We are Kaizen Gaming
Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.
Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?
The Team
You will be joining a vibrant and diverse team of Product & CRM professionals who work collaboratively to continuously improve our processes and explore new ways to engage with our customers. Our mission is to provide an outstanding customer experience and foster long-term relationships.
Let's start with the role
The CRM Gaming Specialist will play a key role in driving localized product excellence by ensuring continuous alignment between HQ product roadmaps and local market needs. This role will oversee planning, performance analysis, customer experience feedback, and operational execution to optimize business impact. The ideal candidate is detail-oriented, data-driven, and comfortable collaborating across cross-functional teams, including Product, Trading, CRM, Marketing, and Customer Experience.
As a CRM Gaming Specialist, you will:
- Own and manage homepage planning in alignment with local CRM and commercial priorities.
- Collect and synthesize customer experience (CX) feedback, turning insights into actionable product or process improvements.
- Conduct competitive monitoring to benchmark features, promotions, and CRM tactics, sharing insights with the wider team.
- Track and analyze performance data, identifying opportunities for optimization and highlighting issues early.
- Collaborate closely with HQ Product teams, following up on product requests, roadmap items, and localization needs.
- Ensure alignment with CRM & Marketing to deliver cohesive and timely campaigns and product support.
- Perform regular local product audits (PRD auditing) to ensure feature configurations, offers, and UX align with strategic goals.
What you’ll bring
- Relevant experience in CRM, Product Operations, or a similar role within a tech, e-commerce, or gaming/betting company.
- Strong analytical mindset and confidence working with performance data and KPIs.
- Excellent organizational and planning skills, with proven experience in campaign/calendar management.
- Ability to coordinate with teams across different time zones and functions & communicate clearly and concisely across product and business teams.
- Understanding of customer journeys and lifecycle marketing principles.
- Ability to define a set of requirements that pinpoint business challenges.
- Eager to work in a fast-paced product environment, constantly striving to enhance our product offering and user experience.
- Business-level English.
Recruitment Privacy Notice
Regarding the data you share with us, you may find and read our recruitment privacy notice here.
We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.
Top Skills
What We Do
Kaizen Gaming is one of the biggest and fastest growing GameTech companies in the world. With a focus on Technology and People we aim to continually improve our products and services to provide the best and most trusted online gaming experience to our customers around the world. We operate two brands in 13 countries: Betano (Portugal, Romania, Germany, Brazil, Bulgaria, Czech Republic, Chile, Peru, Ecuador, Canada-Ontario, Nigeria) and Stoiximan (Greece, Cyprus), and employ more than 2,200 people across three continents. Obsessed with our customers, we use technology and data to constantly push the boundaries of online gaming entertainment. Why work with us Tech the Ride | Our Adventure We have made it our quest to shape and influence the GameTech industry globally. We Kaizeners move fast and make things happen: we imagine, develop and build with no limitations. Working here means getting the freedom to explore as you help us create the technology that powers entertainment. Pick #oneteam | Our Culture We each have a role to play in building a company culture we can all trust. We Kaizeners are open, direct and respectful; we support each other to reach our goals as #oneteam. Working here means facing challenges that inspire the team to be on its A-game to get the job done. Level up | Our Growth We know our hard work will take us places. We Kaizeners get plenty of opportunities to supercharge our potential as the company grows, overcoming challenges with the support of our colleagues. Working here means continually finding new boundaries to push and new career horizons to reach. Press Play on Potential! Join our #oneteam
