CRM Manager -Argentina

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BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.
With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first.
Great people, bold ideas, and a sharp focus on user experience set us apart

Purpose

We are looking for a CRM Manager - Argentina to lead and scale our CRM strategy across the country. Your mission will be to drive player engagement, retention, and value through highly localized, data-driven CRM initiatives, supporting our expansion into new provinces and strengthening long-term relationships with our players. This role is fundamental to maximizing customer lifetime value and consolidating BetWarrior’s growth in Argentina.

In this role, you’ll

• Design and execute localized CRM strategies tailored to each province, ensuring relevance, performance, and cultural alignment.
• Lead omnichannel CRM campaigns across email, SMS, push, and in-app communications to optimize engagement and retention.
• Monitor and analyze CRM KPIs at a national and provincial level, translating insights into actionable improvements.
• Coordinate closely with the Head of CRM and key stakeholders to align local initiatives with regional and global strategies.
• Manage the full customer lifecycle, from activation and retention to reactivation of inactive players.
• Develop and execute cross-sell and up-sell strategies to increase LTV and ARPU through personalized campaigns.
• Collaborate with Product, Sports, Casino, Acquisition, and Customer Service teams to deliver a seamless player experience.
• Lead the expansion into five new provinces, defining go-to-market CRM plans and localized propositions.

What we look for in an exceptional candidate

• 5+ years of experience in CRM roles, with proven people management experience leading teams of at least 3 members.
• Experience in the iGaming, sports betting, or online casino industry.
• Strong background in CRM platforms such as Optimove, Salesforce Marketing Cloud, or similar tools.
• Solid experience in omnichannel marketing, including email, SMS, push, and in-app notifications.
• Advanced analytical skills with strong Excel proficiency and experience working with performance metrics and KPIs.
• Ability to translate data into insights and actionable CRM strategies.
• Fluent written and spoken Spanish

Bonus points if you also have

• Hands-on experience with Google Analytics, PowerBI, or basic SQL.
• Fluent written and spoken English
  
• Exposure to predictive models or advanced analytics to anticipate user behavior.
• Experience running A/B testing frameworks to continuously optimize CRM campaigns.

How we do things

• We work with a strong sense of ownership, taking responsibility for outcomes and continuously raising the bar.
• We collaborate across teams, valuing open communication and shared goals.
• We move fast, adapt quickly, and are comfortable adjusting strategies when results demand it.
• We rely on data, curiosity, and experimentation to guide our decisions and innovations.

We expect every team member to live our values

Accountability & Ownership – Take charge, own your craft

Reliability – Deliver with quality and consistency

Teamwork – Collaborate, challenge, and grow together

Winner Spirit – Compete with purpose and grit

Wellbeing – Build a career that energizes you

Curiosity & Innovation – Keep questioning. Keep improving