Job Description:
This job of Royal Canin Korea will be responsible for strategic growth engine connecting brand and consumer by integrating cross-channel acquisition across online, offline, and Naver Shop-in-Shop with an omni-channel CRM ecosystem. This role drives next-level business growth and maximizes LTV through data-driven performance analysis, lifecycle management, by integrating and orchestrating multiple channel CRM campaigns by collaborating with Internal (Local, APAC region and Headquarters) stakeholders, and external vendor partners.
[Key Responsibilities]
OMNI-CHANNEL DATA ACQUISITION & JOURNEY OPTIMIZATION
- Integrated Multi-channel Management: Gain deep insights into all acquisition touchpoints, including performance media, Naver Shop-in-Shop, and offline channels, to analyze and optimize their overall impact.
- Consumer Journey Optimization: Map out end-to-end customer journeys strategies across various entry points and collaborate closely with cross-functional teams to maximize conversion rates and seamless user journeys.
- Performance Analytics & Strategy: Combine performance data from all channels to find clear insights and lead the planning and execution of future acquisition strategies.
INTEGRATED CRM LEADERSHIP & MANAGEMENT
- Unified CRM Governance: Maintain a comprehensive view of all CRM campaigns (Naver TalkTalk, KakaoTalk, LMS) by overseeing and managing the master integrated marketing calendar.
- Lifecycle & Fatigue Management: Architect and manage consumer lifecycles and personalized journeys while carefully controlling message frequency to avoid annoying consumers and keep them engaged.
- CRM Leadership: Provide strategic direction to channel managers, establish precise consumer segmentation and targeting strategies, and harmonize tactics for synergetic campaign outcomes.
- Strategic CRM Advancement: Beyond managing local dedicated CRM, actively collaborate with Global/Regional teams to co-create and deploy next-generation CRM models and advanced lifecycle journeys. Lead the strategic alignment across local, regional, and global stakeholders to ensure successful end-to-end integration of future CRM ecosystems.
CRM CAMPAIGN MANAGEMENT
- Direct Campaign Execution: Drive results beyond high-level strategy by actively planning, operating, and creating high-impact content for core CRM campaigns.
- Continuous Performance Enhancement: Lead performance tracking, A/B testing, and iterative optimization based on data-driven insights to elevate campaign ROI.
- Cross-functional Collaboration: Build strong partnerships with cross-functional teams to coordinate, create, and manage campaigns by implementing user journeys and segmentation strategies.
[Job Specifications/Qualifications]
- Bachelor’s degree in marketing, business related discipline
- 7+ years in CRM and growth marketing with proven expertise in acquisition and CRM management
- FMCG marketing with knowledge of ecosystem and CRM
- Demonstrated success in full-funnel optimization via data-driven A/B testing and rapid experimentation
- Strong cross-functional partnership skills across sales and marketing teams
- Fluence English skill both written and spoken
[Key Supporting Competencies]
- Strongly strategic planning and execution
- Effective stakeholder management & collaborative capability
- Growth Mindset & Continuous Improvement
- Proven multiple projects and program management
- Data-driven Decision Making
Skills Required
- Bachelor's degree in marketing, business, or a related discipline
- 7+ years of experience in CRM and growth marketing
- Proven expertise in customer acquisition and CRM management
- FMCG marketing experience and knowledge of marketing ecosystems and CRM
- Demonstrated success in full-funnel optimization through data-driven A/B testing and rapid experimentation
- Strong cross-functional partnership skills across sales and marketing teams
- Fluent written and spoken English
- Strategic planning and execution skills
- Stakeholder management and collaboration skills
- Growth mindset and continuous improvement orientation
- Experience managing multiple projects and programs
- Data-driven decision-making skills
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
