Customer Engagement Marketing Manager

About Cigna Healthcare

Cigna Healthcare is a global health service company dedicated to transforming healthcare. With roots in the U.S. and operations in over 30 countries, we serve more than 180 million customers and patients worldwide. Ranked 13th on the Fortune 500 in 2025, Cigna is recognized as one of the most trusted and influential names in the industry.

Our mission is to improve the health, well-being, and peace of mind of those we serve.

You’ll join a globally recognized organization where trust, clear communication, and a positive culture shape how we work. Our leaders are consistent, approachable, and supportive, helping you maintain balance while doing meaningful work.

We look for people who thrive in collaborative environments, care about meaningful change, and want to grow in a company that puts people first. At Cigna Healthcare, your work contributes to better care experiences and supports customers through important moments in their lives.

About the Role

You’ll support the planning, delivery, and optimisation of customer engagement campaigns across Cigna International Health, working closely with the Senior Customer Engagement Manager. This role supports both B2C and B2B customer groups, including Global Individual Health customers and International Organisation Health clients and members.

You’ll help improve customer experience and business performance by increasing engagement, retention, digital adoption, product utilisation, customer value, and targeted marketing outcomes. You’ll work in a fast-paced, evolving environment where priorities may change, so you’ll need to manage competing workstreams, follow through on commitments, and adapt as new information or business needs emerge. This role can be based in our Glasgow office as a hybrid working environment or if not in a commutable distance to the office, could be offered as fully remote in the UK only.

What You’ll Do

• Lead assigned customer engagement campaign workstreams from brief through to deployment, evaluation, and optimisation.
• Support GIH and IOH campaign roadmaps, priorities, and project plans to help deliver measurable customer and commercial outcomes.
• Use customer data, segmentation, and insight to shape campaigns that respond to customer needs and support healthier choices.
• Work with analysts and Data & Analytics teams to size opportunities, measure campaign performance, track KPIs, and support data-driven decisions.
• Develop customer journeys that consider target audience, timing, channel, format, and expected return on investment.
• Coordinate input from internal stakeholders, agencies, Compliance, Product, Operations, market teams, and creative partners to deliver high-quality communications.
• Ensure customer engagement activity follows relevant marketing, brand, compliance, accessibility, approval, and risk management processes.

What You’ll Bring

• Experience working with a transactional customer database.
• Experience delivering multi-channel customer campaigns from brief to deployment.
• Strong project management skills, with the ability to manage multiple campaigns, timelines, and priorities.
• Experience using data, segmentation, campaign measurement, and performance reporting to support decision-making.
• Experience working with agencies or external partners.
• At least 3 years’ experience in customer engagement and in-life targeted marketing.

Technical / Functional Skills

• Customer journey development and lifecycle marketing.
• Test-and-learn campaign optimisation.
• KPI tracking, performance measurement, and campaign evaluation.
• Customer segmentation and opportunity sizing.
• CRM platform experience, such as Eloqua, Salesforce Marketing Cloud, Unica IBM, or Pega NBA.
• Multi-channel campaign delivery across digital and traditional channels, including email, SMS, and online portals.
• Experience working in an international organisation.
• Experience supporting cross-sell or up-sell campaign activity.
• Experience marketing new product features or solutions.

Why Join Us

• Competitive salary and a multicultural, hybrid working environment.
• Private Medical Insurance and Employee Wellbeing Benefits.
• Educational Development Program to support your continued growth.
• The opportunity to contribute to meaningful customer engagement work across international health markets.

About Cigna Healthcare

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: [email protected] for support. Do not email [email protected] for an update on your application or to provide your resume as you will not receive a response.