Custom Email Manager

Job Title

Job Description

About The Position | Major goals and objectives and location requirements

The Custom Email Manager manages the execution, optimization, and support of both third-party and People Inc. product marketing email campaigns. This position is responsible for collaborating with sales, account strategists, email operations, and marketing teams to gather and manage email bookings, assets, execute and deploy email campaigns, manage and track workflow tickets, maintain shared production calendars, generate performance reports, and analyze campaign metrics to identify opportunities for improvement and drive campaign success.

Hybrid 3x a week- (New York, NY or Des Moines, IA) 

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Positions Contributions:

• Manage the end-to-end execution of email campaigns—from email building (template, or HTML), audience segmentation and logic, to QA testing, scheduling, and deployment of fully sponsored (“Partner Offers”) emails. 

• Coordinate campaigns closely with the Account Strategists team to ensure flawless execution, perform A/B testing such as subject lines, content, send times, and creative elements to improve performance.

• Manage quality assurance testing across devices (desktop/mobile) and email clients (Gmails, Yahoo, Outlook, etc)

• Manage deployment calendar, and prioritize incoming requests from account strategist and sales teams, ensuring no deliverability conflicts. 

• Monitor email deliverability, list health and compliance with CAN-SPAM and other regulations.

• Collaborate with the conversion team to grow and refine the Partner Offers database.

• Develop high level, centralized reports for use by external teams, related to newsletter and brand performance metrics, including open rates, list sizes, and audience insights on an ongoing and ad hoc basis.

• Prepare performance reports for Partner Offers and other in-email advertising on an ongoing and ad hoc basis.

• Create, track, and update project tickets for in-email house marketing campaign trafficking.

• Proactively maintain currency email trends, advising on best practices and data-driven recommendations to improve performance.

• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company.

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.

Experience:

• 3 - 5 years of related professional experience.

• Experience in digital marketing, email marketing, or advertising operations is preferred.

• Strong familiarity with ESPs such as Zetamail, Iterable, Salesforce, etc.

Specific Knowledge, Skills, and Abilities:

• Strong ability to manage multiple projects and prioritize tasks in a fast-paced environment.

• Excellent analytical skills, with experience interpreting performance data and identifying actionable insights.

• Knowledge of email deliverability best practices and list management.

• Detail-oriented with a high standard for accuracy and quality assurance.

• Ability to work under pressure, problem-solve effectively, and meet tight deadlines.

• Strong communication skills, both verbal and written, with the ability to interact effectively with internal and external stakeholders.

• Proficiency in MS Office Suite, Google Docs/Sheets, and experience with email marketing platforms (Iterable, Salesforce, etc.) preferred.

• Previous experience in using basic skills with Photoshop, and Dreamweaver.

• General knowledge and proficiency with HTML/CSS for email customization (or ability to work with templates)

• Previous experience supporting ad sales or media campaigns is a plus.

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.