The Role
The Growth, CRM Analyst designs segmentation strategies, defines business rules, optimizes customer journeys, and enhances processes using data analysis while collaborating with various teams.
Summary Generated by Built In
About the Team
At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.
Join us and be a part of this exciting opportunity!
Our purpose is to create the greatest positive impact in our country and ecosystem by enabling commerce, empowered by technology!
We are a Tech company - Technology is the driver, e-commerce is the outcome. We were established in 2010 to provide a seamless e-commerce experience to our customers and SMEs. In ten years, we became the largest e-commerce company in Turkey, as well as one of the leading global platforms. Trendyol is the 1st Turkish company to achieve the decacorn status and the most valuable private internet company in the EMEA region.
We will continue to grow with Trendyol Tech; one of the leading R&D centers, our last-mile delivery solution (Trendyol Express), instant grocery and food delivery through its own courier network (Trendyol Go), digital wallet, consumer-to-consumer channel (Dolap) and many other services. We are scaling fast and profitably, expanding into international markets.
Our culture is at the core of everything we do. Focused on results, keeping our customers first, we always work for better and always test, iterate and improve. We learn from our mistakes, direct and open feedback is at the core of our culture. If you want to learn, grow and deliver; are result-oriented, love teamwork, appreciate open communication, learning and iteration, and make decisions with data, Come, join our tribe!
Growth Team is working for the long term and sustainable growth of Trendyol by reaching millions of people everyday through all possible channels and tactics. The team analyzes data to make great decisions and hunts potential growth opportunities working with other teams within Trendyol. Growth team aims to maximize user experience by offering our customers relevant and timely communication & content. At the end, we are all working towards the same goal: to create an excellent experience for our customers!
YOUR MAIN RESPONSIBILITIES
- Design segmentation for many different business parties (customer, seller, influencer, cargo company etc. )
- Define business rules for each segment and set targets with business owners
- Create and optimize journeys for each segment and feature to meet the business kpis
- Work with the product team to improve any business process for onboarding or engagement of each segment
- Work with the business owners to design and execute growth opportunities for each segment
- Automate tracking and communication of any feature for any segment
QUALITIES WE ARE LOOKING FOR
- Bachelor's or Master’s Degree from a reputable university preferably in Computer Science, Management Information Systems or Industrial Engineering
- 3+ years experience in data analysis, project & product management.
- Marketing automation tools are a plus.
- Coding skills – ability to code in one or more languages (SQL, Python)
- Communication Skills - Excited to work with different functions within company, creative problem solver who thrives with ambiguity
- Familiar with digital analytics tools (ie Google Analytics, Adjust) and visualisation tools (Looker, Qlikview etc.)
- Strong analytical skills and experience of working with large volumes of data
- Enjoys the challenge of simplifying complex data, processes, and concepts to highlight key insights and guide decision making
- A genuine interest in digital disciplines and stay up to date on trends
- Excellent written and verbal communication skills in English
- The experience range for this position is suitable for specialist/senior specialist and executive(non-team management) roles
The personal data you submit will be processed in accordance with our privacy policy.
Want to join us? Happy to receive your online application!
Follow Trendyol on LinkedIn
What We Offer
- Hybrid working model with flexibility: a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.
- Customisable FlexBenefits budget: Adjust your daily meal allowance, choose your health insurance package (and extend it to your spouse or children), and pick from additional benefits like fuel support or Trendyol shopping credits.
- Well-being support: Access to location-based in-house doctors, as well as psychologist and dietitian support, and HPV vaccination provision.
- Personalised training allowance and learning opportunities: Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.
- Responsibility from day one: Take full ownership from the start in a culture where every voice is heard and valued.
- A diverse, international team: Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment.
- Opportunities to grow with the best: Tackle meaningful challenges, develop through hands-on experience, and grow with the support of expert guidance and global mentoring.
- Meaningful connections beyond tasks: Be part of team rituals, events, and social activities that help us stay connected and inspired.
Take the Next Step
If this role excites you, apply today, we look forward to taking the next step with you.
Want to get to know the team better first? Explore our Career Website, LinkedIn, or YouTube to learn more about #LifeatTrendyol and how we work.
Top Skills
Adjust
Google Analytics
Looker
Python
Qlikview
SQL
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
We were founded in 2010 with a dynamic and agile start-up spirit. Since then, we have grown into a decacorn, backed by Alibaba, General Atlantic, Softbank, Princeville Capital, and several sovereign wealth funds. We believe that technology is the driver; e-commerce is the outcome. Thanks to our dedicated team, we are one of the top five e-commerce companies in EMEA and one of the fastest-growing e-commerce companies in the world! We deliver more than 1.5 million packages every day across 27 countries. We offer our 30 million customers a flawless shopping experience. Dreaming big is in our DNA: We're gearing up to be the leading global e-commerce platform. As a dynamic and passionate company, we are constantly growing with Trendyol Tech, one of the top R&D centres; Trendyol Express, the fastest growing delivery network; Dolap, the largest second-hand goods platform; and Trendyol Go, our instant food and grocery delivery service. And we’re not done yet! Now, we are on a journey to expand the positive impact we create to international markets. We opened our first international office in Berlin in May 2022 and Amsterdam followed in October 2022 and may others are on the way.
