields, preferably in telecom, travel, or other subscription-based businesses.
- Experience with CRM tools and marketing automation platforms: Braze (preferably), Salesforce, Iterable or similar.
- Analytical, result-oriented mindset and proven ability to interpret data and turn insights into actions.
- Proven ability to collaborate cross-functionally with colleagues of diverse seniority.
- Self-starter who thrives in a fast-paced, high-growth environment.
Salary Range
- Gross Salary 3100-4800 EUR/Month.
Top Skills
What We Do
Nord Security is one of the world’s leading providers of digital security and privacy solutions for businesses and individuals. We are a home for advanced security solutions that share the Nord brand and values. Today, our products are used by millions of customers worldwide and praised by all the major cybersecurity experts and top media outlets. Since 2012, we have been creating and building award-winning products: NordVPN - the fastest VPN on the planet, built to protect your online traffic and privacy with next-generation encryption. NordLayer - an adaptive network access security solution for modern businesses, helping organizations to fulfill scaling and integration challenges. NordPass - a password manager designed with the user in mind, from simplicity to security. Built using zero-knowledge encryption. NordLocker - a powerful end-to-end encryption tool for safely storing and sharing files. Comes with secure cloud storage. Our community of cybersecurity experts, software developers, engineers, data analysts, and other tech professionals share one common goal – create a safe cyber future for everyone. Explore our open positions here: https://nordsecurity.com/careers Or refer a friend or colleague: https://nordsecurity.com/referrals Learn about our Privacy notice for recruitment candidates here: https://bit.ly/3mJFoAy
