About CodeNinja
CodeNinja is a technology and AI consulting firm delivering embedded and forward-deployed engineering and business teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading enterprises to drive digital transformation across banking, fintech, and enterprise technology domains.
About the Role
We are looking for a Customer Engagement Business Analyst to work closely with Product Owners and business stakeholders on a retail banking transformation initiative. The role requires converting customer engagement requirements into complete, implementation-ready BRDs and user stories — covering business rules, customer journeys, channels, data, integrations, exceptions, and operational impacts. This is a hands-on BA role for someone who can challenge incomplete requirements and operate confidently across Business, Digital, and Technology stakeholders.
Key Responsibilities
- Elicit, analyze, and document customer engagement requirements from Product Owners and business stakeholders
- Author complete BRDs and user stories covering business rules, customer journeys, channel behavior, data flows, integrations, exceptions, and operational impacts
- Translate business needs into structured requirements for CRM, campaigns, notifications, loyalty, personalization, and digital servicing capabilities
- Identify gaps and ambiguities in requirements and proactively challenge stakeholders to close them
- Work cross-functionally across Business, Digital, and Technology teams to align on scope and feasibility
- Support solution design discussions, ensuring requirements are technically implementable
- Validate delivered functionality against documented requirements
Requirements
Must-Haves
- 8+ years of Business Analyst experience, with strong exposure to retail banking / banking transformation programs
- Proven ability to write complete, high-quality BRDs and user stories
- Strong requirements elicitation skills with the ability to identify and push back on incomplete or ambiguous requirements
- Experience working across Business, Digital, and Technology stakeholder groups
- Solid understanding of customer journeys, channels, data, and integrations in a banking context
Nice-to-Haves
- Exposure to CRM / customer engagement platforms
- Experience with campaigns, notifications, loyalty, or personalization initiatives
- Digital servicing domain exposure
Skills Required
- 8+ years of Business Analyst experience
- Strong exposure to retail banking or banking transformation programs
- Ability to write complete, high-quality BRDs and user stories
- Strong requirements elicitation skills
- Ability to identify and challenge incomplete or ambiguous requirements
- Experience working across Business, Digital, and Technology stakeholder groups
- Understanding of customer journeys, channels, data, and integrations in a banking context
- Exposure to CRM or customer engagement platforms
- Experience with campaigns, notifications, loyalty, or personalization initiatives
- Digital servicing domain exposure
What We Do
A digital transformation company, driven to solve some of the most complex problems in the world today through technology. Our core service portfolio includes staff augmentation, software development and cloud services with over 300+ projects delivered to date. Established in 2014, with a continuously growing team of 250+ experts, operating across 3 regions with Americas, Middle East, and Southeast Asia, CodeNinja is one of the fastest growing technology companies recognized by Forbes Technology Council. With value addition being a core focus for the company, CodeNinja ranks as one of the top and best reviewed software development and services company. Now offering enterprise cloud solutions to some of the leading technology companies in the world, the company has secured funding of $1.6M and is poised to invest in redefining workplace dynamics through use of advanced AI. CodeNinja has earned the trust of more than 240 clients spread across 15 different countries and 9 different industries. The company is also one of the top-rated outsourcing services provider in Pakistan, forming dedicated technology teams for some of the world's leading organizations like Microsoft, Lifeforce (Tony Robbins) and OTL alongside unicorns such as 24Seven, ABHI, and Graana. In addition, to ensure quality and commitment to client data security, the company is now ISO 270001 certified. Services: · Offshore Engineering Teams · Custom Software Development · Dedicated Development Center · Application Modernizations · Cloud Services and Solutions · Modern Workplace Solutions · Digital Transformation Strategy · AI Consulting · AR/VR and Digital Twins · eCommerce Solutions Awards and Achievements: Top 1000 Companies Clutch Global 2023 Top Company in .Net Developers 2023 Clutch Global Fall 2023 Certifications & Partnerships: Adobe Commerce Cloud Solution Partner Microsoft Solution partner for business applications. Microsoft Solution Partner for Azure Data and AI.
