About the Role
We're looking for a sharp, imaginative creative writer who can shape the voice of Oben Electric across social media, digital campaigns, and brand communications. Someone who understands two-wheelers (EVs are a plus), has an instinct for storytelling, and knows how to connect with urban riders.
You’ll work closely with our marketing, design, and product teams to craft ideas, scripts, captions, and campaign content that bring our electric motorcycles and the lifestyle they represent to life.
What You'll Do
- Develop copy for brand and product campaigns across social media, website, digital ads and influencer briefs.
- Craft compelling stories, taglines and campaign narratives that match the brand’s tone and energy
- Collaborate with design and video teams to shape campaign ideas from concept to execution
- Write scripts for reels, YouTube videos, launch teasers and product explainers
- Keep content fresh, relevant and tuned in to what's working culturally and creatively
- Translate product features into benefits that people actually care about
- Bring new ideas to the table: campaign hooks, content formats, storytelling structures
- Own the voice of the brand across platforms and moments
Requirements
What We're Looking For
- 3 to 5 years of experience writing for brands preferably in consumer tech, mobility or FMCG sector.
- Strong portfolio of work across social media, campaigns, videos, or product launches
- An understanding of social media platforms and what kind of content works where
- Comfort working in a fast-moving team with quick turnarounds
- Interest in EVs, motorcycles, or urban mobility is a big plus
- Bonus: experience working with a design/video team or an agency
To Apply:
Share your resume and writing portfolio as an attachment to the job posting
Include 2–3 campaign pieces you’re proud of (ads, social posts, scripts—anything with flavor).
Skills Required
- 3 to 5 years of experience writing for brands
- Experience in consumer technology, mobility, or FMCG is preferred
- Strong portfolio covering social media, campaigns, videos, or product launches
- Understanding of social media platforms and platform-appropriate content
- Comfort working in a fast-moving team with quick turnarounds
- Interest in electric vehicles, motorcycles, or urban mobility
- Experience working with design or video teams, or an agency
- Resume and writing portfolio attachment
- Two to three campaign pieces, such as ads, social posts, or scripts
What We Do
Oben Electric is a Bengaluru-based electric motorcycle startup founded in 2020 by IIT and IIM alumni. The company is R&D-driven, designing, developing, and manufacturing electric motorcycles and critical EV components in-house. It focuses on safer, longer-lasting LFP battery technology, holds more than 18 patents, and intends to become the largest electric motorcycle OEM globally while accelerating electric two-wheeler adoption in India.
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