Job Posting Title:
Creator Content & Partnerships Associate ManagerReq ID:
10158597Job Description:
The Disney Entertainment segment includes the company's full portfolio of entertainment media and content businesses globally, including streaming.
The Creator Content & Partnerships team oversees the strategy and execution of paid and organic influencer campaigns to amplify digital marketing efforts across The Walt Disney Studios (and wider TWDC). Our Creative Strategy, Influencer Relations and Campaign Execution teams lead full-service, 360-marketing solutions partnering with relevant, brand safe influencers for various activations – custom content, premieres, experiential events, mailers, etc. Using industry best practices and innovative strategies, this team is tasked with developing and delivering engaging and impactful creator content at scale.
Job Overview:
The Creator Content & Partnerships Associate Manager supports the development and execution of creator marketing initiatives across The Walt Disney Company. This role contributes to the creative development of creator campaigns from audience research and insights through campaign execution, helping ensure programs are culturally relevant, innovative, and aligned with business objectives across Disney's portfolio of brands.
As a member of the Disney Entertainment Creator Marketing team, the Associate Manager supports creative strategy, campaign ideation, creator communications, and execution across assigned initiatives. Working collaboratively with internal stakeholders and external partners, this role helps execute creator campaigns across earned, owned, and paid channels while maintaining creative consistency and brand integrity.
Supporting the evolving entertainment and creator landscape, this role leverages audience insights, cultural trends, and performance data to inform creator marketing strategies and identify opportunities to engage audiences. This role also contributes to the creator vertical content pipeline on Disney+, helping integrate creator content initiatives into broader partnership strategies. Through collaboration, creativity, and strong execution, the Associate Manager supports the continued growth and success of Disney's creator marketing efforts.
Responsibilities:
- Campaign Project Management and Execution, including maintaining relationships with external platform teams, influencer talent, talent reps and agencies, and supporting the successful execution of creator partnerships and campaign activations across earned, owned, and paid channels.
- Collaborate with Influencer Team Leads (Talent Relations and Creative Strategy) to determine creative and program strategy, contributing to campaign ideation, strategic frameworks, creative concepts, and best practices that help optimize campaign performance.
- Support creative development from research through execution, contributing to creator campaigns from audience research and insights through delivery while helping ensure programs are culturally relevant, innovative, brand safe, and aligned with business objectives across Disney's portfolio of brands.
- Maintain creative consistency and brand integrity, ensuring creator content authentically reflects Disney's brands and storytelling standards throughout campaign planning and creative development.
- Monitor the creator landscape, tracking emerging platforms, creator trends, digital behaviors, and cultural trends—and applying audience insights and performance data—to inform creator marketing strategies and support campaign planning and content development.
- Contribute to the creator vertical content pipeline on Disney+, helping integrate creator content initiatives into broader partnership strategies.
- Create reporting presentations and compile campaign performance metrics. Evaluate and help maintain the team's campaign database and metrics records to drive valuable insights.
- Develop presentations and materials for cross-functional teams and leadership, including creative recommendations, campaign narratives, and performance recaps.
- Partner across functions—working closely with Campaign Strategy, Marketing, Events, Publicity, Production, and other internal partners—to improve creative workflows, support creator discovery and brainstorming sessions, and evolve campaign processes that strengthen creator collaboration, improve efficiency, and drive audience engagement.
Minimum Qualifications:
- At least 3 year's experience in the digital space with a focus on influencer/creator marketing or media campaigns and strategy
- Proven track record working with influencer talent (digital and/or traditional) and talent representatives. Ideally has relationships or experience fostering relationships with talent management teams (agents, managers, publicists) across different industries.
- Experience with and knowledge of short-form video platforms Instagram, TikTok, YouTube, Facebook, and Snapchat. Familiarity with back-end publishing and platform analytics tools (i.e. metrics, paid media).
- Experience working with legal and finance partners to facilitate contracting and vendor payments.
- Demonstrated analytical and problem-solving skills, able to strategize marketing initiatives while navigating changing digital landscapes and influencer relationships.
- Strong interpersonal, verbal, and written communicator and collaborator able to manage programs with teams of diverse working and communication styles.
- Organized and strong project manager able to execute multiple projects simultaneously with high level of attention to detail.
- Bachelor's degree, or equivalent level of experience.
Job Posting Segment:
DEMRKTGJob Posting Primary Business:
Studio Marketing - DigitalPrimary Job Posting Category:
Influencer Marketing - StudiosEmployment Type:
Full timePrimary City, State, Region, Postal Code:
Glendale, CA, USAAlternate City, State, Region, Postal Code:
Date Posted:
2026-09-01Skills Required
- At least 3 years of experience in digital media, influencer or creator marketing, media campaigns, or strategy
- Proven experience working with influencer talent and talent representatives
- Experience fostering relationships with talent agents, managers, and publicists across different industries
- Knowledge of Instagram, TikTok, YouTube, Facebook, and Snapchat
- Familiarity with back-end publishing, platform analytics, metrics, and paid media tools
- Experience working with legal and finance partners on contracting and vendor payments
- Demonstrated analytical and problem-solving skills for marketing initiatives and changing digital landscapes
- Strong interpersonal, verbal, and written communication and collaboration skills
- Ability to manage programs with teams having diverse working and communication styles
- Strong organization and project management skills with attention to detail
- Bachelor's degree or equivalent experience
The Walt Disney Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Walt Disney Company and has not been reviewed or approved by The Walt Disney Company.
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Pay Growth & Progression — Recent union agreements raised wage floors for large groups of park cast members—e.g., Disneyland’s $24/hour minimum rising to $26 over the contract and Walt Disney World’s path from $18 toward about $20–$20.50 by 2026—signaling upward movement in hourly pay. These steps are described as meaningful improvements for many frontline roles.
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Healthcare Strength — Company materials outline medical, dental, and vision coverage for many full‑time roles, wellness resources, and (in Central Florida) access to Centers for Living Well clinics and pharmacy. References to mental‑health support and paid time off reinforce a strong core health offering.
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Wellbeing & Lifestyle Benefits — Complimentary theme‑park admission and discounts on hotels, dining, merchandise, and recreation are positioned as signature perks. Education support through Disney Aspire adds notable lifestyle value for eligible hourly employees.
The Walt Disney Company Insights
What We Do
The Walt Disney Company is a leading diversified international family entertainment and media enterprise that operates through segments including entertainment, sports, and experiences.
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