Creator and KOL Marketing Senior Manager

Posted 24 Days Ago
Be an Early Applicant
Cincinnati, OH, USA
In-Office
110K-165K Annually
Senior level
AdTech • Beauty • Marketing Tech • Retail • Pharmaceutical
The Role
Lead influencer marketing strategy and relations within the North America Beauty team, manage KOL partnerships, oversee content management and collaboration with cross-functional teams to achieve business objectives.
Summary Generated by Built In

Job Location

CINCINNATI GENERAL OFFICES

Job Description

We are looking for someone to join our Communications organization in Cincinnati, Ohio and become a critical member of the North America Beauty team, working on our beauty brands. This role will lead influencer marketing strategy, relations, and management to build affinity for the brand and business results. 

Responsibilities:

  • Serve as team leader for Influencer marketing multi-functional team

  • Lead KOL strategy designed to meet business objectives

  • Lead identification of KOLs to match brand’s equity and criteria for partnership

  • Manage KOL relationships, brief development, and ongoing communications

  • Lead content management of design process, timing, and reporting

  • Lead KOL internal team with direct report

  • Partner with multi-functional team on contract management, paid media strategy, social landscape assessments, creative best practices, and business plans.

  • Manage budget and program performance reports

We are looking for driven individuals who have a passion for:

  • Building and managing relationships with influencers and other key stakeholders to solve business problems

  • Social media and digital content expertise

  • Storytelling and co-creating compelling and inclusive content that reaches and resonates with consumers

  • Operational discipline to manage logistics and reporting

  • Collaboration with cross-functional team members and agency partners

    Job Qualifications

    • Bachelor's Degree

    • Expertise in social media, digital marketing, and digital influencers

    • Experience leading teams and direct reports

    • Strong written communications skills

    • Maintains a growth mindset and values experimentation

    • Shows adaptability and strong learning agility to thrive in a fast-paced environment

    • Exhibits the ability to pivot quickly and effectively in response to changing priorities and circumstances

    Preferred Qualifications:

    • Previous work in social media, influencer relations (ideally 5 years) 

    Starting Pay/Salary Range: $110,000 – $165,300

    Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.  Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

    We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

    Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

    Procter & Gamble participates in e-verify as required by law.

    Qualified individuals will not be disadvantaged based on being unemployed.

    We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

    Job Schedule

    Full time

    Job Number

    R000146860

    Job Segmentation

    Experienced Professionals

    Starting Pay / Salary Range

    $110,000.00 - $165,300.00 / year

    Skills Required

    • Bachelor's Degree
    • Expertise in social media, digital marketing, and digital influencers
    • Experience leading teams and direct reports
    • Strong written communications skills
    • Previous work in social media, influencer relations (ideally 5 years)

    Procter & Gamble Compensation & Benefits Highlights

    The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Procter & Gamble and has not been reviewed or approved by Procter & Gamble.

    • Healthcare Strength Health coverage is positioned as comprehensive, spanning medical, dental, and vision offerings alongside life and disability options. Mental-health and practical support are reinforced through an EAP that includes confidential counseling and other advisory services.
    • Retirement Support Retirement support is strengthened through profit sharing and retirement-plan access, creating a longer-term wealth-building component beyond base pay. Stock-related programs (such as share purchase and matching structures) further contribute to perceived retirement and savings value.
    • Parental & Family Support Parental leave is described as generous, including fully paid leave for new parents and additional recovery time for birth mothers. Family-oriented time-off options and caregiving supports add to the sense of comprehensive support across life stages.

    Procter & Gamble Insights

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    The Company
    HQ: Cincinnati, OH
    117,512 Employees

    What We Do

    Procter & Gamble Company is an American multi-national consumer goods corporation. P&G was founded over 180 years ago as a soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers through billion dollar brands. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. As a "build from within"​ organization, we see 95% of our people start at an entry level and progress through the organization. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.

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