Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: CRM Campaign Manager
Location: Remote (Bogota)
Language: Proficiency in English is required as we are a global business
THE ROLE
This is an opportunity to join to nearshore production hub in Bogota as CRM Campaign Manager— executing the email campaigns that drive enrollment across a healthcare education institutions.
Based in Bogota, you'll be one of three Campaign Managers— translating campaign strategy into precise, technically accurate email executions at high volume and pace. Every campaign you build feeds that intelligence loop.
We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.
WHAT YOU'LL DO
- Campaign Execution: Build, test, and deploy omnichannel campaigns (Email and SMS) across education institutions natively within Oracle Eloqua. Follow campaign briefs, audience segmentation specs, and content guidelines provided by the CRM Strategist.
- Platform Orchestration: Manage campaign setup including audience list imports, segmentation application, dynamic content configuration (e.g., by program, degree level, or student milestone), and A/B
- Agile QA & Approvals: Execute pre-deployment QA including seed list testing, cross-client rendering checks, link validation, and content accuracy. Enforce a strict "correctness only" review tier to prevent late-stage subjective wordsmithing and maintain a "pace over perfection" standard for deployment.
- Deployment Management: Manage campaign scheduling and deployment, including time zone management across the company's US-based student audiences.
- Data & CDP Alignment: Support the CRM Strategist by leveraging segments mapped from the Customer Data Platform (Hightouch) and Salesforce stage/disposition funnel data to ensure the right message hits the right audience.
- Performance Monitoring: Monitor campaign performance post-deployment, utilizing tools like Validity for deliverability and inbox placement. Flag delivery issues, bounce rates, or unsubscribe spikes immediately.
- Process & Documentation: Maintain campaign documentation, build logs, audience specs, test results, and deployment records.
- Reporting Support: Contribute to campaign performance reporting by compiling execution data to support Power BI dashboard analyses and the CRM Strategist's optimization loop.
WHAT YOU BRING
- 3+ years of hands-on experience building, segmenting, and deploying complex email and SMS campaigns in an enterprise Marketing Automation Platform.
- Deep technical proficiency in Oracle Eloqua is strictly required.
- Ecosystem Knowledge: Strong understanding of how Marketing Automation Platforms (Eloqua) integrate with enterprise CRMs (Salesforce) and Customer
- Data Platforms (Hightouch CDP).
- Technical Campaign Proficiency: Advanced skills in native audience segmentation, dynamic content configuration, personalization variables (CDOs), and A/B test configuration within Eloqua.
- Design-to-Code Familiarity: Experience working within modern creative workflows, specifically familiarity with Figma and Figma-to-HTML automation plugins.
- Deliverability Best Practices: Strong understanding of email deliverability, bounce management, suppression logic, and opt-out compliance. Experience with deliverability tools like Validity is highly preferred.
- Additional Stack Experience: Familiarity with Movable Ink (for dynamic email widgets) and Power BI (for data visualization) is a strong plus.
- Project Management Savvy: Experience working in enterprise intake and project management tools (Workfront, Monday.com, OMG) and comfortable managing a high volume of concurrent campaigns across different brands.
- Workflow & QA: Strong attention to detail with a systematic, objective approach to pre-deployment QA.
- Communication: Professional proficiency in English; Spanish proficiency is an advantage for the Mexico City hub role. Experience working in distributed teams and cross-location workflows.
Gen AI & Agentic Thinking
- Curiosity about AI-assisted campaign tools, including AI-driven subject line testing, send-time optimization, and personalization automation
- Willingness to develop proficiency with Pencil's direct connection to ad account performance data and incorporate those insights into campaign execution
- Systematic approach to campaign management: organized, process-driven, and proactive about flagging execution risks
Qualifications: Formal degrees are welcome but not required. Equivalent experience counts.
If you're excited about this role but don't meet every requirement, we encourage you to apply.
Req ID: 17764
#LI-REMOTE
#LI-MM1
#BTG+
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
Brandtech+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.'
Skills Required
- 3+ years hands-on experience building and deploying email campaigns in enterprise CRM/email marketing platforms (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent)
- Technical proficiency with campaign setup: audience segmentation, dynamic content, personalization variables, A/B test configuration, and deployment scheduling
- Strong attention to detail and systematic pre-deployment QA (seed testing, rendering checks, link and personalization verification)
- Understanding of email deliverability best practices including bounce management, suppression logic, and opt-out compliance
- Ability to manage multiple concurrent, high-volume campaigns in active production
- Professional proficiency in English
- Experience working in distributed teams and cross-location workflows
- Spanish proficiency
- Curiosity and willingness to adopt AI-assisted campaign tools and Pencil integration
What We Do
The Brandtech Group is the world's #1 digital-only marketing group and the leading global generative AI marketing company. It was founded in June 2015 (as You & Mr Jones) by former Havas Global CEO David Jones, with the simple mission to help brands do their marketing better, faster and cheaper using technology. It was renamed The Brandtech Group in January 2022 and is the largest global digital partner for some of the world’s biggest brands. Our group companies are: Mofilm 55 Brandtech Consulting Mobkoi Gravity Road Oliver Collectively Brandtech Media DP6 Jellyfish Pencil We also make strategic investments in cutting-edge startups building tech-enabled ways for global brands to do their marketing better, faster and cheaper. Some representative examples are: Niantic Crossing Minds Automat Pixlee-TurnTo Zappar Elsy Blacktag Good-Loop Tribe Dynamics AI Foundation Traackr Jivox VidMob Engage Video Group EVRYTHNG We are headquartered in New York and have operations in Brazil, Argentina, Mexico, Canada, Panama, UK, France, Germany, Switzerland, Greece, Netherlands, Ireland, Italy, Russia, Czech Republic, Slovakia, Norway, Poland, Sweden, Turkey, South Africa, India, Hong Kong, China, Taiwan, Singapore, Japan, South Korea, Malaysia, Philippines, Australia, and Indonesia
