Trendyol Group

CRM Analyst

Reposted 23 Days Ago

Be an Early Applicant

2 Locations

Hybrid

Mid level

eCommerce

The Role

As a CRM Data Analyst, design and optimize customer relationship strategies, create segmentation, define business rules, and automate tracking to improve engagement and business processes.

Summary Generated by Built In

ABOUT THE TEAM

Trendyol Pay is where cutting-edge payment technology meets seamless user experience. This team designs and manages end-to-end payment solutions for millions of users across the globe. Trendyol Pay is focused on building secure, fast, and reliable payment infrastructure not just for today’s needs, but for the future of digital commerce.

We simplify every transaction and elevate user confidence through technology-driven, customer-first design.

As a CRM Data Analyst, you will be responsible for designing and optimizing our customer relationship management strategies across various business parties. Your role involves creating detailed segmentation for customers. You will leverage your expertise in data analysis to define business rules and set targets for each segment in collaboration with business owners. You'll create and refine automated journeys to meet key performance indicators, using data-driven insights to guide your decisions. By working closely with product and business teams, you will identify and execute growth opportunities, and automate the tracking and communication of new features to ensure seamless engagement and enhanced business processes.

Your Main Responsibilities

Design segmentation for many different business parties (customer, seller, influencer, cargo company etc. )
Define business rules for each segment and set targets with business owners
Create and optimize journeys for each segment and feature to meet the business KPIs
Work with the product team to improve any business process for onboarding or engagement of each segment
Work with the business owners to design and execute growth opportunities for each segment
Automate tracking and communication of any feature for any segment

Qualities We're looking for

Bachelor's or Master’s Degree from a reputable university preferably in Computer Science, Management Information Systems or Industrial Engineering
2+ years experience in crm, data analysis, project & product management
Marketing automation tools are a plus.
Coding skills – ability to code in one or more languages (SQL, Python)
Communication Skills - Excited to work with different functions within company, creative problem solver who thrives with ambiguity
Familiar with data visualisation tools (GSuite, Looker, Qlikview etc.)
Strong analytical skills and experience of working with large volumes of data
Enjoys the challenge of simplifying complex data, processes, and concepts to highlight key insights and guide decision making
A genuine interest in digital disciplines and stay up to date on trends
Excellent written and verbal communication skills in English
The experience range for this position is suitable for specialist/senior specialist and executive(non-team management) roles

What We Offer

A hybrid working model with flexibility — a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.

A customizable FlexBenefits budget — Adjust your daily meal allowance, choose your health insurance package (and extend it to your spouse or children), and pick from additional benefits like fuel support or Trendyol shopping credits.

Comprehensive wellbeing support — Take advantage of our extended health package, which includes annual mini health screenings, access to location-based in-house doctors, psychologist and dietitian support, and HPV vaccination coverage.

Personalized training allowance and learning opportunities — Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.

Responsibility from day one — Take full ownership from the start in a culture where every voice is heard and valued.

A diverse, international team — Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment.

Opportunities to grow with the best — Tackle meaningful challenges, develop through hands-on experience, and grow with the support of expert guidance and global mentoring.

Meaningful connections beyond tasks — Be part of team rituals, events, and social activities that help us stay connected and inspired.

Take the Next Step

If this role excites you, apply now and let’s take the next step together.

Want to get to know the team better first? Explore our Career Website, LinkedIn, or YouTube to learn more about #LifeatTrendyol and how we work.

Top Skills

Google Suite

Looker

Python

Qlikview

SQL

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The Company

10,653 Employees

Year Founded: 2010

What We Do

We were founded in 2010 with a dynamic and agile start-up spirit. Since then, we have grown into a decacorn, backed by Alibaba, General Atlantic, Softbank, Princeville Capital, and several sovereign wealth funds. We believe that technology is the driver; e-commerce is the outcome. Thanks to our dedicated team, we are one of the top five e-commerce companies in EMEA and one of the fastest-growing e-commerce companies in the world! We deliver more than 1.5 million packages every day across 27 countries. We offer our 30 million customers a flawless shopping experience. Dreaming big is in our DNA: We're gearing up to be the leading global e-commerce platform. As a dynamic and passionate company, we are constantly growing with Trendyol Tech, one of the top R&D centres; Trendyol Express, the fastest growing delivery network; Dolap, the largest second-hand goods platform; and Trendyol Go, our instant food and grocery delivery service. And we’re not done yet! Now, we are on a journey to expand the positive impact we create to international markets. We opened our first international office in Berlin in May 2022 and Amsterdam followed in October 2022 and may others are on the way.