Culture and Customer Marketing Manager - Luxury, Central

Job Title: Culture and Customer Marketing Manager - Luxury, Central

Diageo is transforming its approach to the world of luxury spirits in Great Britain through the creation of the Diageo Luxury Company, a new dedicated business unit focused on the growth of our iconic premium and above spirits brands. The Diageo Luxury Company will be responsible for sales, marketing and brand management of our luxury icons, and will build our relationship with luxury customers in both the Off and On Trade, all focused on accelerating brand and category growth.  

This is a once in a career opportunity to be part of a truly transformational business that has the structure, the A&P investment and the focus to lead the luxury spirits category in Great Britain. 

More about Diageo is available at its web site: https://www.diageo.com/ 

About the function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential

Top Accountabilities 

The customer and culture marketing manager is a key bridge between our Luxury brands and our most strategic and valuable customers & outlets.  

• Develop and implement a year-round programme of elevated brand activations that drive content generation and talkability of our selected luxury portfolio across your region.  

• Build a culture strategy and calendar for the region which positions our luxury brands in relevant cultural moments. 

• Design aspirational brand experiences with key customers and outlets, 

• Generating and amplifying content to drive awareness & conversion amongst our target consumers. 

• Strong integration with the brand advocacy team on serve rituals, events, local World Class competition and Cocktail festivals. 

• Close collaboration and partnership with commercial teams as we plan activations with our top customers.  

• Project manage the delivery of the key programmes and activations on budget and on time, constantly evaluating activity and optimising how effectively we invest our money. 

Ideal experiences / Qualifications / capabilities 

• 5+ years’ experience in luxury hospitality, food & beverage, or the spirits/wine industry 

• Brand and specialist category knowledge of the alcohol industry 

• Ideal candidates will the have creative flair of a true luxury expert, a passion for creating engaging and impactful events & experiences. 

• Proven track record of agency management 

• Experience of project management and situational leadership (being able to plan, prioritise and lead deliverables) 

• A natural relationship manager with the ability to flex style and approach depending on the situation 

• Experience implementing brand activation and managing to completion through others  

• Recognized expert, highly regarded as a trend leader in their field by the industry. 

• Strong relationships with the trade, influencers, and organizers. They know who to call, what to say and how to get their message out there.  

• Understanding of or experience working across World Class / Diageo Bar Academy 

• Culturally aware, embodies our brand purpose 

• Expertise in digital and social – ideas, content creation and activation to generate buzz 

• Experience in presenting to audiences and media handling 

• Confident public speaker and communicator, able to engage with a variety of people  

Your job isn’t done until our products are visible to consumers and you engage the consumer by driving awareness and brand passion for our products. This is a commercial position by heart, and you are responsible for commercial success and inspiring customer loyalty while implementing marketing activations. 

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. 

We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. 

Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions. 

Diversity statement-

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.