Responsibilities
- Design segmentation for many different business parties & dimensions (seller, influencer etc. ).
- Work with the business stakeholders to design and execute growth opportunities for each segment
- Develop and maintain performance tracking dashboards to provide real-time insights on key business metrics, performance indicators, and trends.
- Communicate insights and recommendations to stakeholders across the organization
- Conduct in-depth analysis of campaigns to understand their impact on influencers' behavior.
- Optimize targeting, messaging, and campaign effectiveness to drive better results
- Collaborate with the product team to design and launch innovative advertising products that align with customer needs and business objectives
- Create and execute personalized communication journeys for influencers, enhancing their experience and fostering long-term engagement and loyalty
Expected Qualifications
- Bachelor's or Master’s Degree from a reputable university preferably in Computer Science, Management Information Systems or Industrial Engineering
- +1 year experience in data analysis, project & product management
- Coding skills – ability to code in one or more languages (SQL, Python)
- Marketing automation tools (ie Salesforce Marketing Cloud) are a plus
- Familiar with digital analytics tools (ie Google Analytics, Adjust) and visualisation tools (Looker, Tableau, Qlikview etc.)
- Strong analytical skills and experience of working with large volumes of data
- Enjoys the challenge of simplifying complex data, processes, and concepts to highlight key insights and guide decision making
- Communication Skills - Excited to work with different functions within company, creative problem solver who thrives with ambiguity
- A genuine interest in digital disciplines and stay up to date on trends
- Excellent written and verbal communication skills in English
- The experience range for this position is suitable for specialist/senior specialist and executive/manager (non-team management) roles
Top Skills
What We Do
We were founded in 2010 with a dynamic and agile start-up spirit. Since then, we have grown into a decacorn, backed by Alibaba, General Atlantic, Softbank, Princeville Capital, and several sovereign wealth funds. We believe that technology is the driver; e-commerce is the outcome. Thanks to our dedicated team, we are one of the top five e-commerce companies in EMEA and one of the fastest-growing e-commerce companies in the world! We deliver more than 1.5 million packages every day across 27 countries. We offer our 30 million customers a flawless shopping experience. Dreaming big is in our DNA: We're gearing up to be the leading global e-commerce platform. As a dynamic and passionate company, we are constantly growing with Trendyol Tech, one of the top R&D centres; Trendyol Express, the fastest growing delivery network; Dolap, the largest second-hand goods platform; and Trendyol Go, our instant food and grocery delivery service. And we’re not done yet! Now, we are on a journey to expand the positive impact we create to international markets. We opened our first international office in Berlin in May 2022 and Amsterdam followed in October 2022 and may others are on the way.
